Jessica Richardson
Product Manager - Free News & Lifestyle @ News Corp Australia
Pyrmont,NSW
Summary
An 'Information & Media' graduate with 12+ years of experience across UX, Ad Operations, Ad Technology, Product Management and Product Strategy.
Overview
12
12
years of professional experience
Work History
Product Manager - Free News & Lifestyle
News Corp Australia
10.2024 - Current
- Joining the 'Audience, Product and Marketing' team, for News Corp AU’s newly formed 'Free News & Lifestyle' publishing division.
- Key outputs:
- Strategic vision and roadmap development
- Product development and optimisation
- Innovation and continuous improvement
- Properties:
- - News.com.au
- - Taste
- - Escape
- - Body & Soul
- - Kidspot
- - Kidspot Kitchen
- - Australia's Best Recipes
Product Manager - Digital Mastheads
News Corp Australia
04.2024 - 11.2024
- Creating engaging experiences for our loyal readers, across both web and app.
- Metro properties: Daily Telegraph; Herald Sun; Courier Mail; The Advertiser.
- Regionals properties: The Mercury; Geelong Advertiser; The Cairns Post; Gold Coast Bulletin; Townsville Bulletin; The Chronicle; NT News; The Weekly Times.
Product Manager - Commercial Technology (The Sun)
News UK
08.2023 - 04.2024
- Worked closely with key stakeholders to help develop, maintain and deliver a Commercial product roadmap across News UK websites and apps.
- Supported the business with capturing initiatives and aligning development dependencies in quarterly planning (PI Planning) processes.
- Collaborated with Commercial leadership team to prioritise product roadmap and align with overarching KPIs and objectives across commercial engineering projects and cross-functional projects within the business.
- Proactively monitored and analysed commercial performance and data to support roadmap progress and identify continuous improvements.
Product Manager - News.com.au and Women's Network
News Corp Australia
12.2021 - 06.2023
- Used market leading knowledge to create engaging experiences for readers across News.com.au, Kidspot and Kids News.
- Championed the readers' needs while balancing New Corp Australia's commercial goals and business objectives.
- Fostered reliability, trust and credibility with our audiences - users come to us to be informed and entertained, and for advice and shared experience in an increasingly complex world.
- Delivered the content that our users want across app and web - wherever, whenever and however they need.
Ad Tech Manager
News Corp Australia
02.2018 - 12.2021
- Monitored, maintained, and developed the infrastructure, tools and technology that allows the fulfilment of digital advertising across the News Corp network.
- Assisted with maximising revenue potential across our digital advertising products - whilst supporting the best possible browsing experience for our users.
- Supported the business in the optimisation of work processes, new tools to improve the efficiency of tasks, as well as leading projects using best practices in the implementation and operation of advertising technologies.
Digital Campaign Manager
Yahoo7
07.2015 - 08.2017
- Managed all processes involved in the full delivery lifecycle of digital advertising campaigns for Yahoo7 - with speciality in video management and delivery.
- Used a variety of technical systems to test/schedule creative, launch, optimise delivery and uphold booked revenue results - and am entrusted to train, onboard and mentor on these systems.
- Assisted on wider cross-functional company project - particularly on the daily monitoring/troubleshooting of overall premium video delivery.
- Yahoo7 Champion Award winner for the value of 'Play Ball' in Q3, 2016.
Producer (Apps)
Tigerspike
05.2013 - 02.2015
- Oversaw full lifecycle of multiple large e-commerce projects – workshops, project planning, wireframing, design, development, quality assurance and client liaison/support.
- Daily outputs included project plans, requirements documents, resourcing, design briefs, wireframes, test scripts, sprint plans, and client contracts/reports.
Education
Bachelor of Arts - Communication, Information and Media
University of Technology, Sydney
01.2013
Skills
Web Design
Awards
UTS Vice Chancellor Certificate, Yahoo7 Q3 Champion Award, NCA Dedicated & Relentless - Q2 FY21, NCA Digital Pioneer - Q3 FY20
Timeline
Product Manager - Free News & Lifestyle
News Corp Australia
10.2024 - Current
Product Manager - Digital Mastheads
News Corp Australia
04.2024 - 11.2024
Product Manager - Commercial Technology (The Sun)
News UK
08.2023 - 04.2024
Product Manager - News.com.au and Women's Network
News Corp Australia
12.2021 - 06.2023
Ad Tech Manager
News Corp Australia
02.2018 - 12.2021
Digital Campaign Manager
Yahoo7
07.2015 - 08.2017
Producer (Apps)
Tigerspike
05.2013 - 02.2015
Bachelor of Arts - Communication, Information and Media
University of Technology, Sydney
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