Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Jessica Rutherford

Sydney,NSW

Summary

A business solutions leader with over 16 years of expertise in commercial marketing, specialising in content strategy and solutions, business transformation and operational change management.

Overview

17
17
years of professional experience

Work History

Chapter Director - Solution Design

Hogarth Australia
11.2022 - 12.2023
  • Reporting to CEO, In November 2022 was promoted to Chapter Director to lead the design of content solutions for both existing and new client partners across all channels.
  • As chapter Director I was responsible for mentoring team members, financial success of team and client growth goals.
  • As a member of Hogarths leadership team I led a critical role in implementation of initiatives across the business including the company's culture and internal events, staff development opportunities, organisational structure etc.

Transformation Director

Hogarth Australia
02.2021 - 10.2022
  • Reporting into the Chief Operating Officer as 2IC my role across the Hogarth business internally was to provide operational support (including optimising staff development by designing comprehensive training programs and organisational structure management).
  • Externally I drove business expansion opportunities with the Hogarth Leadership team through content solution pitches for clients such as Woolworths, Suncorp, Dan Murphys and Australia Post.


Head of Network Partnerships NSW- Newsamp

News Corp Australia
01.2020 - 10.2020
  • In January 2020, I was promoted to the Head of Partnerships- NSW which saw my previous team (Integrated Partnerships) merge with the Marketing Services & Content Integration department under the Newsamp division.
  • My role was to lead and mentor a team of 24 people, which consisted of Newsamp Directors, Managers and Specialists.
  • Our remit as a team was to develop and implement the commercial content strategy and execution for all brands that are owned and operated by News Corp Australia through driving integrated content solutions for clients.

Head of Integrated Partnerships - Newsamp

News Corp Australia
03.2019 - 12.2019
  • In March 2019, I was promoted to lead and drive integrated content solutions for clients across all brands under the News Corp Australia umbrella.
  • My role was to mentor team of content directors and lead solutions for News Corp clients that used single minded solution that could be seamlessly executed across any media channel.

National Director, Client Solutions: News Corps Women's Network (Kidspot, WHIMN, Body & Soul)

News Corp Australia
10.2017 - 02.2019
  • In October 2017, I was promoted to lead News Corps Women's network re-launch and GTM commercial brand strategy.
  • This included development and delivery of compelling integrated marketing opportunities against growth categories.
  • Pitch and implementation across partnership proposals that employ integrated content formats (video, podcast, native, social platforms etc).
  • Management and facilitation of cross-functional discovery sessions with clients to identify and prioritize key product value drivers.

NSW Group Strategy Manager - News Corp

News Corp Australia
11.2016 - 09.2017
  • In November 2016, I was promoted into the role of delivering strategic partnerships for News Corps key marketing partners including, CBA, Woolworths, IGA, Harvey Normans and many more.
  • This included mentoring of Network Sales, brand solutions and creative production teams.
  • Collaboration with the commercial insights team to understand data to develop meaningful content partnerships for clients.

Integration Manager- Metro Mastheads, News.com.au

News Corp Australia
06.2015 - 10.2016
  • Solution lead for all briefs within allocated brand portfolio (news.com.au + Metro Masthead titles).
  • Management of integrated sales team at site level (Integration Specialist).
  • Primary liaison point across a number of complex stakeholders.
  • Management of category collateral across News Network Portfolio.

Content Partnerships Director

Mediabrands Australia (Ensemble Team)
01.2013 - 12.2014
  • Drove content solutions across Mediabrands clients such as Meat and Livestock Australia, Target, Nikon Australia and many more,
  • Managed client partnership for Target Australia's 1 hour TV Special 'Style the Nation' broadcast across Network Seven.
  • Managed client partnership for Meat and Livestock Australia's 'The Dinner Project' series broadcast across Foxtels Lifestyle Channel.
  • Managed client partnership for Nikon Australia's integration into Australian film 'Love is Now.'

Business Manager: Integration & Strategy

Network Ten
09.2012 - 12.2013
  • Managed pitch and implementation of major sponsorships across Network Tens local productions including, MasterChef Australia, The Living Room and The Bachelor Australia.
  • Key stakeholder for the launch of The Bachelor Australia into Australian market - including signing new network sponsors.

Senior Sponsorship Executive

Foxtel Networks Australia - Channel Marketing
08.2009 - 09.2012


  • Development of customized proposals tailored to potential sponsors'' marketing objectives and budgets.
  • Managed sponsorship campaigns across Foxtels local productions (including 'Australia's Next Top Model), ensuring timely delivery of agreed-upon campaign assets and integration deliverables.
  • Monitored project progress, identified risks and took corrective action as needed.

Advertising Account Executive

ACP Magazines
09.2008 - 04.2009
  • Supported Manager across advertising solution sessions with clients to define clear objectives and KPIs that guided successful campaigns.
  • Project management of client campaigns across all owned ACP titles.
  • Participated in industry events and conferences to stay current on best practices, build professional networks, and identify new business opportunities.

Junior Publicist

Dreamcoat PR
06.2007 - 06.2008
  • Enhanced event attendance by managing RSVPs and coordinating seamless guest experiences.
  • Developed creative pitches and targeted outreach lists.
  • Coordinated interviews and photo shoots between clients and journalists, ensuring smooth execution of publicity efforts.

Education

Mini MBA in Marketing -

01.2018

Skills

  • Commercial Partnerships
  • Content Strategy
  • Content Production
  • Business Transformation
  • Organisational change management
  • Business operations
  • Leadership and People Development

Awards

  • Top 15 finalist for the B&Ts 30 under 30 Industry Awards, 2016
  • Winner of News Corp Sales - Most Connected Media Representative, 2016

Timeline

Chapter Director - Solution Design

Hogarth Australia
11.2022 - 12.2023

Transformation Director

Hogarth Australia
02.2021 - 10.2022

Head of Network Partnerships NSW- Newsamp

News Corp Australia
01.2020 - 10.2020

Head of Integrated Partnerships - Newsamp

News Corp Australia
03.2019 - 12.2019

National Director, Client Solutions: News Corps Women's Network (Kidspot, WHIMN, Body & Soul)

News Corp Australia
10.2017 - 02.2019

NSW Group Strategy Manager - News Corp

News Corp Australia
11.2016 - 09.2017

Integration Manager- Metro Mastheads, News.com.au

News Corp Australia
06.2015 - 10.2016

Content Partnerships Director

Mediabrands Australia (Ensemble Team)
01.2013 - 12.2014

Business Manager: Integration & Strategy

Network Ten
09.2012 - 12.2013

Senior Sponsorship Executive

Foxtel Networks Australia - Channel Marketing
08.2009 - 09.2012

Advertising Account Executive

ACP Magazines
09.2008 - 04.2009

Junior Publicist

Dreamcoat PR
06.2007 - 06.2008

Mini MBA in Marketing -

Similar Profiles

CREATE PROFILE
Jessica Rutherford