CrossFit and most sports
Jessica Thompson
Manager
Brisbane,QLD
Summary
Performance-oriented, fun, energetic and motivated sales professional offering exceptional record of achievement over a 20+ year career. Tenacious team player with strategic and analytical approach to solving problems, bringing in customers and accomplishing targets.
Talented in identifying and capitalizing on emerging trends and revenue opportunities. Organized and dependable, successful at managing multiple priorities with a positive attitude.
Overview
18
18
years of professional experience
Work History
Club Manager
PCYC Queensland
Brisbane , Queensland
11.2023 - Current
- Increased membership by 100%.
- Increased revenue, reduced expenses and increase service offering, making the club profitable after 10yrs of operating at a loss.
- Fostered a supportive work environment that encouraged teamwork, open communication, and shared responsibility among staff members.
- Developed promotional campaigns to attract new customers and increase brand awareness.
- Recruited, hired, and trained to develop high-performing staff.
- Ensured compliance with relevant regulations and maintained safety.
- Worked with marketing teams to create marketing and promotional content for social media.
- Coordinated successful charity events in partnership with local organizations to increase the club's community presence.
- Monitored budget and expenditures, keeping facility within budget.
- Exceeded KPI's
- Annual budgeting and planning inline with projected growth.
- Increased staff performance and engagement via motivational leadership.
- Enhanced club membership by implementing targeted marketing strategies and exceptional customer service.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Owner + Manager
CrossFit Moreton Bay
03.2016 - Current
- Doubled membership within 24mths of ownership.
- Increased profitability and retention in every aspect of the business to facilitate moving into bigger premises.
- Established relationship with International event organiser and secured position as Queensland venue.
- Partnered with several local schools to increase community awareness and create interest in CrossFit.
- Adapted entire business model, moved online and grew throughout COVID pandemic.
- Promoted business via social media to generate leads and maximise brand identity.
- Created new member interview process and development program to help new clients feel safe, welcome and comfortable, ultimately increasing their chances of a long term relationship.
- Evaluated sales and developed techniques to improve business.
- Generated campaigns to achieve leads and exceed sales goals.
- Participated in events, hosted competitions and created partnerships to promote products and network with business owners and prospective clients throughout Australia.
- Interacted with all customers to build connections and nurture relationships.
- Ensure high levels of retention by understanding needs of customers and assisting them to reach their goals.
- Train new employees on protocols and customer service standards.
- Engaged with customers to build rapport and loyalty.
- Coaching group classes/ personal training of all athletes and adaptive/ NDIS clients.
- Accounts, administration, crm systems and website management.
Clinic Manager + Sales/Marketing Manager
Injectables Clinic
Brisbane, Queensland
11.2022 - 09.2023
- Increased membership sales for this new clinic by 500% from Nov-Sept.
- Increased leads and sales conversion rate for both Brisbane and Sunshine Coast clinics.
- Created new consultation process to improve customer satisfaction and increase membership sales for all sites.
- Implemented membership exit process and sales training to reduce attrition. Reduced by 70% in 2023
- Managed sales promotions and marketing strategies on major social media sites for both clinics.
- Analyzed sales and marketing data for improved strategies for Brisbane and Sunshine Coast.
- Implemented and created new CRM to track and store data for more effective marketing.
- Designed and created new website to better represent the company and appeal to their target audience.
- Produced strong revenue numbers and continued membership growth with front of house and nurse sales training.
- Increased product/service availability based on research of consumer buying trends and market conditions to increase revenue.
- As this was a new clinic, I was responsible to building all processes and procedures, employing staff, upholding industry regulations, increasing sales and managing the day to day running of the clinic.
- Designed and implemented procedures for all staff, job descriptions and operational guidelines, enabling owners to duplicate their clinics to the highest standard.
Owner/ Sales/ Personal Trainer
RIPT Fitness
01.2016 - 04.2022
- Started my own business, specialising in small group training and beach bootcamps.
- Generated leads through networking, sponsorship, social media and local community.
- Created interview process for clients to increase sales and ensure high levels of retention.
- Reached capacity within 12mths and employed another trainer to assist with coaching.
- Nurtured relationships and understood needs of all clients to ensure their happiness and safety.
- Hosted events and charity fundraisers to create a stronger relationship between community and increase brand awareness.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Assisted clients with personal fitness goals through realistic objectives.
- Exceptional time management and organizational skills to ensure smooth running of the business.
Account Manager
Radio Metro 105.7FM
03.2008 - 03.2012
- Reached sales target within first month by implementing minimum appointment per day rule.
- Built and strengthened long-lasting client relationships
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Educated clients on new products or services to increase customer engagement with brand.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Created proposals for new and repeat customer business transactions.
- Generated new leads through cold calling, networking and attending industry events.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Worked with team to create new concepts and ensure successful Metro events.
Sales Consultant
Beach House Fitness Group
02.2006 - 03.2008
- Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Generated new leads through cold calling, networking and attending industry events.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Built customer loyalty and retention by delivering excellent experiences.
- Established new partnerships with local businesses
- Brainstormed and implemented creative event concepts and themes to increase leads.
- Always exceeded monthly targets & won several company awards for leading sales performance across Australia.
Education
Business & Marketing Diploma
Max International
Gold Coast, QLD2012
Level 1 + 2 CrossFit Coaching
CrossFit
Brisbane, QLD2021
Les Mills Instructor Training
Les Mills
Brisbane, QLD2017
Personal Training - Certificate 3 + 4
Max International
Gold Coast2012
Skills
- Excellent communication and networking skills
- B2B Sales and Customer Service
- Sales and marketing
- Computer literacy
- Time management and exceptional organisational skills
- Great attention to detail and creativity
- Project and event management
- Administration and account management
- Work ethic
- Team player
- Very adaptable and resilient
- Driven to succeed and able to work autonomously
Interests
Travel
Education and up-skilling
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Software
Microsoft Office
My Member Sales
Apple iOS
Social Media platforms
Wodify and membership database
Internet browsers
Square space and WIX
Ezi-Debit
Work Preference
Work Type
Full TimePart TimeWork Location
HybridImportant To Me
Company CultureWork-life balanceCareer advancementTeam Building / Company RetreatsTimeline
Club Manager
PCYC Queensland
11.2023 - Current
Clinic Manager + Sales/Marketing Manager
Injectables Clinic
11.2022 - 09.2023
Owner + Manager
CrossFit Moreton Bay
03.2016 - Current
Owner/ Sales/ Personal Trainer
RIPT Fitness
01.2016 - 04.2022
Account Manager
Radio Metro 105.7FM
03.2008 - 03.2012
Sales Consultant
Beach House Fitness Group
02.2006 - 03.2008
Business & Marketing Diploma
Max International
Level 1 + 2 CrossFit Coaching
CrossFit
Les Mills Instructor Training
Les Mills
Personal Training - Certificate 3 + 4
Max International
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