Jessica Unwin
Brisbane,Queensland
Summary
Highly accomplished and results-driven marketing professional with a strong background in Tissue Diagnostics and a proven track record of developing and executing successful marketing strategies across the Asia Pacific region. Adept at driving revenue growth, fostering cross-functional collaboration, and delivering outstanding results. Possesses a solid foundation in medical science and a deep understanding of marketing and business management. Known for exceptional leadership, problem-solving, and analytical skills.
Overview
12
12
years of professional experience
Work History
Staining Senior Marketing Manager
02.2022 - Current
- Led the development and execution of competitive APAC Advanced Staining marketing strategies that aligned with internal and regional/country initiatives, resulting in significant short and long-term revenue growth
- Oversaw the strategic planning process and annual operating plan, collaborating with cross-functional teams including Commercial Excellence, Sales, Product Management, and Senior Management to analyse product performance and recommend action plans
- Ensured all messaging was tailored to the APAC region, maintaining consistency in delivery
- Coordinated comprehensive sales training programs for regional sales, marketing, and application teams
- Successfully created awareness among industry leaders, key regional opinion leaders, and experts through the development of innovative marketing programs and initiatives in APAC
- Played a pivotal role in driving and assisting with sales and industry exhibition support and demonstrations related to Immunohistochemistry
- Collaborated effectively with finance and regional General Managers on various activities and promotions associated with Advanced Staining sales.
Commercial Excellence/ Marketing Manager
ANZ
01.2021 - 02.2022
- Commercial Excellence Responsibilities:
- Drove the forecasting process and improved accuracy
- Implemented and managed Standard Work around FC/budget submission
- Led and managed the APAC Funnel Management process within the ANZ commercial team, conducting monthly funnel reviews and ensuring funnel health and growth
- Managed ANZ bowler to track performance against targets and drove root cause action planning, utilizing Visual Management Boards
- Owned and drove the adoption of SFDC cadence, providing guidance for continuous improvement and delivering ongoing training to current and new staff
- Provided justification for annual regional targets based on ANZ roll-up (bottom-up Budget) with Sales Manager
- Created sales associate-specific targets with Sales Manager and conducted routine business reviews with the General Manager/Leadership Team
- Provided monthly updates and forecasting to GM for Price Realization based on the market
- Facilitated efficient data reporting and analysis to measure sales performance.
Marketing Manager
- Executed country-wide marketing strategy, aligning with growth initiatives for the country/region, and significantly contributed to revenue growth
- Developed and implemented country marketing programs, including campaigns, virtual events, trade shows, and symposiums, promoting the LBS product portfolio to both new and existing customers
- Managed product launch activities and forecasts in alignment with the General Manager and oversaw overall segmentation and pricing
- Managed event logistics, ensuring alignment with regional messaging, and produced content for marketing newsletters and customer communications in collaboration with the regional team
- Proactively managed the opportunity funnel for digital leads, monitored win/loss ratios, and implemented countermeasures to ensure high conversion rates
- Took ownership of the entire LBS Portfolio content to drive growth and executed country-specific marketing objectives, utilizing customer insights to drive geo campaign execution and event management
- Actively participated in local growth rooms and led local marketing activities to drive growth.
Regional Account Manager, Product Specialist
01.2015 - 04.2017
- Managed all sales and selling activities of the LBS Product Portfolio to the Research and Life Science segment within the QLD Region
- Developed and implemented specific sales activity plans aligned with strategic goals and sales targets for the Research/Life Science segment
- Created specific action plans for key Target Account penetration
- Provided accurate reporting through CRM for forecasting, won/lost orders, activity metrics, etc., measuring progress towards strategic and budget goals
- Delivered standard monthly reports on market conditions, activity summaries, competition, sales rep development, and more.
Product Applications Specialist
03.2012 - 01.2017
- Served as a customer-facing subject matter expert within the field of Histopathology and Tissue Diagnostics across all product groups of the LBS product portfolio
- Developed in-depth knowledge of the pathology and cancer diagnostics markets, understanding market drivers, workflows, and challenges
- Collaborated cross-functionally with Sales, Product Management, Market Development Managers, and various Business Units
- Provided daily scientific, technical, and method development support on Leica Biosystems product portfolio
- Offered pre- and post-sale technical assistance, troubleshooting, and product recommendations to both internal and external customers
- Played a vital role in revenue generation activities, including sales lead generation and Voice of Customer (VOC) insights
- Collaborated with cross-functional teams to ensure the supportability of new product releases and facilitated communication with other OpCo's to streamline GTM plans and strategies.
Education
Bachelor of Science - Medical Science
Queensland University of Technology
Brisbane, QLD12.2006
Accelerated Diploma of Strategic Marketing - Business Management, and Marketing
TAFE Queensland
Brisbane, QLD12.2016
Skills
- Technical:
- Salesforce, Microsoft Office Suite, PowerBI, Google Analytics, Google Ads
- Marketing and PR: Strategic Branding, Advertisement and Content Creation, Media Relations, Social Media Management, Campaign and Event Management
- Leadership: Mentorship, Problem Solving, Delegation, and Communication
- Analytical: Strategic Thinking, Results-Driven, Data Analysis, and Visualization
- Confidential - Company Proprietary
- Market Analysis
- Strategic Positioning
- Marketing and Advertising
- Multi-Channel Campaigns
- SEO Optimization
- Brand-Building Strategies
- Marketing material development
Timeline
Staining Senior Marketing Manager
02.2022 - Current
Commercial Excellence/ Marketing Manager
ANZ
01.2021 - 02.2022
Regional Account Manager, Product Specialist
01.2015 - 04.2017
Product Applications Specialist
03.2012 - 01.2017
Marketing Manager
Bachelor of Science - Medical Science
Queensland University of Technology
Accelerated Diploma of Strategic Marketing - Business Management, and Marketing
TAFE Queensland
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