Jessica Walker
Mermaid Waters
Summary
I have been working in retail leadership roles for over 11 years, in that time I have learned a lifetime of knowledge, but I believe the best thing I have learnt is the importance of making a difference in your workplace. I have always been described as a creative person and after dipping my toes in content creation I have fallen in love and think that this is what I’m supposed to be doing. Becoming a mum has made me see the world in a different way and making life fun instead of being so serious
Overview
13
13
years of professional experience
Work History
Content Creator
Big W
01.2025 - Current
- Created an in store instagram account for our business following trends and showcasing products and it has been successful and I have had great engagement
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Have been invited to star in a tv commercial for the business because of my success in the short time.
Store 2IC
BIGW
09.2018 - 04.2023
- Senior leader within a large volume retail store
- Overall business Compliance
- Managing of store team including store management
- Coaching and developing team members
- Achieving fulfilment rates and on time pick times for our digital customers
- Customer and team engagement
- Meeting sales targets and cost of doing business
- Managing store safety procedures
- Following stocktake procedures and managing stock loss budgets
- Active player in building relationships with our local community
- I was a rollout facilitator who was responsible for rolling out a centralised system within the business group and training team members state wide, on the new operating procedures over a four month period.
Softgoods Leader
BIGW
07.2012 - 09.2018
- Leading the store apparel team in merchandising, planning and managing of events and promotional tie up.
- Ensuring the Apparel department was following the correct store layout and maintaining VM guidelines and procedures
- Delivering on trend looks in key areas for our customers, see it, like it, buy it.
- Filling, Merchandising and planning of apparel stock
- Preparing the soft departments for season changeover including execution of store markdowns and setting up new key item layouts.
- Leading the Softgoods team through education and training
- Completing duty manager procedures – opening and closing of the store
- Customer service and experience
- I was chosen to participate in a new store merchandising rollout which involved travelling across the state and leading my team to work together with store teams to coordinate and merchandise our stock to create a better experience for our customers, this rollout took me out of my role into an regional champion role for about three months.
Education
Undergraduate Certificate Of Education -
Southern Cross University
NSW07.2023
Varsity College
Varsity Lakes, QLD2006
Skills
- Open communication
- Team player
- Problem solver
- Culture creator
- Open and honest
- Quick learner
- Great time management skills
- Strong work ethic
- Customer centric
Hobbies and Interests
- I enjoy living a healthy lifestyle, participating in a team sport two nights a week and exercising at F45.
- I love going on family adventures with my wife and 20 month old daughter on our days together, exploring the beautiful place we are fortunate to live in.
Timeline
Content Creator
Big W
01.2025 - Current
Store 2IC
BIGW
09.2018 - 04.2023
Softgoods Leader
BIGW
07.2012 - 09.2018
Undergraduate Certificate Of Education -
Southern Cross University
Varsity College
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