Jessica Watkins

I have been in Marketing for a few years now, developing ongoing skills offering expertise in advertising and departmental coordination. I have demonstrated working with sales teams to achieve success in running marketing campaigns. Proficient in multiple software programs to enhance marketing platforms including market research and strategic development.

I have the innovative to be a hard worker & work with the team to consult with and for the business offering expert insights into creating promotional strategies that capture emerging market trends.

I have been able to work with SEO practices and am very knowledgeable in digital marketing and new media. I do my best to engage with new learning avenues and prepare ongoing meetings which help me and the team to stay on top of current market trends. I like to analyze the market and see how it affects the business and move towards standing out in a professional manner.

I am experienced with building and branding new departments & avenues for the business. I have also been able to work with developers to engage and advance websites for the business gaining better communication from business to consumer.

With a current Marketing role at the moment, I also have an Events background which has to lead me to be focused when arranging a high level of detail for clients as well as working and leading a successful team for the business working with Senior Management & Board of Directors. I have also been able to work with local councils and key stakeholders to build business relationships.

I have arranged packages and worked with venue managers to detail cost breakdowns as well as their ROI. I enjoy and work very well with front line staff through to senior management helping all levels understand and communicate the messages or information through to consumers as well as building on that experience level so the consumer has a reason to return.

I am passionate, eager to continue learning and growing and want to better my career if the opportunity presents itself.

05-05-1989

Current employer:

Cabra Bowls Group

Group CEO Jay Porter

02 9728 4344

0421 756 022

jay@cabrabowls.com.au

Business Professionals:

M & Co Design & Print

Manal Ibrahim

0422 342 482

info@mcdprint.com

Council & Community engagement:

Councillor Dai Le - Ward: Cabra-Vale

dle@fairfieldcity.nsw.gov.au or Dai@daile.com.au

0410 899 787

I have worked at Cabramatta Bowling Club since I was 15 years old. Without knowing exact dates, my timeline progresses as;

2005 - I started in Admin as a junior receptionist completing daily tasks like opening mail, attending to GM & answering phone calls providing customer service

2007 - I left High School in 2006, half way through year 11 & continued to work full time. I was then enrolled on behalf of the business, with Australian Business College in North Strathfield obtaining a certificate 4 in Business Admin which I then took and used to improve my skills with Cabra Bowls.

With this I went on to handle more responsibility & took care of Membership, Reception & held responsibilities as a PA for the venue General Manager.

2011 - I took on more duties with Cabra Bowls advancing & taking care of the Functions department. I pushed myself to continue building the department & became the Functions Manager of Cabramatta Bowling Club, leading the venue into a high reputation for events including birthdays, engagements, weddings, conferences and more. I was also able to manage corporate events & build a strong business profile for events with Cabra Bowls.

I completed another degree obtaining my Event Management diploma in 2015.

2015 - I took on the role of Marketing which was a basic introduction as the venue had not held a marketing position prior. I was able to coordinate matters such as Entertainment contracts, advertising & more.

2016 to COVID-19 2020 - The venue grew in size obtaining 2 more venues enabling Cabra Bowls to become Cabra Bowls Group. With that, I became the Group Event & Marketing Manager merging both of my roles into one title. I have had the pleasure of growing with the business as it developed and expands. I currently work and engage with senior management through to front line staff performing a range or marketing & event strategies to continue building the business & brand.

I am very familiar with the latest version of Microsoft Office & use a number of services;

1. Senpos - Point of Sale

2. IGT - Gaming

3. Wymac - Member rewards kiosk

4. Hootsuite - Social Media

5. Graphics - Canva & a wide range including image selection platforms

6. Workplace - for communication purposes without the venues

7. Mail chimp - email marketing/member engagement & more

8. DropBox - file sharing

9. We Transfer - file sharing

10. Xero - Invoicing

11. Trello - team & network communication

12. Zoho Forms & more

I am always willing & support learning new and advanced programs with training. I like to learn and grow as I perform tasks learning more each time I use a new system.

A little bit about me, outside of work. I am a mother of 4 children and have continued throughout my career in Hospitality whilst holding together a busy family. My children are currently 10, 8, 5 & 2. It’s certainly a challenge however, I love every minute of juggling a full time career with family & have a great support network at home with extended family members always willing to help when I am required to work. I try and balance a healthy work/home lifestyle however, working is my adrenaline to life.

I’m bubbly, happy, positive and always a go-getter! I present myself well & hold grooming well very high. I encourage those around me & always offer assistance where I can. I’m a big believer in working together to reach a positive result.

I enjoy in my spare time reading, researching & playing lawn bowls. I also enjoy volunteering in community charities & events. In 2019, I volunteered for a number of community events including ‘It’s in the Bag’ which was a charity based around homeless women.
In my quiet time I enjoy escaping with the family for some relaxing time along the water with a fishing rod & my dog Chase.