Summary
Overview
Work History
Education
Skills
System Skills
Attributes
Timeline
Generic

Jessica Witney

Rouse Hill,Australia

Summary

Dynamic sales leader with a proven track record . Spearheaded market share growth through strategic business development and keen market analysis. Excelled in converting leads, achieving a notable increase in sales volume, and fostering customer loyalty with a blend of analytical and interpersonal skills. Seasoned Commercial Business Development Manager with a solid track record in strategic planning and implementation. Have demonstrated ability to identify, negotiate, and secure profitable business opportunities while cultivating strong partnerships. Previous roles have showcased success in driving revenue growth .

Overview

19
19
years of professional experience

Work History

Commercial Business Development Manager NSW/QLD/ACT

RESIDENTIA GROUP
08.2023 - 02.2025

Privately owned, Residentia Group is an Australian company which was established to develop functional, feature-rich products, tailored to the Australian household.

  • Determined business development opportunities and implemented effective strategy for client acquisition
  • Implemented strategies to increase market share for the company.
  • Identified potential business opportunities and developed sales plans accordingly.
  • Analyzed competitor performance data to determine areas of improvement within the organization's operations.
  • Developed a comprehensive understanding of our target markets through extensive market research activities.
  • Negotiated contracts and supplier agreements with customers.
  • Assisted in the preparation of marketing materials such as presentations and flyers for project proposals and merchants.
  • Communicated effectively with senior management regarding ongoing projects and their progress updates.
  • Provided regular feedback to senior management on progress made towards goals set out in business plans.
  • Established pricing structures that maximize profitability while still meeting customer demands.
  • Collaborated with other departments to ensure customer satisfaction levels were met or exceeded.
  • Conducted in-depth research on current industry trends and competitive analysis.
  • Created and maintained relationships with key clients and commercial partners.
  • Implemented effective strategies for maintaining high levels of customer loyalty across all product lines.
  • Prepared detailed reports outlining progress against targets set out in annual business plans.
  • Participated in trade shows, conferences, networking events, and other promotional activities.
  • Liaised with Commercial Merchants in order to build effective partnerships that benefit both parties.
  • Leveraged cold calling, in-person visits and referrals to build leads.
  • Established new customer accounts using negotiation and sales closing abilities.
  • Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
  • Generated leads and capitalized on valuable business opportunities.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Conducted market research and reported on competitors.
  • Resolved customer complaints regarding sales and service.
  • Negotiated and closed high-value contracts with new and existing clients to increase market share.
  • Identified new customers through pipelining, pre-qualification and territory analysis and management.
  • Developed and executed strategic business plans to achieve revenue and growth targets.
  • Achieved a 67% growth with a specific merchant activity year-to-date.
  • Facilitated acquisition of display suites for multiple upcoming developments.

Reason for leaving:

Redundancy. Company has shifted focus to the retail and home builder sectors of the business.

Business Development Manager NSW Housing

TRADELINK
11.2021 - 07.2023

Tradelink recently celebrated 150 years in the industry and are proudly Australia's oldest plumbing merchants

  • Proactively pursued new business opportunities.
  • Conducted comprehensive product training.
  • Approached projects with the goal of closing business deals.
  • Cultivated and maintained strong professional relationships to enhance collaboration.
  • Developed and delivered presentations to clients, including Home Builders and Plumbers.
  • Optimized usage of CRM platforms like Salesforce to enhance operational efficiency.
  • Analyzed market dynamics to target prospective home builders effectively.
  • Coordinated with suppliers regarding specification requirements.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Identified needs of customers promptly and efficiently.
  • Worked effectively in team environments to make the workplace more productive.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
  • Attended tradeshows and conferences to network with potential clients.
  • Maintained a database of existing customers and prospective leads.
  • Conducted research on industry trends, competitor activities, and customer needs.
  • Researched target markets to understand the needs of current and potential customers.
  • Identified potential clients, built relationships, and negotiated contracts.
  • Leveraged cold calling, in-person visits and referrals to build leads.
  • Identified and pursued upselling and cross-selling opportunities within the existing client base.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Achieved conversion of 8 key home builders over an 18-month period.
  • Established customized targets aimed at driving growth for new business opportunities.
  • Secured contracts valued at 3.1 million dollars.

Reason for leaving:

Position became redundant.

Business Development Manager NSW

INDUSTRY TAPWARE
05.2021 - 11.2021

Industrie Tapware brings impeccable style, world-class engineering and exceptionally priced products to bathrooms, kitchens and discerning residential and commercial spaces in Australia

  • Engaged directly in managing relationships with key accounts focused on home builders and retail.
  • Proactively identified and targeted new opportunities.
  • Consistently expanding client base.
  • Product training
  • Demonstrated exceptional communication skills.
  • Facilitated client interactions within a showroom setting.
  • Worked closely with designers, developing comprehensive design briefs.
  • Fostered a cooperative and inclusive work environment.
  • Develop new displays and update existing ones.

Reason for leaving:

  • Poached by Tradelink / Growth opportunity

Builder Account Manager NSW/ACT

PHOENIX TAPWARE
09.2017 - 05.2021

Phoenix has been producing tapware, showers and bathroom accessories since 1989.Our Design Team's expertise in style, innovation and first-class engineering, have established our prominent position in the Australian bathroom industry.

  • Engaged directly in relationship management with key accounts, including home builders and plumbers.
  • Overseeing merchant accounts.
  • Proactively identified and targeted new opportunities.
  • Sought new business opportunities to expand company reach.
  • Conducted comprehensive training sessions on product features.
  • Approached each project as an opportunity to drive business success.
  • Maintained clear and consistent communication to support relationship development.
  • Presented customized content for home builders and plumbers.
  • Team player and enjoy working inclusively
  • Customized display layouts to enhance engagement.
  • Pursued avenues for career growth.
  • Developed achievable six-month goals to drive new client acquisition.
  • Managed multiple projects simultaneously while adhering to tight deadlines.
  • Produced detailed sales analysis reports.
  • Secured conversion of 26 builders over the course of 18 months.

Reason for leaving:

  • Career growth

Project Co-ordinator and Assistant to the Managing Director

CJ MURPHY TREE RECYCLING SERVICE
01.2017 - 08.2017

CJ Murphy Tree Recycling Services offers a diverse range of services priding themselves in all vegetation works, including land clearing, grounds maintenance, arboriculture and horticultural services, landscaping and assisting in Environmental works

  • Coordinated job scheduling tasks across the division for efficiency.
  • Submitted detailed tenders within required deadlines.
  • Strengthened interactions with key accounts to maintain seamless business operations.
  • Strengthening relationships with key stakeholders across departments.
  • Conducted on-site meetings with clients to discuss requirements and solutions.
  • Sourced new business opportunities through extensive networks.
  • Conducted site visits to confirm financial feasibility of upcoming quotes and tenders.
  • Ensured financial feasibility of projects through thorough assessment of post-completion costs.
  • Scheduled and maintained Manager Director's detailed calendar.
  • Assisted in ad hoc responsibilities as requested by Managing Director.
  • Secured 6 new clients through effective networking and persistent follow-up.

Reason for leaving

  • Wanting to move back into a sales role

Showroom Sales Consultant (Trade Account and DIY)

COOKS PLUMBING SUPPLIES
06.2015 - 12.2016

Cooks Plumbing is Sydney’s largest independent supplier of plumbing and bathroom supplies with 5 metropolitan stores and 2 stores in Queensland

  • Drove product performance and boosted sales to achieve KPIs.
  • Oversaw major customer accounts.
  • Gained comprehensive understanding of various business facets.
  • Acquired expertise in product benefits, unique selling points, and functionalities.
  • Cultivated strong relationships with external supplier sales representatives.
  • Provided consistently exceptional professional service to both current and prospective customers.
  • Prepared and finalized quotes and specification sheets precisely according to customer requirements.
  • Tracked sales leads by documenting customer quotes.
  • Facilitated in-person evaluations for streamlined quote generation.
  • Maintained strong relationships with existing customer base to ensure continued engagement.
  • Monitored inventory discrepancies and resolved them.
  • Assisted builders and plumbers by giving detailed product information.
  • Recommended items for showroom placement to boost revenue by analyzing industry trends.
  • Attended and participated in events on behalf of Cooks Plumbing.
  • Engaged with customers and business associates during off-hours to strengthen professional relationships.
  • Followed up with customers on their purchases to ensure satisfaction.
  • Achieved top ranking for the store in just three months.
  • Recognized as highest performing sales consultant over a six-month period.
  • Drove significant revenue growth, securing 70% of monthly sales.
  • Expanded client base by securing five new business accounts.

Reason for leaving:

  • Headhunted for project role with CJ Murphy Tree Recycling Services

Business Manager

HARLEY-DAVIDSON OF BLACKTOWN
02.2015 - 11.2015

Harley – Davidson of Blacktown was Sydney’s largest independently owned Harley-Davidson store.

  • Offered finance options to customers following lender and dealership guidelines.
  • Fostered solid lender relationships to enhance partnership opportunities.
  • Generated weekly and monthly KPI reports for leadership review.
  • Maintained compliance with monthly target goals.
  • Collaborated with sales executives, merchandise representatives and spare parts and service departments to meet targets.
  • Developed strong relationships with customers, promoting repeat business.
  • Stayed current with training sessions provided by selected lender and insurer.
  • Developed and applied sales strategies to enhance performance across teams.
  • Ensured timely completion of necessary paperwork including sales orders, proposals, and deals.
  • Handled various enquiries, registrations, and insurance processes.
  • Achieved consistent KPI targets for three consecutive months.
  • Achieved higher than state benchmark in add-on product sales.
  • Surpassed monthly sales targets in insurance policies for back-to-back months.

Reason for leaving:

  • Growth opportunity.

Customer Relations Manager / Human Resources and Events Coordinator

HARLEY-DAVIDSON OF BLACKTOWN
11.2012 - 02.2015
  • Managed and mitigated customer issues.
  • Administered effective processes to collect and analyze client satisfaction data.
  • Strengthen connections with dealerships and clientele.
  • Coordinated with other departments to ensure that all necessary information was shared with customers promptly and accurately.
  • Managed and updated customer and prospect database.
  • Strengthened repeat business by launching comprehensive customer care initiative.
  • Leveraged social media platforms, Mailchimp, and analytical tools to track ROI.
  • Identified new methods of engaging customers through social media channels.
  • Coordinated multiple charity functions successfully.
  • Efficiently managed event budgets maintaining cost-effectiveness.
  • Executed monthly team building events for staff.
  • Executed internal restructuring.
  • Monitored customer service standards to ensure high levels of customer satisfaction.
  • Maintained accurate records of customer interactions and transactions.

Project Coordinator

THE SUPERSEAL GROUP
10.2012 - 11.2013
  • Company Overview: The Superseal Group offer waterproofing solutions, using only the world’s leading concrete waterproofing and durability systems
  • Coordinated allocation of projects for waterproofers under Project Manager's guidance every day.
  • Oversaw stock ordering and assignment regularly for all projects.
  • Managed stock inventory.
  • Facilitated accurate allocation of resources to job sites.
  • Coordinated consistently with builders and Project Managers on the project site.
  • Delivered post-project cost evaluations to management, ensuring adherence to budget constraints.
  • Addressed and resolved issues related to product faults through supplier engagement.
  • Cultivated strong vendor partnerships.
  • Demonstrated initiative to independently acquire proficiency in products related to construction and waterproofing sectors.
  • Consistently participated in budget meetings.
  • Kept allocation records current by end of each month.
  • Rectified stock issues by implementing efficient systems.
  • Streamlined operations through effective inventory process implementation.
  • Referred to by Harley-Davidson employee

Showroom Sales Consultant (Trade Account and DIY)

REECE PLUMBING SUPPLIES
09.2009 - 09.2012

Reece Plumbing Supplies is Australia’s leading supplier of plumbing and bathroom products

  • Strengthened client relationships through continuous engagement.
  • Managed significant customer relationships to enhance business.
  • Executed monthly and quarterly call programs to sustain key account progress.
  • Developing and expanding customer base within the allocated region.
  • Conducted on-site evaluations for prospective and existing customers.
  • Delivered exceptional customer support.
  • Quoted extensive range of products to design comprehensive bathroom layouts.
  • Logged potential sales opportunities and tracked follow-ups.
  • Maintain current and ongoing product knowledge and training.
  • Managed customer interactions to ensure satisfaction and loyalty.
  • Credit Control
  • Resolved inventory discrepancies through effective problem-solving techniques.
  • Provided support and advice to plumbers and builders on various products.
  • Consistently delivered outstanding sales performance over a three-month period.
  • Successfully opened 8 new accounts
  • Facilitated re-engagement with dormant clients, resulting in 5 renewed partnerships for Reece Plumbing.

Reason for leaving:

  • Expand my skillset in the construction industry.

Store Manager

JAG
08.2008 - 09.2009

Jag is Australia’s original denim brand

  • Delivered exceptional customer service to meet organizational standards.
  • Maintained staff and store alignment with company standards.
  • Managed and resolved customer issues.
  • Conducted candidate screenings to identify suitable applicants.
  • Facilitated induction programs for new employees.
  • Maintained rosters to ensure wages aligned with weekly, monthly, and quarterly budgets.
  • Managed wage control and staff costing.
  • Managed store cash flow through accurate cash handling and daily reconciliation.
  • Took part in regular product launch activities.
  • Trained staff on theft prevention protocols.
  • Coordinated and participated in regular product seminars, training sessions, and manager meetings.
  • Jag is Australia’s original denim brand
  • Surpassed monthly personal and store targets by an average of 20-30%.
  • Trained two Store Managers and two 2ICs successfully.

Reason for leaving:

  • Referred by a Reece employee

Store Manager

TAROCASH
03.2006 - 08.2008

Tarocash is one of Australia’s most successful menswear retailers

  • Maintained high standards of customer service.
  • Maintain staff and store alignment with company standards.
  • Managed operational tasks at Mt Druitt location to ensure consistent target achievement.
  • Resolved complaints efficiently to ensure customer satisfaction.
  • Evaluated potential hires through comprehensive screening and interviewing process.
  • Facilitated onboarding by leading trainings and providing safety guidelines.
  • Ensured store merchandising met company VMI standards.
  • Executed daily banking operations with accuracy while ensuring till reconciliation and cash flow management.
  • Participated in recurring management and product development seminars.
  • Achieved a 60% increase over monthly goals after three months.
  • Achieved and exceeded assigned KPIs at personal and store levels.
  • Trained and advanced three casual staff to management positions.

Reason for leaving:

  • Headhunted for Jag.

Education

Year 12 HSC -

WINDSOR HIGH SCHOOL

Skills

  • Microsoft Teams
  • BCI
  • Revolution (CRM)
  • HDNET (CRM)
  • Capital Access (ERP)
  • Pronto CRM (Phoenix Tapware System)
  • Salesforce (Tradelink)
  • Excel
  • Powerpoint

System Skills

  • Microsoft Teams
  • BCI
  • Revolution (CRM)
  • HDNET (CRM)
  • Capital Access (ERP)
  • Pronto CRM (Phoenix Tapware System)
  • Salesforce (Tradelink)

Attributes

  • Dynamic self-starter with a proven ability to take on new challenges
  • Proven strength in leadership and management of teams to meet KPI’s
  • Management style is based on personal accountability with the freedom to express oneself
  • Focused on personal development and team culture
  • Excellent written and verbal communication skills
  • Excellent interpersonal skills
  • Excellent customer service skills
  • Able to work unsupervised, with efficient time management and organisation skills.

Timeline

Commercial Business Development Manager NSW/QLD/ACT

RESIDENTIA GROUP
08.2023 - 02.2025

Business Development Manager NSW Housing

TRADELINK
11.2021 - 07.2023

Business Development Manager NSW

INDUSTRY TAPWARE
05.2021 - 11.2021

Builder Account Manager NSW/ACT

PHOENIX TAPWARE
09.2017 - 05.2021

Project Co-ordinator and Assistant to the Managing Director

CJ MURPHY TREE RECYCLING SERVICE
01.2017 - 08.2017

Showroom Sales Consultant (Trade Account and DIY)

COOKS PLUMBING SUPPLIES
06.2015 - 12.2016

Business Manager

HARLEY-DAVIDSON OF BLACKTOWN
02.2015 - 11.2015

Customer Relations Manager / Human Resources and Events Coordinator

HARLEY-DAVIDSON OF BLACKTOWN
11.2012 - 02.2015

Project Coordinator

THE SUPERSEAL GROUP
10.2012 - 11.2013

Showroom Sales Consultant (Trade Account and DIY)

REECE PLUMBING SUPPLIES
09.2009 - 09.2012

Store Manager

JAG
08.2008 - 09.2009

Store Manager

TAROCASH
03.2006 - 08.2008

Year 12 HSC -

WINDSOR HIGH SCHOOL
Jessica Witney