Ensure product merchandising & store presentation is of a high standard.
Assist customers with inquiries and sales requests.
Deliver courteous, prompt service by quickly attending to customer needs and maintained positive working relationship with fellow staff and management.
Plan and implement off-site market booths.
Planned and implemented marketing campaigns on social media for my store location.
Assisted in maintaining store appearance by stocking shelves, organizing displays, and ensuring cleanliness of the shop floor.
Marketing and Events Consultant
Freelance
12.2020 - Current
Create and execute marketing plans for clients.
Planning, marketing, and being onsite event manager for small events on the Gold Coast.
Carry out with marketing projects.
Execute website development and SEO plans.
Marketing Manager, Events
ASIS International
Alexandria, Virginia
12.2016 - 05.2020
Worked directly with Director of Marketing to develop marketing plans and budgets.
Successfully assisted development and launch of a new trade show event brand.
Reduced annual media spending by 72% through updating and negotiating stronger media trade agreements for our annual trade show with industry publications and media vendors.
Developed promotional marketing materials, including direct mail pieces, advertising, email communications, video, and web design
Managed website content and development.
Conducted customer research to gain insights into consumer behavior.
Coordinated with external vendors to produce promotional items.
Marketing and Events Consultant
LEND360
Crystal City, Virginia
08.2016 - 12.2016
Wrote marketing campaign messages including emails, press releases, printed marketing collateral, etc., as well as managing the design process of those marketing materials
Responsible for social media outreach, website management, and the execution of the LEND360 mobile app
Maintained media partnerships and assisted with sponsorship deliverables
Managed registration questions leading up to the show and was the point person at registration onsite.
Marketing Manager
National Trade Productions
Arlington, Virginia
05.2014 - 06.2016
Managed the design and production of marketing collateral, and promotional materials, including email marketing, direct mail campaigns, website design and maintenance, and print and online advertising.
Developed registration, attendee, and exhibitor marketing plans and assisted in creating a budget for NTP client shows.
Analyzed market trends to identify potential opportunities for growth.
Conducted customer research to gain insights into consumer behavior.
Managed social media accounts and campaigns.
Education
Master of Business Administration - MBA, Marketing -
Griffith University
01.2023
Bachelor of Arts (B.A.), Political Science And Communication -
Temple University
Philadelphia, PA, USA
01.2011
Skills
Marketing campaign management
Strategic Planning
Marketing Analytics
SEO Optimization
Partnership Development
Budget Administration
Social Media Marketing
Data Analytics
References
References available upon request.
Timeline
Marketing and Events Consultant
Freelance
12.2020 - Current
Lifeline Op Shop Assistant
UnitingCare Queensland
06.2020 - Current
Marketing Manager, Events
ASIS International
12.2016 - 05.2020
Marketing and Events Consultant
LEND360
08.2016 - 12.2016
Marketing Manager
National Trade Productions
05.2014 - 06.2016
Master of Business Administration - MBA, Marketing -
Griffith University
Bachelor of Arts (B.A.), Political Science And Communication -