Summary
Overview
Work History
Education
Skills
Websites
Acknowledgement
Timeline
Generic

Jessica O'Brien

Seaford,VIC

Summary

I am a proficient, confident, and highly versatile professional with over 15 years of experience across professional services, startups, and government sectors. Known for my adaptability, intuition, bravery, and confidence, I excel in navigating uncertainty and leading change, growth, and measurable impact. My strengths lie in balancing analytical insight with creative solutions, making me a go-to problem solver in complex, fast-paced environments. Currently, as the Head of Product for a gender equality SaaS startup, I have established a compelling product vision and function that drives growth and innovation. I lead cross-functional teams, working closely with engineers, designers, marketers, subject matter experts, and C-suite executives to deliver impactful results. My ability to connect deeply with customers and stakeholders ensures that products meet market needs and exceed expectations. I am passionate about equality and social justice, which drives my professional journey. My approach focuses on empathy and trust, allowing me to develop visions and roadmaps that align complexity across organisation, people, culture and environment. With expertise in full lifecycle product development, organisational strategy, user experience design, agile methodologies, and stakeholder engagement, I can create momentum today and sustainable impact for the future. My ability to make the complex simple and the simple compelling ensures that company goals align with stakeholder needs.

Overview

12
12
years of professional experience

Work History

Head of Product

Grace Papers
01.2023 - Current
  • Product Vision and Strategy: Established and implemented a product vision that leverages technology to address gender-based discrimination and harassment, positioning Grace Papers as a category leader.
  • Client Portal Development: Launched the Grace Papers Client Portal, enhancing client engagement with centralised access to resources, progress tracking, and coaching services. Led the development of sophisticated dashboards for the portal, incorporating advanced data visualisation and interactive features to provide meaningful insights and benchmarks.
  • Group Coaching Product: Developed and commercialised a group coaching product model, contributing 40% of organisational revenue in the first six months. Led the development of scalable systems to roll it out, measure impact, and deliver customer-led experiences and value.
  • Cross-Functional Collaboration: Worked with engineers, designers, marketers, subject matter experts, and executives to ensure successful product development and delivery.
  • Data-Driven Insights: Utilised advanced analytics to inform product enhancements and strategic initiatives, optimising user experience and achieving significant business outcomes.
  • Customer Engagement: Enhanced customer engagement and satisfaction through targeted strategies and continuous improvement based on customer feedback.
  • Gender Equality Navigator (Gen): Launched Gen, a tool that uses WGEA and Grace Papers data to provide actionable insights and recommendations for reducing discrimination and harassment risks.
  • Enhanced Features: Introduced features such as single sign-on (SSO), HRIS integration, dedicated IP addresses for secure communications, and calendly for coaching communications and NPS tracking, improving customer security and experience.
  • Customer Platform Redesign: Redefined and scaled the coaching experience through extensive user research, creating a customised and impactful engagement for end users with updated user journeys, user flows, and high-fidelity prototypes.

Senior Communications and Engagement Specialist

Department of Education and Training
08.2021 - 01.2023
  • Managed the development and execution of communication strategies focused on employee health, safety, and wellbeing. Led content creation and stakeholder engagement initiatives to drive impact and service utilisation. Utilised data-driven insights to inform strategy and optimise outcomes. Established influence and efficacy in a short-term contract role, leading to the role being committed as ongoing within the Victorian Public Service (VPS).
  • Key Achievements:
  • Vaccine Champion Programme: Established and led the programme, training over 300 school staff members in collaboration with the Department of Health. Delivered 27,000 minutes of training and produced comprehensive communication materials, enhancing vaccination advocacy.
  • COVID-19 Response Content Strategy: Developed targeted content such as webinars and articles addressing key concerns, resulting in increased service utilisation and positive stakeholder feedback. Published relevant content like 'habits to bring out of lockdown' and 'make mindfulness your superpower in 2022'.
  • Digital Transformation: Conducted a digital content audit and led the redesign of the intranet into a dedicated health and wellbeing hub, improving user experience and engagement.
  • Stakeholder Engagement: Managed relationships with health experts, school staff, and government bodies. Facilitated regular feedback loops to ensure content relevance and alignment with audience needs.
  • Workshops and Capability Building: Conducted workshops with subject matter experts to enhance content quality. Established a feedback forum to continuously respond to workforce sentiment.
  • Programme Evaluation and Reporting: Produced bi-annual communications WRAPs, presenting key learnings and strategic opportunities. Utilised data insights to improve communication strategies and build divisional capability.

Communications and Marketing Manager

Grace Papers
01.2020 - 08.2021
  • Managed full scope of marketing operations and strategy including B2B marketing, relationship management and engagement and B2C engagement, conversion and advocacy.

Senior Communications and Marketing Manager

Department of Education and Training
06.2019 - 01.2020
  • Used in-depth knowledge of integrated marketing and communications strategies within the context of a program and event setting to develop end-to-end activities for the state's Victorian Training Awards and Learn Local Awards programs.

Parental Leave / Casual Digital Marketing Consulting

07.2018 - 05.2019

Senior Advisor, Campaigns

Strategic Communications Branch
12.2017 - 06.2018
  • End-to-end support & later sole management of integrated communications and awareness advertising for the $5+ million 2017/18 Victorian Summer Fire Campaign.

Director of Marketing and Communications

Myriad Live
04.2016 - 09.2017
  • Built Myriad as a brand from the ground up, helping to take it from an idea, to an event-success in less than 12 months
  • Developed, managed and led all areas of Myriad's integrated marketing/ communications/ sales activities, selling out the first-year event over three weeks before it ran.

Communications Coordinator

Atlantic Group
05.2013 - 07.2014

Marketing Coordinator

ZAMPELLIS GROUP
04.2012 - 06.2013

Marketing Intern

THE HERALD & WEEKLY TIMES
06.2012 - 12.2012

Education

BA Communication / Public Relations -

RMIT University
01.2012

HubSpot
01.2021

Skills

  • Agile methodology
  • CRM, App and web software
  • Data-driven decision-making
  • Product Lifecycle Management
  • Design thinking
  • Value Proposition Development
  • Customer Empathy
  • Product marketing
  • Stakeholder Management
  • Strategic Comms
  • Marketing Operations
  • Copywriting
  • Creative Direction
  • Content Creation
  • Agency Management
  • Technical acumen
  • Product Evangelism
  • Cross Functional Leadership

Acknowledgement

In sharing my professional experience I'd like to acknowledge the Traditional Owners of the land I live on, the Wurundjeri people of the Kulin Nation. I pay my respects to their Elders past and present. I am mindful of the significance of working in centres of gathering, culture, creativity and connection, and the importance of honouring the traditional custodians who were leading innovators, scientists and knowledge sharers.

Timeline

Head of Product

Grace Papers
01.2023 - Current

Senior Communications and Engagement Specialist

Department of Education and Training
08.2021 - 01.2023

Communications and Marketing Manager

Grace Papers
01.2020 - 08.2021

Senior Communications and Marketing Manager

Department of Education and Training
06.2019 - 01.2020

Parental Leave / Casual Digital Marketing Consulting

07.2018 - 05.2019

Senior Advisor, Campaigns

Strategic Communications Branch
12.2017 - 06.2018

Director of Marketing and Communications

Myriad Live
04.2016 - 09.2017

Communications Coordinator

Atlantic Group
05.2013 - 07.2014

Marketing Intern

THE HERALD & WEEKLY TIMES
06.2012 - 12.2012

Marketing Coordinator

ZAMPELLIS GROUP
04.2012 - 06.2013

BA Communication / Public Relations -

RMIT University

HubSpot
Jessica O'Brien