JIA PEI
MELBOURNE,AUSTRALIA
Summary
Dynamic Director with 20 years experience in consumer goods oversees every facet of commercial operation with strong omni-channel management, digital economy development and decision-making skills. Brings comprehensive knowledge of cross-cultural management, and P&L management to the organization. Skilled at facilitating cross-functional collaboration and identifying consumer trends to deliver growth.
Overview
20
20
years of professional experience
Work History
Director, international business
Swisse Wellness
11.2018 - 03.2024
- Owner of the Business Unit with full Profit & Loss and Opex responsibilities, and deliver quarterly financial results and monitor progress with finance team
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Senior Manager marketing and innovation
sanofi consumer health
06.2016 - 11.2018
- Responsible for driving key brands’ penetration among Asian Australian Consumers through integration marketing strategy
brand manager
pharmacare laborotory
08.2015 - 05.2016
- Established China capability for export ready, including content generation, campaign development and channel development
National Trade Marketing Manager (CONTRACT)
Reckitt Benckiser Co., LTD
01.2013 - 12.2013
- Project owner with full P&L responsibility of Vanish Brand launch
senior brand manager
Orion confectionary Co., LTD
04.2011 - 12.2012
- Led to launch Panda Pie to enter kindergarten market, including brand VI design, product development, campaign development and implementation
national trade marketing manager
nivea shanghai Co., LTD
12.2007 - 01.2011
- Project owner of brand brick mortar identity program, and led to develop retail counter design system and work with vendors to supervise production
management trainee program to assistant manager
Unilever (China) Co. Ltd
07.2004 - 12.2007
- Led to develop retail launch plan for key beauty brands and portfolio, including Lux Haircare, Hazeline Haircare, and Rexona and work closely with field sales team to deliver distribution
Education
Master of Business Administration (MBA) -
Australian Graduate School of Management (AGSM)
Sydney, Australia06.2015
Bachelor of Arts – English Literature and Methodology -
Beijing Normal University
Beijing, China07.2004
Skills
- Strategic Planning
- Omni Channel Management
- Digital Economy
- P&L Management
- People Management
- Business Growth Initiatives
Languages
Mandarin Chinese
English
Spanish
Additional Information
Dragon boat paddlers, Weight Lifter, Wine Enthusiast
Timeline
Director, international business
Swisse Wellness
11.2018 - 03.2024
Senior Manager marketing and innovation
sanofi consumer health
06.2016 - 11.2018
brand manager
pharmacare laborotory
08.2015 - 05.2016
National Trade Marketing Manager (CONTRACT)
Reckitt Benckiser Co., LTD
01.2013 - 12.2013
senior brand manager
Orion confectionary Co., LTD
04.2011 - 12.2012
national trade marketing manager
nivea shanghai Co., LTD
12.2007 - 01.2011
management trainee program to assistant manager
Unilever (China) Co. Ltd
07.2004 - 12.2007
Master of Business Administration (MBA) -
Australian Graduate School of Management (AGSM)
Bachelor of Arts – English Literature and Methodology -
Beijing Normal University
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