Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Hobbies and Interests
Timeline
Generic

Jiale (Kenny) Yu

Mortdale,NSW

Summary

Recent Actuarial Studies & Commerce (Finance) graduate seeking to apply entrepreneurial acumen and analytical skills to make an impact in a challenging professional environment. Proven track record of entrepreneurial success in founding and operating a lucrative e-commerce venture. Demonstrated ability to drive significant revenue growth through strategic marketing initiatives and exceptional customer service. Skilled in leveraging data analytics tools for business optimization.

Overview

4
4
years of professional experience

Work History

Director

adapteroo
02.2021 - Current
  • Bootstrapped and operated successful consumer electronics e-commerce business, achieving seven-figure total sales to date and six-figure yearly revenue by committing to exceptional customer service and product quality
  • Executed marketing strategies (e.g. SEO) & campaigns using Meta Ads and Google Ads to scale, resulting in 8-20x ROAS and 6% average CVR across all sales channels
  • Designed ad creatives under different USP's and UVP's to maximise ROAS and ROI
  • Overhauled order fulfillment, inventory management, and customer support procedures to optimise customer satisfaction
  • Initiated business growth through engaging in communication and negotiation with B2C, B2B and suppliers

Table Games Dealer

The Star
01.2020 - 09.2022
  • Delivered exceptional customer service for guests at The Star, achieving multiple positive guest feedback reviews
  • Honed attention to detail and precision in dealing blackjack, poker and baccarat
  • Cultivated strong relationships with VIP clientele in high roller rooms such as Sovereign room, Oasis room, and private gaming salons
  • Maintained flawless transactions and demonstrated honesty and integrity while handling cash and chips, upholding the highest standards of professionalism at all times

Education

Actuarial Studies & Commerce (Finance) -

UNSW
12.2023

High School -

Sydney Technical High School
12.2018

Skills

  • Proficient in Excel, R and Python from personal projects and coursework
  • Razor sharp precision and attention to detail honed by being a table games dealer
  • Strong problem solving, organisational and strategical thinking abilities from building a business
  • Motivated and initiated individual spearheaded through entrepreneurial mindset
  • Independent and dynamic mindset forged through consistent effort on self learning
  • Ability to be extroverted and confident in client-side interaction as well as introverted in tasks needing concentration and technicality
  • Hybrid proactive individual that can alternate between a team leader and team player

Extracurricular Activities

Treasurer, UNSW Teochew Students Association (Oct 2022 - Dec 2023)

  • Managed and oversaw all financial transactions, including processing payments, depositing funds, and reconciling bank accounts, and ensured that all financial procedures were fully compliant with university policies and procedures

Events Director, UNSW Teochew Students Association (Jan 2021 - Oct 2022)

  • Planned and executed of a variety of events from trivia nights to social BBQ's
  • Directed and supported a small subcommittee team by fostering a productive and fun environment through weekly meetings and internal bonding events

Vice President External, UNSW Business Analytics Society (Jan 2022 - Oct 2022)

  • One of the founding members of the UNSW Business Analytics Society, established in 2022 with the aim to build a community of analytically driven students
  • Coordinated and executed a range of outreach and marketing initiatives, including recruitment drives for an internal team as well as collaborating with other established business societies

Hobbies and Interests

  • Physical exercise (gym)
  • Cooking
  • Playing games that require strategic thinking like poker
  • Trading cryptocurrency
  • Self-help (mental and learning new skills)
  • Reading

Timeline

Director

adapteroo
02.2021 - Current

Table Games Dealer

The Star
01.2020 - 09.2022

Actuarial Studies & Commerce (Finance) -

UNSW

High School -

Sydney Technical High School

Similar Profiles

CREATE PROFILE
Jiale (Kenny) Yu