Jialiang Dong
Sydney,NSW
Summary
Master of Media candidate specializing in Journalism and Communication with over three years of content production experience at China Central Television. Proficient in social media strategy, digital storytelling, and cross-cultural communication. Demonstrated ability in creating engaging multimedia content, analyzing audience feedback, and managing high-profile events. Aiming to leverage creative and analytical skills to enhance brand communication and audience engagement as Social Media Officer at UNSW.
Overview
7
7
years of professional experience
Work History
Video Editor & Host
China Central Television (CCTV)
Beijing
05.2021 - 02.2025
- Produced and edited nationally broadcast programs, ensuring adherence to deadlines and editorial standards.
- Collaborated with directors, writers, and producers to develop engaging, culturally relevant content.
- Analyzed audience feedback to optimize narrative pacing and enhance viewer engagement.
- Hosted CCTV’s annual internal work conference from 2022 to 2024 for over 500 senior executives.
- Coordinated content workflows, showcasing strong project management and communication abilities.
Freelance Video Producer(Social Media Content)
Collaboration with Influencer
Dalian, Liaoning
02.2019 - 02.2021
- vlog-style social media videos for a popular influencer, each achieving hundreds of thousands of views on Weibo (China).
- Developed engaging narratives and optimized editing styles tailored for digital audiences.
- Gained a practical understanding of algorithm-driven reach and audience engagement strategies.
Leadership & Communication Roles
Liaoning Normal University & Communication University of China
Beijing
09.2017 - 06.2020
- Organized cultural and academic events for over 100 students as Class Leader and Arts Department Officer.
- Directed major student performances while managing all backstage operations.
- Guided team efforts to achieve Outstanding Student Class Award recognition.
Education
Master’s Degree - Media (Journalism & Communication)
University of New South Wales
Sydney, NSW03-2026
Bachelor’s Degree - Arts Studies (Broadcasting And TV Editing Related)
Liaoning Normal University
Dalian, China06-2020
Bachelor’s Degree (Second Degree) - Broadcasting And TV Editing
Communication University of China
Beijing, China06-2020
Skills
- Social Media Management : Content planning, campaign execution, and community engagement (WeChat, TikTok, Weibo, Redbook)
- Analytics & Reporting : Audience research, performance tracking, and optimization (Google Analytics, Meta Business Suite)
- Multimedia Production : Video editing, scriptwriting, and cross-platform storytelling
- Communication : Public speaking, event hosting, and stakeholder coordination
- Project Management: Deadline-driven workflows, client presentations, and campaign delivery
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Professional
Affiliations
- I served as class leader and arts department officer for three years, leading and organizing academic and cultural events
- Directed major student performances and managed backstage operations
- Led the class to receive the 'Outstanding Student Class' award
Accomplishments
- Second-class scholarship (2x) and third-class scholarship (1x) for academic excellence
- Third Prize, Comedy Category – International College Student Microfilm Festival, for original short film production
- Successfully hosted CCTV's annual conference for three consecutive years (2022–2024)
Timeline
Video Editor & Host
China Central Television (CCTV)
05.2021 - 02.2025
Freelance Video Producer(Social Media Content)
Collaboration with Influencer
02.2019 - 02.2021
Leadership & Communication Roles
Liaoning Normal University & Communication University of China
09.2017 - 06.2020
Master’s Degree - Media (Journalism & Communication)
University of New South Wales
Bachelor’s Degree - Arts Studies (Broadcasting And TV Editing Related)
Liaoning Normal University
Bachelor’s Degree (Second Degree) - Broadcasting And TV Editing
Communication University of China
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