Marketing
- During my internship at a financial company, I was primarily responsible for managing the company's Little Redbook and Tiktok accounts, attracting potential clients to invest through content creation and posting
- My specific responsibilities included: Content Creation and Posting: Planning and producing engaging videos and written content according to the company's marketing strategy
- Data Analysis: Using platform-provided data analysis tools to monitor and evaluate the performance of each post, and continuously optimizing content strategies based on feedback
- Interaction and Communication: Actively engaging with followers, answering their questions, and enhancing client retention
- Competitive Analysis: Studying competitors' strategies on the platforms, identifying best practices to emulate, and proposing improvements.