Jianing Zhang
Summary
New Media Operator with more than one year of experience in social media content creation, live-streaming operations, and e-commerce management. Proficient in Adobe After Effects, Adobe Premiere Pro, and other key design tools, enhancing user engagement through strategic content development. Graduated from the Academy of Art University with a major in Communication and Media Technologies, fluent in Chinese and English, and experienced in multiple countries.
Overview
3
3
years of professional experience
Work History
New Media Operator
Xuzhou Bosida Culture Media Co. Ltd
01.2024 - Current
- Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.
- Created 2 original social media content weekly as the scriptwriter and visual editor for multiple platforms, heightening user engagement and interaction.
- Followed 10 interviews and was responsible for shooting interview photos and editing related videos.
- Completed remote submission of 2 short video content per week, optimized copywriting, and wrote short articles to maintain daily updates on the company's social media.
E-Commerce Intern
Crocs, Inc
08.2022 - 11.2022
- Optimized product interface visuals and descriptions for the company's online platforms to appeal to the target audience and increase consumption, resulting in higher search rankings and click-through rates.
- Managed accounts and invoices, keeping finances up-to-date and accurate.
- Exceeded team goals of sales volume in the final term through effective prioritization and consistent work ethic.
Social Media Operator
New Oriental Education & Technology Group Inc.
09.2021 - 02.2022
- Completed more than 30 educational video episodes as the video editor; earned more than 1,000 likes and 5,000 views for each video on Chinese TikTok and other Chinese social media apps.
- Responsible for video script editing and troubleshooting platform violation terms in the episodes.
- Operated daily live-streaming, maintained, and optimized live broadcast products to enhance product awareness and consumption.
- Maintained the company's social media presence by posting daily videos, answering posts, and monitoring responses.
- Performed consistent high-quality updates of video and article content to enhance the company's online visibility.
Education
Bachelor of Arts - Communication and Media Technologies
Academy of Art University
San Francisco12.2023
Skills
- Adobe After Effects
- Adobe Audition
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere Pro
- Website Design
- Graphic design
- Live-Streaming Operations
Timeline
New Media Operator
Xuzhou Bosida Culture Media Co. Ltd
01.2024 - Current
E-Commerce Intern
Crocs, Inc
08.2022 - 11.2022
Social Media Operator
New Oriental Education & Technology Group Inc.
09.2021 - 02.2022
Bachelor of Arts - Communication and Media Technologies
Academy of Art University
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