Summary
Overview
Work History
Education
Skills
Timeline
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Jiasheng Jin

Summary

  • Over 4 years of experience in media operations, particularly on Chinese social media platforms.
  • Utilizes accounting experience to efficiently manage budgets and expenses
  • Creative and able to efficiently implement ideas
  • Experience working both brand and agency side, skilled in communication and management.
  • Multilingual language skills, possessing cross-functional Chinese and Australian market.

Overview

5
5
years of professional experience

Work History

Marketing Executive

Vida Glow
12.2021 - Current
  • Led the development and execution of global media campaigns, such as PR articles, offline event, digital media advertising and influencer collaborations.
  • Coordinated with internal teams and more than 10 external global agencies to ensure cohesive brand messaging across all media channels.
  • Managed project budgets exceeding $300K, ensuring cost-effective allocation of resources.
  • Conducted market research and analysis to inform media strategy and placement.
  • Managed all official social media platforms, achieving 40% increase in data growth throughout the year and achieved annual sales targets.
  • Established brand owned resource library, creating close connections between the brand and influencers, celebrities.
  • Assisted and advanced multiple international projects, such as entering Sephora Australia, sponsoring the Asian Games in China, and launching in high-end department stores in the UK.

Account Manager

WZ Media
06.2019 - 12.2021
  • Managing the PR, SEO and communcation strategies to achieve sales and brand awareness increase.
  • Managing and executing the strategic communications plans for more than 10 global brand, like MECCA, BLOCH, Union Pay and etc.
  • Organized and executed more than 500 participants large-scale offline events for luxury alcohol brand Dream blue, achieving 200,000+ brand exposures.
  • Helped the brand establish connections with celebrities, successfully facilitated endorsement signings, leading to a rapid increase in brand topic visibility on social media platforms

Education

Master of International Business -

The University of Sydney
Sydney, NSW
03.2020

Bachelor of Accounting -

Monash University
Melbourne, VIC
06.2018

Skills

  • Project Planning & Scheduling
  • Budgeting & Cost Management
  • Digital & Traditional Media Expertise
  • Cross-functional Team Leadership
  • Vendor Management
  • multi-language skill

Timeline

Marketing Executive

Vida Glow
12.2021 - Current

Account Manager

WZ Media
06.2019 - 12.2021

Master of International Business -

The University of Sydney

Bachelor of Accounting -

Monash University

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Jiasheng Jin