JIAWEN ZHENG
Macquarie Park,NSW
Summary
Specializes in crafting effective marketing strategies, deeply analyzing consumer behavior, and managing impactful brand initiatives. Demonstrated capability in team leadership, delivering targeted marketing campaigns, and driving customer-centric strategies to achieve significant business growth. Passionate about harnessing consumer insights to inform strategic decision-making, foster innovation, and optimize market performance.
Overview
4
4
years of professional experience
Work History
TEAM LEADER
COLES
CHATSWOOD
07.2022 - 11.2023
- Managed and trained a team of over 10 employees, significantly enhancing store performance through customer-focused strategies.
- Conducted detailed consumer behavior analyses, informing strategic merchandising decisions and increasing product turnover rates.
- Implemented consumer-driven promotional activities, boosting customer retention, and loyalty.
Assistant Store Manager
DOMINO'S PIZZA
WEST RYDE
07.2019 - 06.2022
- Assisted in developing and executing localized marketing campaigns, resulting in increased brand recognition and higher sales volumes.
- Analyzed consumer purchasing trends to optimize promotional strategies and improve customer lifetime value.
- Delivered targeted team training on customer service excellence, leading to elevated customer satisfaction ratings.
Education
Bachelor of Business - MARKETING & MANAGEMENT
University of Technology Sydney
Sydney, NSW12-2023
Master of Management - Management
University of Sydney
Sydney, NSWSkills
- Market Entry & Expansion: Proven expertise in rapidly penetrating new markets using strategic resource allocation and targeted consumer insights
- Consumer behavior analysis: Advanced capability in qualitative and quantitative research to deeply understand consumer preferences and purchase behaviors
- Marketing Strategy Development: Skilled in creating and executing highly effective, data-driven marketing strategies
- Brand Management & Positioning: Experienced in developing cohesive brand identities and positioning strategies to differentiate in competitive markets
- Financial and resource efficiency: Demonstrated ability to optimize resource use and capital management to achieve rapid business expansion
- Leadership and team development: Adept at recruiting, training, and motivating diverse teams to meet and exceed marketing and business goals
Technical Skills
- Google Analytics, Meta Business Suite
- Microsoft Office Suite
- Social Media Platforms: Facebook, Instagram, LinkedIn
- E-commerce Platforms: Shopify, Alibaba
Achievement
- Successfully completed an angel funding round for Balance Point Health Tech, achieving a valuation of RMB 30 million
- Rapidly scaled La Lune International from zero sales to AUD 30,000 monthly within two months through targeted market-entry strategies
- Consistently achieved exceptional results by leveraging consumer insights and strategic marketing campaigns to boost sales performance across multiple ventures
- Delivered high-impact marketing projects during academic studies, earning recognition for insightful consumer analysis, and innovative strategic recommendations
Aspiration
Passionate about leveraging deep consumer insights, innovative marketing strategies, and efficient resource management to drive impactful growth and establish meaningful connections with consumers
Timeline
TEAM LEADER
COLES
07.2022 - 11.2023
Assistant Store Manager
DOMINO'S PIZZA
07.2019 - 06.2022
Bachelor of Business - MARKETING & MANAGEMENT
University of Technology Sydney
Master of Management - Management
University of Sydney
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