Jiaxi Zhong

· Display products such as "THREE" through advanced social media such as Little Red Book and Tiktok.

· Use social media mining tools to discover unique content.

· Proofread, edit, and evaluate promotional copy to ensure that the content meets the brand’s requirements and the account’s tone.

· Write and publish product-related usage profiles, product features and brand stories on social platforms.

· Worked with the photography team, writers, and post-production team members to produce several successful video commercials.

· Used SWOT and 5W to analyse the strengths and weaknesses of a new brand, created a complete set of brand ideas, brand stories and brand peripheral products for the brand.