Jiaxin Wen (Capsi)

• Entry Management: Greet customers and manage entry/exit flow to ensure store order.
• Sales Floor Service: Assist customers on the sales floor, providing product advice and ensuring customer satisfaction.
• Store Presentation: Keep merchandise tidy, organize displays, and adjust layout for seasonal changes.
• Stock Replenishment: Ensure items are fully stocked, replacing sold items promptly from the stockroom.
• Shipment Handling: Unpack and organize new merchandise efficiently.
• Cashier Duties: Process transactions accurately and ensure a smooth checkout experience.
• Fitting Room Management: Supervise fitting rooms, provide garments to customers, and maintain organization.

• Market Development: Supported efforts in identifying and developing new markets.
• E-Marketing: Assisted with ECI’s digital marketing initiatives.
• Event Support: Helped organize ECI events, including internship seminars.
• Customer Service & Documentation: Managed customer inquiries and maintained records.
• Media Writing: Assisted in drafting media content.
• Visa Assistance: Provided support with student visa applications.

Duties:

• Content Management: Managed website content on Shopify, overseeing design, image updates, and promotions.
• Analytics & Reporting: Monitored website performance and created regular reports.
• Product Management: Handled order processing, shipping, inventory, and new product launches.
• Product Information: Updated product descriptions, photos, and categories.
• Google Ads: Managed Google Ads campaigns and analyzed performance.
• Social Media: Created content, managed Instagram interactions, and coordinated with influencers.
• Email Marketing: Designed and scheduled email campaigns.
• Customer Support: Resolved order, delivery, and return issues promptly.
• Data Management: Regularly organized and reported key data.

Achievement:

• Sales Growth: Boosted sales and orders by 128%.
• Traffic Increase: Raised store sessions by 222%.
• Market Expansion: Increased U.S. sessions by 635%.
• Influencer Outreach: Collaborated with 60+ influencers in three months.

Duties:

• Market Research: Leveraged tools like Euromonitor, Google Trends, and SimilarWeb to identify new markets, product opportunities, and key competitors.
• Website Development: Built and configured a Shopify site, including domain setup.
• Content Management: Managed site design, layout, images, and promotions.
• Analytics: Tracked website performance and generated insights.
• Product Management: Processed orders, managed shipping, integrated new products, and handled inventory.
• Product Updates: Maintained product descriptions, images, and categories.
• Digital Ads: Managed Google Ads, Meta Ads, Tiktok Ads and tracked results.
• Social Media: Created content and managed ads across Meta, Instagram, TikTok, YouTube, and Pinterest; developed influencer partnerships.
• CRM Activities: Utilized tools like Mailchimp, ManyChat, and SurveyMonkey to execute CRM campaigns and activities.
• Customer Support: Resolved order, delivery, sizing, and return issues.
• Data Management: Regularly organized and reported essential data.

Achievement:

• Website Launch: Successfully established brand website from scratch
• Financial Management: Achieved revenue and expenditure balance within six months
• Return on Investment: Attained a site ROI of 1.82 and advertising ROI of 1.71
• Influencer Collaboration: Partnered with over 200 influencers
• Social Media Growth: Expanded subscriber base to over 5k

Position: Content & Social Media Supervisor (cosmetic/nail brand)

Duties:

• Social Media Management: Created and managed accounts on Instagram, TikTok, YouTube, and Pinterest, overseeing all aspects of account activity.
• Digital Advertising: Maintained Google Ads campaigns and tracked performance with Google Analytics.
• Influencer Collaboration: Managed influencer relationships and coordinated content collaborations across social platforms.
• Data Reporting: Regularly organized and reported key performance metrics.
• CRM Activities: Utilized tools like Mailchimp, ManyChat, and SurveyMonkey to execute daily CRM campaigns and activities.

Achievement:

• Subscriber Milestone: Exceeded 1 million social media subscribers.
• Advertising Efficiency: Maintained an advertising ROI above 1.6.

Duties:

• Content design and production (photos, videos, include shooting and editing using profession tools)
• Seek to cultivate influencers
• Establish a paid content platform in app and manage contents
• Establish stream live content platform in app and manage contents
• Promotion event planning and execution

Achievement:

• Promotion event achievement rate 357%
• "Nail Lab" video promotion event earn 26,000 views
• Cultivate a number of influencers, most of them have 50w+ followers within the app, and the most popular one has 100w followers in 2018