Jiayi She
Docklands,VIC
Overview
1
1
year of professional experience
Work History
Influencer Marketing Intern
NetEase Youdao Information Technology(Beijing)Co.
12.2021 - 05.2022
- Identified and partnered with 5,000+ KOLs across Europe, North America, Japan, South Korea, and Southeast Asia based on niche relevance, follower size, and engagement metrics to drive product exposure on YouTube, Instagram, and TikTok.
- Supported the 2022 Youdao Ads Global Influencer Marketing Summit (Gaming vertical), assisting with speaker deck consolidation, real-time stream data monitoring, comment analysis, and post-event prize logistics. The event attracted 1,000+ live viewers.
- Collaborated cross-functionally with Operations, Marketing, and Design teams to develop and execute influencer campaign strategies aligned with brand goals.
Assistant Media Buyer
Dentsu Aegis Network
08.2021 - 11.2021
- Supported senior buyers in executing large-scale media buys across various channels and platforms.
- Managed invoice reconciliation process, ensuring accurate billing and timely payments to vendors.
- Maintained detailed records of all media transactions, enabling efficient tracking and reporting on campaign performance metrics.
- Facilitated communication between internal teams and external partners, ensuring seamless execution of campaigns from start to finish.
- Developed strong vendor relationships, fostering collaboration and securing advantageous pricing.
- Assisted senior buyers to enhance client relationships by effectively negotiating media contracts and securing optimal placements.
Education
Master of Applied Marketing -
Monash University
Caulfield, VIC12-2024
Bachelor of Business Administration - Marketing Communication
Monash University
Peninsula, VIC07-2023
Timeline
Influencer Marketing Intern
NetEase Youdao Information Technology(Beijing)Co.
12.2021 - 05.2022
Assistant Media Buyer
Dentsu Aegis Network
08.2021 - 11.2021
Master of Applied Marketing -
Monash University
Bachelor of Business Administration - Marketing Communication
Monash University
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