Overview
Work History
Timeline
Hi, I’m

Jiayi Wang

Brisbane

Overview

2
years of professional experience

Work History

Blue Focus

Crisis and Campaign Management PR for BMW
12.2023 - 02.2024

Job overview

  • Facilitated collaboration across internal teams to brainstorm new marketing campaigns for BMW
  • Documented campaign materials, and promptly presented reports to clients
  • Conducted daily Marketing analysis for BMW to identify market trends, consumer behavior, and competitor strategies, informing strategic decision-making and optimizing marketing campaigns
  • Conducted thorough public opinion monitoring
  • Analyzed data to spot trends in public attention and identify potential risks to BMW's reputation and business
  • Studied BMW's crisis public relations framework and procedures, and delivered training sessions on crisis public relations strategies for BMW dealers in the face of crises and media
  • Documented, summarized, and presented the criteria and learning progress of dealers in crisis management training sessions.

China Petroleum & Chemical Corporation (Sinopec)

Journalist
07.2023 - 08.2023

Job overview

  • Was responsible for daily reporting, editing, and video production tasks
  • Collaborated with senior journalists to report and edit the short video 'This Generation, Solid!' which received the Excellent Short Video Award from Sinopec Group.

Lovely Poo Poo

Digital Marketing Specialist
05.2022 - 09.2022

Job overview

  • Managed integrated marketing campaigns across social media platforms (YouTube, Instagram, TikTok, Facebook) and traditional media channels to grow public presence
  • Documented and tracked all campaign-related activities using Wrike, and created a social media and blog content calendar, ensuring timely execution and alignment with overall marketing strategies
  • Established partnerships with key industry players, negotiated deals, and managed relationships with stakeholders to maximize campaign effectiveness and profitability
  • Crafted compelling and persuasive copy and continuously updated Instagram and Facebook with engaging content
  • Developed video content through ideation, creation, and editing on TikTok
  • Collaborated with influencers on TikTok, YouTube, and Facebook, overseeing video content creation, ideating concepts, and managing posts across platforms.

Timeline

Crisis and Campaign Management PR for BMW

Blue Focus
12.2023 - 02.2024

Journalist

China Petroleum & Chemical Corporation (Sinopec)
07.2023 - 08.2023

Digital Marketing Specialist

Lovely Poo Poo
05.2022 - 09.2022

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Jiayi Wang