Jierui Yuan

Proficient in content creation, social media management, and digital marketing strategies. Previously interned and worked on curating exhibitions and various events for non-profit organizations and fairs, collaborating with governments and enterprises to develop innovative brand promotion content. Possesses a solid foundation in audience engagement and public relations. Experienced in designing targeted campaigns to enhance the visibility and participation in exhibitions and events. Demonstrates a keen understanding of market trends and the ability to analyze audience data to drive promotion and growth. Passionate about storytelling and detail-oriented, I aim to contribute to the development and execution of innovative marketing strategies across various industries.

• Melbourne Plus | Innovation Certificates
• Melbourne University 'Melbourne Global Scholars Award'
• Nanjing University of the Arts Art Museum 'Outstanding Volunteer'
• Nanjing University of the Arts 'Outstanding Student Leader'
• Nanjing University of the Arts 'Outstanding Graduate'
• Nanjing University of the Arts 'Outstanding Student Scholarship'

• During undergraduate studies, served as the Deputy Director of the New Media Centre in the Student Union at Nanjing University of the Arts, and primarily responsible for editing and operating the 'Nanjing University of the Arts Student Union' WeChat public account. Main responsibilities included managing department team, planning weekly topics, reviewing and editing content for publication, and reporting on major Student Union activities. Notably, article 'Nanjing University of the Arts 520 Graduation Exhibition Carnival' achieved 27,000 views in a single post.