Michelle Jie Ying Mak

• Programmatic Campaign Administration and Planning - Planning for brand campaigns, including briefing in media vendors and crafting investment recommendations in response to briefs with the support of Account Manager. Responsible for administration tasks e.g. campaign booking, deal request and setup, and reconciliation.
• Client Engagement and Relationship Building - Actively engaged in day-to-day communication with the agency and clients.
• Media Knowledge Building - Attained in-depth understanding of the business diverse offerings, including Display, Native, High Impact, YouTube, BVOD, Audio, Out of Home, ensuring successful delivery of holistic digital solutions.
• Reporting and Workflow Optimisation - Responsible for reporting accuracy and timely delivering of reporting. Refined ways of working processes for the client team to enhance workflow efficiency and provided support in simplifying technical jargon or queries during client meetings.

Agency portfolio: Havas, Publicis, Zenith

• Industry Insights and Client Education – Staying informed about industry trends and ensuring that clients are well-educated. Unites the best craft source within Kinesso and Universal McCann to introduce innovative and first-to-market solutions that deliver business value for clients.
• Data-Driven Planning - Fully involved in end-to-end programmatic campaign implementation,ownership in managing high volume of campaign planning. Delivered integrated presentations through relevant application of data and past campaign learnings to highlight the synergy between each channel and how they align well with the campaign objectives.
• Communication and Relationship Management – Maintain strong working relationships with key agency clients, media vendors, and tech partners. Positioned as a trusted member of the agency village and effectively handle challenging situations that arise during client campaigns.
• People Management – Overseeing and supporting a direct report, focusing on providing opportunities and empowering them to excel on personal and professional growth plans.

Client portfolio : Optus, Meat & Livestock Australia (MLA) , National Broadband Network (nbn), Intuit QuickBooks

• Campaign Administration and Media Planning - Planning for brand campaigns, including briefing in media vendors and crafting investment recommendations in response to briefs with the support of Account Manager. Responsible for campaign booking, deal request and setup, as well as reconciliation.
• Client Engagement and Relationship Building - Actively engaged in day-to-day communication with clients and media partners.
• Media Knowledge Building - Attained in-depth understanding of the business diverse offerings, including Display, Native, High Impact, YouTube, BVOD, Audio, Out of Home, ensuring successful delivery of holistic digital solutions.
• Reporting and Workflow Optimisation - Responsible for reporting accuracy and timely delivering of reporting. Refined ways of working processes for the client team to enhance workflow efficiency and provided support in simplifying technical jargon or queries during client meetings.

Client portfolio: NSW Government, Energizer, AMP Bank