THE UNIVERSITY OF ADELAIDE HICKINBOTHAM ROSEWORTHY WINE SCIENCE LABORATORY
02.2015 - Current
Co-management of University of Adelaide Winery: 30T University of Adelaide winemaking and 70T contract premium winemaking, from, staff management, vineyard maturity sampling, ripeness/disease assessments, harvest timing, grape receival, fermentation management to blending, stabilisation, fining, filtering, bottling and final packaging, lab analysis
Developed inaugural Foundations of Wine Science course, including in country sensory session, for Haide College, Qingdao
Improved wine quality, and sustainable practices, by implementing improved fermentation techniques and processes
Developed outreach series, Vintage Conversations in 2016 inviting alumni back to address relevant topics through student-led interest and conversations
Acute and continuous sensory training and development: member of Adelaide Hills Smoke Taint Sensory panel and Advisory Committee in 2020 and 2021
Winery executive team involved in strategic planning, budget development and direction as well as style direction
University of Adelaide Winery and Vineyard management team member: management and continuous improvement of University Vineyards and source vineyards liaison in McLaren Vale, Barossa Valley, Adelaide Hills and Langhorne Creek
Responsible for WHS, Risk Assessment and SOP development and training of winery staff and students
2024 creative direction and development of inaugural University winery website designed to reach alumni and double wine sales
Initiated the redeveloped of premium University of Adelaide wines and rebranding of the University label
Management of the Roseworthy heritage still, fortified wine barrels and fortified wine production
Researched and integrated new wine production technologies to increase efficiency and wine quality including GAI 1000 bottle/hr monoblock, VLS Unico crossflow filter and Scharffenberger Europress, Pulsair (donation)
Management of improvements to site wastewater treatment plant
Procurement (donation) and implementation of Innovint, winery management software
Co-coordination of overseas study tour of New Zealand Wine regions – Central Otago to Auckland and Italy – Piedmonte to Chianti (2024)
Winery representative for Waite 100th Gala and 150th Anniversary programming sub-committee – developing Masterclass series with Tasting Australia
2015 Interim Australian Wine Research Winemaker University of Adelaide and AWRI joint venture research trials – 350 small format ferments
First Aid and Safety Officer, First Aid Training Certificate, St John's Ambulance Service.
WINE SOLUTIONS AUSTRALIA, CO-FOUNDER AND DIRECTOR
09.2002 - 01.2020
Strategic and financial management of full-service wines wholesale and marketing company
Secured lucrative partnerships by establishing strong relationships with key industry players
Developed communications, marketing and branding strategies to wineries
Led a team of professionals to successfully launch new product lines, expanding the company’s market share
Enhanced employee satisfaction and retention by creating a positive work environment with clear communication and opportunities for growth.
SAMUELS GORGE WINERY - MARKETING MANAGER
09.2012 - 01.2014
Implemented data-driven brand management strategies, including website and POS re-development, utilizing analytics sales tools to measure campaign success and refine campaigns
Communications copy writer including tasting notes, web content, newsletters and VIP correspondence
Created company brand messaging, collateral materials, promotional strategies, and product commercialization
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers
Managed social media accounts for optimal audience engagement and increased online presence.
SC PANNELL WINES, MARKETING MANAGER
09.2010 - 09.2012
Brand growth focused on US, Canadian, UK, Singapore, Northern European and Japanese markets
Increased brand awareness by implementing strategic marketing campaigns and redevelopment of website
Boosted sales performance through the creation of engaging promotional materials, social media strategy and targeted public relations campaigns
Production logistics: including bottling and labelling.
TINDINDI WINE COMPANY, FOUNDER AND DIRECTOR
10.2003 - 12.2007
Developed and implemented business and marketing plan for premium cask brand in the US market and sold the concept to Costco Wholesalers as the original cask wine brand in Costco stores
Developed marketing and public relations strategy for all trade and consumer touch points
Negotiated pricing, shipping, budgets and sales with US importers and distributors
Managed production, logistics and schedules
Managed export logistics including freight forwarding, export documentation and warehousing.
FOOD & WINE MAGAZINE, MERCHANDISING MANAGER
01.1998 - 08.2001
Managed staff and budget for Food & Wine Merchandising and Special Projects Division
Established strategic partnership programs including the Food & Wine Magazine Classic at Aspen, Northwest Airlines In-Flight Wine Partnership and the Sonoma County Wineries Association Auction
Develop signature event series – Food & Wine Entertaining Showcase and launched in the Chicago Museum of Modern Art
Served as the corporate liaison for American Express Publishing Group.
Education
Master of Science - Oenology
UNIVERSITY OF ADELAIDE
Urrbrae, South Australia
01.2016
Graduate Diploma Wine Business - Wine Business
UNIVERSITY OF ADELAIDE
Urrbrae, South Australia
01.2002
Bachelor of Arts, Political Science -
SOUTHERN METHODIST UNIVERSITY
Dallas, Texas, USA
06.1994
Bachelor of Arts, Art History -
SOUTHERN METHODIST UNIVERSITY
Dallas, Texas, USA
06.1994
Skills
Cellar Operations
Bottling Procedures
Yeast Selection
Fermentation Techniques and Management
Wine Chemistry
Communications
Wine Production Planning
Team Leadership
Sensory Evaluation
Quality Control
Workplace Health, Safety and First Aid
Timeline
SENIOR WINEMAKER AND ASSOCIATE LECTURER
THE UNIVERSITY OF ADELAIDE HICKINBOTHAM ROSEWORTHY WINE SCIENCE LABORATORY
02.2015 - Current
SAMUELS GORGE WINERY - MARKETING MANAGER
09.2012 - 01.2014
SC PANNELL WINES, MARKETING MANAGER
09.2010 - 09.2012
TINDINDI WINE COMPANY, FOUNDER AND DIRECTOR
10.2003 - 12.2007
WINE SOLUTIONS AUSTRALIA, CO-FOUNDER AND DIRECTOR
09.2002 - 01.2020
FOOD & WINE MAGAZINE, MERCHANDISING MANAGER
01.1998 - 08.2001
Master of Science - Oenology
UNIVERSITY OF ADELAIDE
Graduate Diploma Wine Business - Wine Business
UNIVERSITY OF ADELAIDE
Bachelor of Arts, Political Science -
SOUTHERN METHODIST UNIVERSITY
Bachelor of Arts, Art History -
SOUTHERN METHODIST UNIVERSITY
Summary
Expert technical knowledge of wine science and production with 16 vintages: Adelaide, McLaren Vale, Adelaide Hills, Napa Valley, Burgundy, Beaujolais and Southern Rhone 25+ years' wine and wine business experience managing and representing wine brands and luxury goods marketing and communications Fosters leadership, mentoring, innovation and outreach connecting students, alumni and the Australian and international wine community Independent thinker with growth mindset and entrepreneurial spirit. Creative problem-solving ability Award winning in innovative education, public speaking and communication with proven abilities in building community
Awards
STEMM Educator of the Year, SA Science Excellence+Innovation Awards, 2023
Head of School, Agriculture, Food and Wine, Excellence in Teaching Award, (inaugural winner) 2022
Vice Chancellor’s Award for Outstanding Achievement, Community Engagement and Bushfire Response 2020
Executive Dean of Sciences Award for Excellence in Teaching, 2020
Special Commendation – COVID 19 Emergency Teaching Response, 2020
Vice Chancellor’s Award for Outstanding Achievement, Finalist, 2019
Grants
Learning Enhancement and Innovation, 2018 and 2019
Learning Enhancement and Innovation, 2020
Research Focus
Sensory and chemical impacts of whole bunch treatments on Pinot Noir clones from the Adelaide Hills
Bio protective yeast strains and impacts on juice storage, grape transport and cold soak treatments
Pre and post fermentative applications to mitigate effects of smoke taint in effected grapes and wine
Membership And Service Awards
University of Adelaide Wine Alumni Network, Steering Group Member
University of Adelaide Women in STEMM Alumni Network, Presenter
Wine Biddies Women in Wine Production Mentor Group, Executive Committee
Australian Society of Viticulture and Oenology, Committee Member; Selection Committee ASVO Winemaker of the Year
Adelaide Hills Wine Show Committee
Roseworthy Sensory Program, Adelaide, South Australia, February 2002 Graduate, Course in Technical Wine Assessment
Rainmaker Award Winner for excellence in marketing and business development, American Express Publishing,New York July 1999
Share Our Strength Frontier Award Winner for development of corporate partnership, Washington DC and New York, June 1999
Citizenship
American and Australian
Research Focus
Sensory and chemical impacts of whole bunch treatments on Pinot Noir clones from the Adelaide Hills
Bio protective yeast strains and impacts on juice storage, grape transport and cold soak treatments
Pre and post fermentative applications to mitigate effects of smoke taint in effected grapes and wine
Membership And Service Awards
University of Adelaide, Education Academy, 2023
University of Adelaide Wine Alumni Network, Steering Group Member, 2015
University of Adelaide Women in STEMM Alumni Network, Presenter
Wine Biddies Women in Wine Production Mentor Group, Executive Committee, 2018
Australian Society of Viticulture and Oenology, Committee Member; Selection Committee ASVO Winemaker of the Year
Adelaide Hills Wine Show Committee
Roseworthy Sensory Program, Adelaide, South Australia, February 2002 Graduate, Course in Technical Wine Assessment
Rainmaker Award Winner for excellence in marketing and business development, American Express Publishing,New York July 1999
Share Our Strength Frontier Award Winner for development of corporate partnership, Washington DC and New York, June 1999
Grants
Learning Enhancement and Innovation, 2018, 2019 and 2020
Awards
STEMM Educator of the Year, SA Science Excellence+Innovation Awards, 2023
Head of School, Agriculture, Food and Wine, Excellence in Teaching Award, (inaugural winner) 2022
Vice Chancellor's Award for Outstanding Achievement, Community Engagement and Bushfire Response 2020
Executive Dean of Sciences Award for Excellence in Teaching, 2020
Special Commendation – COVID 19 Emergency Teaching Response, 2020
Vice Chancellor's Award for Outstanding Achievement, Finalist, 2019
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