Summary
Innovative Marketing Leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
Work History
Community Marketing Leader
Yo-Chi
10.2023 - 12.2023
- Yo-Chi is a frozen yogurt company where, through each of its Australian venues, sharing the chi (positive energy) is the purpose of the brand.
- Reporting to the CEO and COO, I completed a three month contract during which I developed a refreshed framework for Yo-Chi's 'Communi-Chi' program, ensuring that each venue builds a strong presence within its local community through engaged localised marketing initiatives, sponsorships and charity partnerships.
Marketing Coordinator
Brasserie Bread
11.2019 - 09.2023
- Artisan bakery Brasserie Bread supplies iconic restaurants, cafés, hotels, airlines and caterers in NSW, ACT, Victoria and Queensland
- Reporting to the National Sales and Marketing Director, this role required brand and stakeholder management as well as strategic planning, implementation and monitoring of social and digital marketing campaigns.
Marketing & Social Media Coordinator
China Doll Group
06.2018 - 11.2019
- Reporting to the Directors, this diverse position required me to manage social and digital marketing for four high-end and uniquely different restaurants in Sydney.
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Co-Founder
The Tea Salon
10.2011 - 05.2018
- The Tea Salon was a fun and whimsical dining concept where guests enjoyed High Tea, lunch and sweet treats.
- Increased company revenue by developing and implementing innovative marketing strategies.
- Streamlined operational processes for improved efficiency and cost reduction.
- Grew the customer base through targeted outreach and networking events.
- Enhanced employee satisfaction and retention by creating a positive work environment with clear communication and opportunities for growth.
Co-Founder
The Victoria Room
10.2003 - 10.2013
- The Victoria Room was an iconic restaurant and cocktail lounge, renowned for its luxe décor, dreamy atmosphere and superlative food and beverage offering.
- Increased company revenue by developing and implementing innovative marketing strategies.
- Grew the customer base through targeted outreach and networking events.
- Secured lucrative partnerships by establishing strong relationships with key industry players.
Education
Diploma of Marketing -
Bachelor of Arts -
Skills
- Campaign Management
- Marketing Strategy
- Team Management
- Adobe Suite
- WordPress Website CMS
- EDM Creation
- Stakeholder Management
- Partnership Management
- Content Creation
Accomplishments
- Co-Authored two recipe books
- High Tea at The Victoria Room
- Supper at The Victoria Room
Affiliations
I'm a Business Chicks Premium Member
Community
I manage the Queens Park Pixies under 15 girls soccer team.
Hobbies and Interests
- Brand Psychology
- Tennis
- Reiki
- Food & Wine
- Entrepreneurship
- Travel
References
Professional references available on request
Timeline
Community Marketing Leader - Yo-Chi
10.2023 - 12.2023
Marketing Coordinator - Brasserie Bread
11.2019 - 09.2023
Marketing & Social Media Coordinator - China Doll Group
06.2018 - 11.2019
Co-Founder - The Tea Salon
10.2011 - 05.2018
Co-Founder - The Victoria Room
10.2003 - 10.2013
B School - Diploma of Marketing,
Swinburne University - Bachelor of Arts,
Similar Profiles
CHANEL VALENTINOCHANEL VALENTINO
Food and Beverage Attendant at Yo-ChiFood and Beverage Attendant at Yo-Chi
Valentina Toledo Santos FerreiraValentina Toledo Santos Ferreira
Team Member at Yo-ChiTeam Member at Yo-Chi
Alexandra ThieleAlexandra Thiele
Casual Team Member at Yo-chiCasual Team Member at Yo-chi
Paula Daniela Nino ValbuenaPaula Daniela Nino Valbuena
Restaurant Manager at Yo-ChiRestaurant Manager at Yo-Chi
Jelani BryantJelani Bryant
Associate Community Leader / Temporary Community Leader / Skills Trainer / Reginal Training Partner at Maple Street Biscuit Company / Cracker BarrelAssociate Community Leader / Temporary Community Leader / Skills Trainer / Reginal Training Partner at Maple Street Biscuit Company / Cracker Barrel