JIMMY DAU
Media Professional
Abbotsford
Summary
A highly proficient and results driven media specialist with over 20 years of client service, media planning and investment experience with a client outcome focus working across a broad range of advertising categories.
Looking to pursue a sales and technology focused role to further lean into my passion for innovation, growth, self-improvement and leadership, and work with an innovative organization to take their results and impact to the next level.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Programmatic Media Growth Lead
News Corp Australia
8 2023 - Current
- Lead and support a patch aligned territory alongside digital/traditional sales teams to develop cross-functional responses delivering revenue growth across data, product, media, and e-commerce solutions
- Established strategic agency partnerships to increase revenue targets by 100% and increase overall company visibility across higher value Melbourne agencies
- Utilising extensive agency experience to lead internal growth training sessions with programmatic sales to improve positioning and agency presentations
- Increased outbound leads by 20% within the first six months, through advanced client portfolio analysis, creating greater client engagement opportunities leading to revenue growth and improving churn reduction
- Collaboration with Ad-product and data product teams to create custom solutions for agencies clients
- Cross-sell advanced data capabilities for future proof revenue growth
- Market education on changes in data and privacy landscape.
National Investment and Partnerships Director
Bohemia Group
02.2021 - 06.2023
- Member of the national leadership team overseeing media activation and investment outputs, with input into client, commercial, culture and product streams
- Managing and delivering/driving agency wide media planning and investment best practices, leading annual agency negotiations, streamlining planning, and buying efficiencies, delivery of media trading-based revenue, management of internal and external training and development programs
- Initiating, developing joint business plans, and fostering fair and collaborative working relationships with publisher and AdTech partners to ensure access to market leading opportunities and further improvements on agency net promoter scores
- Overseeing tender process for consolidated media planning and reporting system
- Producer of Bohemia fortnightly market updates EDM to the M&C Saatchi group and clients
- Development and deployment of in person and virtual training sessions to clients relating to media planning and buying
- Key achievements included: Consecutive years of improved cost base and driving value delivery across annual Metro TV negotiations with annual budget of $25m
- 400% growth in trading-based revenue over two years
- Established Bohemia media quality council to champion media quality metrics
- Implementation of Double Verify, improving quality Authentic Rate from 63% to 96%
- Implementation of rubii to reduce online reporting times by 30%.
Head of Media Investment
Carat
11.2019 - 12.2020
- Ownership of investment output for the Melbourne market across all media channels with $250m in media billings
- Conferred with department heads or staff to discuss contracts, advertising media selection and partner commitment updates
- Delivering innovative media investment strategies and tactics for agency clients
- Ensuring investment practices and performance is in line with media auditing processes, contracted KPI's and Performance Related Incentive Program (PRIP) incentives are met
- Demonstrate agency investment capabilities during local and global new business pitches
- Key achievements included: Acting investment lead during the 2020 global Kraft Heinz media pitch win worth $16 million
- Consecutive years of negotiating cost and value improvements across audited clients, Medibank group by -5% and L’Oréal with collective spends of $90m by -20%
- Managed the Melbourne reintegration of outdoor media planning/buying from Posterscope into Carat which resulted in an uplift in net promoter scores from the Outdoor media partners
- Development of the total audio planning and buying practices education program resulting in increased usage of proprietary audio planning tools
- Audited/owned/managed Carat Melbourne finance transition back into Spectra MD resulting in the reduction of time to resolve account queries by approximately 50%.
Partnerships Director
U.M
03.2016 - 11.2019
- The investment lead across Kmart, Ktas, Mobil and a member of the Melbourne management team
- Responsible for the best practice implementation planning, investment and optimisation practices across the agency as well as the management of the Wesmedia (Kmart, Bunnings, Office Works) annual negotiations
- Participated in regular new business pitching
- Key achievements included: Achieving media audit results that outperformed the Ebiquity pricing and media quality audit pool by approximately -10%
- Developing media partner engagement strategies, which improved U.M Melbourne's agency Media-i net promoter score from 20th position to 5th
- Talent mapping and developing internal media implementation and media optimisation training programs resulting in increase of agency happiness of 10% and decreased churn by approximately 20%
- Responsible for recruitment and management of 6 FTE’s for the Australian Government team, managing a department portfolio of $30m+ in media spend and working in collaboration with a number of creative, PR and research agencies on behalf of clients
- Key achievements included: Developing internal processes, templates, and best practice, in line with the rigour and reporting requirements for Australian Government
- Significant gains in client NPS scores, achieving average client score of 8.5 from department clients, higher than national Australian Government team average.
Freelance Travel Writer and Photographer
Self Employed
04.2013 - 03.2016
- Undertook a career break traveling travelling across Latin America, Europe, The Middle East, SE Asia, and North America
- Undertook freelance travel writing assignments and licensing photography assets.
Associate Director
Mindshare
12.2011 - 02.2013
- Responsible of client management and campaign planning and optimisations for Kimberly Clarke Femcare and Incontinence categories.
Investment Manager
UM
12.2010 - 12.2011
- Responsible for media planning and buying on Unilever – Skincare.
Senior Business Executive
Carat
01.2006 - 11.2010
- Responsible for the media buying across Philips Electronics, EMI Music, KFC, Pizza Hut.
Media Manager
Smart Market Communications
01.2004 - 01.2006
- Responsible for the media buying across various direct response clients.
Media Assistant
Universal McCann,
04.2002 - 01.2004
Account Manager
Murdoch Magazines
01.2002 - 03.2002
Education
Graduate Diploma in Media Sales - Media Sales
University of New South Wales
Sydney, NSW 01.2001 - 04.2002
Bachelor of Business - Marketing
University of Newcastle
Newcastle, NSW 01.1997 - 04.2001
Skills
Certification
The Trade Desk Edge Academy: Marketing Foundations
Tools And Systems
- Microsoft Word (Excellent)
- Michael Excel (Excellent)
- Microsoft PowerPoint (Excellent)
- Google Docs (Excellent)
- Google Slides (Excellent)
- Google Sheets (Excellent)
- Microsoft Power BI (Intermediate)
- Monday.com (Intermediate)
- Photoshop (Excellent)
- Lightroom (Excellent)
Training
Manager Blueprint Training, 2018
Timeline
IAB Advertising Foundations of Ad Fraud
11-2023
IAB Advertising Effectiveness Fundamentals
10-2023
The Trade Desk Edge Academy: Executive Program
03-2023
The Trade Desk Edge Academy: Data-Driven Planning
02-2023
The Trade Desk Edge Academy: Marketing Foundations
01-2023
National Investment and Partnerships Director
Bohemia Group
02.2021 - 06.2023
Head of Media Investment
Carat
11.2019 - 12.2020
Partnerships Director
U.M
03.2016 - 11.2019
Freelance Travel Writer and Photographer
Self Employed
04.2013 - 03.2016
Associate Director
Mindshare
12.2011 - 02.2013
Investment Manager
UM
12.2010 - 12.2011
Senior Business Executive
Carat
01.2006 - 11.2010
Media Manager
Smart Market Communications
01.2004 - 01.2006
Media Assistant
Universal McCann,
04.2002 - 01.2004
Account Manager
Murdoch Magazines
01.2002 - 03.2002
Graduate Diploma in Media Sales - Media Sales
University of New South Wales
01.2001 - 04.2002
Bachelor of Business - Marketing
University of Newcastle
01.1997 - 04.2001
Programmatic Media Growth Lead
News Corp Australia
8 2023 - Current
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