JIMMY MUSLAYAH
Melbourne,Australia
Summary
Results-driven and strategic sales leader with over 21 years of experience in enterprise sales, business development, and account management. Skilled at managing complex sales cycles, securing multi-million-dollar deals, and building strong C-level relationships to drive business outcomes. Consistently exceeds sales quotas, leads high-performing teams, and develops innovative go-to-market strategies. Expert in value-based selling, strategic targeting, and market positioning. Proven ability to collaborate with cross-functional teams to deliver growth and ensure customer success.
Overview
12
12
years of professional experience
Work History
Senior Enterprise Lead, Strategic Accounts
Cloudflare
04.2024 - Current
- Developed and executed sales strategies that drove revenue growth and market expansion
- Led strategic engagements with Australia's largest enterprises to optimize digital experience and enhance security
- Built strong executive relationships, driving business transformation and technology adoption
- Recruited, developed, and nurtured strategic partnerships to accelerate Cloudflare's growth in the region
- Worked effectively in fast-paced environments.
- Proved successful working within tight deadlines and a fast-paced environment.
- Successfully onboarded 3 strategic partners and led key wins within Public Sector, Retail, Telco, FSI, Property, High Ed and Healthcare.
Strategic Account Director, A/NZ
Imperva
01.2021 - 12.2023
- Exceeded annual sales targets: FY21 (113%) | FY22 (212%) against a USD$1.8M ACV goal
- Secured USD$10M+ in total contract value (TCV) and built a USD$12M+ qualified pipeline
- Led and won major bids, securing multi-year competitive displacements
- Successfully acted as AVP during AVP's annual leave, demonstrating leadership in strategic account oversight
- Developed and implemented a strategic engagement model that became a best practice globally within Imperva
- Increased client retention by building strong relationships and identifying opportunities for strategic growth.
- Communicated with clients and management to verify alignment with client objectives and corporate operational goals.
- FY22 Global Winner of ‘Best Application Security Deal’
- Managed a portfolio of high-value accounts, consistently exceeding sales targets and driving business expansion.
- Strategic wins with NBNCo, Bunnings, BHP, Transurban, Kmart Group, Coles Group, Rio Tinto, Cenitex, Wesfarmers, Monash Uni.
Regional Sales Executive, APAC
Zuora
01.2020 - 01.2021
- Developed and executed an effective territory plan, achieving 3x pipeline growth
- Built strong relationships with strategic partners, alliances, and global counterparts
- Implemented value-based selling strategies, positioning Zuora as the preferred choice for enterprise billing solutions
Enterprise Account Manager, Vic
Symantec
01.2018 - 01.2020
- Successfully closed USD$4.7M TCV in new and upsell deals across key accounts
- Implemented targeted sales strategies, resulting in six competitive displacements
- Managed complex sales cycles with a structured and analytical approach
- Strategic wins with Crown Resorts, Sportsbet, Energy Australia, AGL, Australian Super, Latitude Financial Services
- Increased revenue growth by identifying new opportunities within enterprise accounts and developing strategic partnerships.
- Successfully negotiated multi-year contracts, resulting in long-term business commitments and increased profitability.
Strategic Account Director, A/NZ
Oracle
01.2013 - 01.2018
- Consistently achieved over >105% of sales quotas against a USD$3.4M TCV target
- Awarded the 2016 Oracle President's Cup for Excellence in Account Management (APAC)
- Developed strong executive relationships and strategic partnerships, leading to key wins with NBNCo, ANZ Bank, Energy Australia, SingTel Optus, Bendigo Adelaide Bank
- Negotiated contracts with clients, securing favorable terms that contributed to overall business success.
- Established trusted advisor status with key decision-makers, influencing their strategic direction and fostering loyalty.
- Led cross-functional teams to develop tailored solutions for complex client challenges, achieving successful outcomes.
Education
Bachelor of Business Management & Finance -
University of Ballarat
Executive Program in Organisational Leadership & Management -
Australian Institute of Management
Advanced Business Acumen Course -
Rogan International
Value Framework -
TAS, Strategic Selling (Miller Heiman) MEDDPICC
Skills
- Enterprise Software, Network and Cloud Sales
- Complex Deal Structuring
- Client-Oriented Sales Methodology
- Adaptable Problem Solver
- Strategic Account Management
- Teamwork and collaboration
- Collaborative Partner Engagement
- Senior Leadership Engagement
- Go-To-Market Strategy Development
- Effective Conflict Resolution
- Quantitative Decision Analysis
- Sales Team Management
Affiliations
- Member, Victorian Chamber of Commerce and Industry
- Member, Australian Information Industry Association (AIIA)
- Member, Victorian Chamber of Commerce
- Member, Australian Information Security Association (AISA)
- OzHarvest Volunteer and Blood Donor
Hobbies and Interests
- Dedicated father to a 9-year-old daughter.
- Passionate about food, travel, and wine; currently writing a cookbook.
- Avid soccer and AFL fan.
References and other positions previously held
Details available upon request or summary can be found at
www.linkedin.com/in/jimmymuslayah
Timeline
Senior Enterprise Lead, Strategic Accounts
Cloudflare
04.2024 - Current
Strategic Account Director, A/NZ
Imperva
01.2021 - 12.2023
Regional Sales Executive, APAC
Zuora
01.2020 - 01.2021
Enterprise Account Manager, Vic
Symantec
01.2018 - 01.2020
Strategic Account Director, A/NZ
Oracle
01.2013 - 01.2018
Executive Program in Organisational Leadership & Management -
Australian Institute of Management
Advanced Business Acumen Course -
Rogan International
Bachelor of Business Management & Finance -
University of Ballarat
Value Framework -
TAS, Strategic Selling (Miller Heiman) MEDDPICC
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