Summary
Overview
Work History
Education
Languages
REFERENCES AND PREVIOUS POSITIONS
Timeline
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JIMMY MUSLAYAH

JIMMY MUSLAYAH

Melbourne

Summary

A seasoned and purpose-driven Business Developer with 20+ years of experience helping Australia’s leading brands harness technology to drive growth, innovation, and market leadership. From Telstra to Oracle, Symantec, Imperva, and through co-founding eCommerce Me, I’ve delivered enterprise transformations across digital, cybersecurity, and cloud — always with a bias for action and impact.

Renowned for building trusted partnerships grounded in shared vision, long-term value, and customer obsession. Whether leading complex enterprise sales cycles, securing multimillion-dollar deals, or guiding C-level stakeholders through strategic change, I bring clarity, empathy, and commercial acumen to every engagement.

A first-generation university graduate from Mauritius, I’ve built my career on resilience, curiosity, and a relentless drive to turn challenges into outcomes. I’m recognised for value-based selling, go-to-market leadership, and leading high-performing teams that consistently deliver measurable business impact.

Outside the boardroom, I’m committed to giving back — mentoring students through Federation University, volunteering with OzHarvest and Be My Eyes, and proudly supporting the Mauritian community in Melbourne. I stay active across industry circles as a member of AISA, AIIA, and the VCCI.

When I’m not helping businesses grow, you’ll find me teaching French to my daughter, writing a family recipe cookbook, and passionately supporting my beloved soccer and AFL teams.

Overview

12
12
years of professional experience

Work History

Co-Founder

ECommerce Me
09.2023 - Current
  • Co-founded eCommerce Me alongside Kate Muslayah to help brands navigate digital transformation, taking full ownership of the business plan, GTM strategy, value proposition, and commercial frameworks—securing marquee clients like Asahi, Lindt, and The Wine Company.
  • Built and executed the go-to-market strategy, including pricing models, contracting frameworks, and customer engagement plans—enabling rapid onboarding and strong revenue conversion.
  • Led commercial delivery across key accounts, including developing Asahi’s content governance and digital shelf roadmap, improving execution across retailer platforms.
  • Oversaw eCommerce transformation projects such as Lindt’s retail media and channel strategy uplift, and The Wine Company’s B2B platform migration—managing the full lifecycle from vendor negotiation through enablement.

Strategic Account Director, A/NZ

Imperva
01.2021 - 12.2023
  • Secured USD$10M+ in total contract value and built a USD$12M+ qualified pipeline
  • Coles Group: Delivered USD$4.3M multi-year application security transformation, reducing the threat surface by 68%. CISO Eshan Dissanayake recognised the engagement as “vision-led and foundational to our modernisation journey.”
  • Bunnings: Orchestrated a USD$2.3M WAF and DDoS uplift, increasing uptime by 23% and eliminating 90% of bot-driven fraud. David Fiorina, Head of Security, praised the engagement as “a game-changer for digital availability.”
  • NBN Co: +35% breach detection, -50% response time. Certified 15 SOC analyst. Clement Ashwal praised my creative, customer-focused execution
  • Successfully acted as AVP during AVP's annual leave, demonstrating leadership in strategic account oversight
  • FY22 Global Winner of ‘Best Application Security Deal’
  • Expanded market presence by targeting new industries through effective prospecting techniques resulting in successful acquisition of lucrative accounts.

Regional Sales Manager, APAC

Zuora
02.2020 - 01.2021
  • Developed and executed an effective territory plan, achieving 3x pipeline growth
  • Built strong relationships with strategic partners, alliances, and global counterparts
  • Implemented value-based selling strategies, positioning Zuora as the preferred choice for enterprise billing solutions
  • Key Wins: Sensis, AFL, TabCorp and HK Broadband
  • Zuora was severely impacted by COVID

Senior Enterprise Account Manager

Symantec
01.2018 - 02.2020
  • Successfully closed USD$4.7M TCV in new and upsell deals across key accounts
  • Transurban: Led a hybrid-cloud DLP rollout across 3,000+ endpoints, achieving a 42% reduction in exfiltration. CISO Luke Dywer described it as “seamless, strategic, and grounded in outcomes.”
  • Crown Resorts: Delivered a Zero Trust architecture and secured a multi-year security contract. Matt Villani, Head of Infrastructure, stated: “Jimmy’s care factor and focus on getting the right outcomes was exemplary.”
  • Kmart Group: Drove SOC enhancement and unified threat visibility across multiple BUs via a single pane of glass. Reduced threat hunting time by two days and improved TCO by 39%, providing incoming CISO Nigel Hedges his first major win. He called the pursuit “a masterclass in alignment and trust-building.
  • Enhanced revenue growth by identifying upsell opportunities and securing contract renewals with key clients.

Strategic Account Director, A/NZ

Oracle
01.2013 - 01.2018
  • NBNCo: Led a USD$15.4M digital experience transformation, achieving a 38% increase in CX satisfaction and USD$6M+ in cloud revenue.
  • ANZ Bank: Secured a USD$23.1M renewal and uplight of ANZ’s iKnow platform by repurposing support dollars into a tech fund, enabling the bank to leverage Oracle’s Fusion platform for a gamification project. Scott Collary welcomed the strategic value delivered to both operations and innovation teams.
  • Energy Australia: Delivered an analytics automation program, reducing call centre load by 22% and securing a USD$4.2M renewal and expansion.
  • Bendigo Bank: Supported a USD$2.8M cloud migration initiative with architecture planning and stakeholder alignment.
  • Awarded the 2016 Oracle President's Cup for Excellence in Account Management (APAC)
  • Led cross-functional teams to develop tailored solutions for complex client challenges, achieving successful outcomes.
  • Fostered an environment of collaboration within the team, sharing best practices around successful account management.

Education

Bachelor of Business Management & Finance -

University of Ballarat

Executive Program in Organisational Leadership & Management -

Australian Institute of Management

MEDDPICC Methodology -

MEDDICC

Command of The Message -

Force Management

Advanced Business Acumen Course -

Rogan International

Value Framework -

Miller Heiman

Strategic Selling -

TAS

FAINT -

Think Insights

Languages

French
Native or Bilingual
English
Native or Bilingual

REFERENCES AND PREVIOUS POSITIONS

Details available upon request or summary can be found atwww.linkedin.com/in/jimmymuslayah

Timeline

Co-Founder

ECommerce Me
09.2023 - Current

Strategic Account Director, A/NZ

Imperva
01.2021 - 12.2023

Regional Sales Manager, APAC

Zuora
02.2020 - 01.2021

Senior Enterprise Account Manager

Symantec
01.2018 - 02.2020

Strategic Account Director, A/NZ

Oracle
01.2013 - 01.2018

Executive Program in Organisational Leadership & Management -

Australian Institute of Management

MEDDPICC Methodology -

MEDDICC

Command of The Message -

Force Management

Advanced Business Acumen Course -

Rogan International

Value Framework -

Miller Heiman

Strategic Selling -

TAS

FAINT -

Think Insights

Bachelor of Business Management & Finance -

University of Ballarat

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JIMMY MUSLAYAH