JINGYI SUN

• Market Research: Conducted in-depth market research and analyzed client briefs to identify current issues and untapped market segments, enhancing the client's growth strategy.
• Competitor Analysis: Independently led the competitor analysis, identifying areas for client improvement and best practices. Created and delivered a comprehensive PowerPoint presentation on the findings.
• Project Management: Creating a Gantt chart to visualise work progress and ensur timely completion of project tasks.
• Result: Delivered high-quality results that received commendations from both the mentor and client. Earned a certificate of competency from the University of Melbourne for outstanding performance.

Media Operation

• Oversaw the operations of the official public account Zhizhuxia, including screening and promotion of a total of 400+ news articles regarding the pandemic and local affairs; achieved 1k+ average clicks, with the highest surpassing 5k+ clicks

Studied with senior staff to develop a deep understanding of new media posts

• Spearheaded the planning, interviewing, and content output of Chaoshan cuisine-themed events which introduced Chaoshan food culture via interviews with popular eateries, foodie user profiling, and tweeting; achieved 10k+ total reads and boosted sales of recommended restaurants by 40%

Handled administrative and data entry work for staff

• Oversaw the preparations for the company's participation in the China Journalism Award, conducting benchmark analysis on the main 60+ competitors' manuscripts (content comments, core characteristics, etc.); work quality was acknowledged by the department director

Daily Tasks

• Assisted the release and operations of brand PR information, and facilitated the data analysis of media publications

Event Management

• Led concept design, demonstration, testing, and operations of the enterprise WeChat mini program, S SPEED, involving landing page and functions page design, developer communication, online test optimization, employee engagement operations, and incentive mechanism design
• Achieved weekly online activity of 500+ employees

Departmental Projects

• Facilitated workload organization for Shenzhen branch's Q2 press conference; mainly oversaw mainstream media cooperation and on-site coordination