Jingyi Zhang
SYDNEY,NSW
Summary
A marketing student with practical experience in digital marketing, social media operations, and market research, combined with a strong interest in the integration of emerging technologies and marketing strategies. Actively exploring the application of AI tools and data analytics to support evidence-based decision-making, and enhance marketing effectiveness. Committed to continuous learning and contributing to team-oriented projects through thoughtful analysis and collaborative effort.
Overview
1
1
year of professional experience
Work History
New Media Operations and Marketing
KinghanEducation&Migration
Shanghai, China
11.2024 - 02.2025
- Managed and created content for various social media platforms (WeChat, Weibo, Xiaohongshu, TikTok), significantly improving follower engagement and brand visibility.
- Collaborated closely with cross-functional teams to design and implement digital marketing campaigns, ensuring alignment with brand messaging and business goals.
- Applied diverse marketing techniques, including SEO, content marketing, and paid advertising, to attract and convert target audiences.
- Monitored and analyzed performance metrics to optimize content strategies and campaign effectiveness.
- During my tenure, I posted several viral videos that generated high profits for the company.
Sales & Marketing Intern – New Energy Vehicles
Chery Commercial Vehicles (Anhui) Co., Ltd.
Anhui, China
11.2023 - 01.2024
- Conducted market research and analysis: Participated in market research to analyze industry trends, competitor activities, and potential opportunities to support the development of marketing strategies.
- Assisted in promotional activities: Helped plan and execute product promotional activities, including exhibition participation, promotional campaigns, and online and offline marketing initiatives to enhance brand awareness and product sales.
- Provided customer service support: Communicated with customers to understand their inquiries and needs, provided solutions, and contributed to building positive customer relationships to improve satisfaction and loyalty.
Education
Bachelor of Science - Psychology
University of South Australia
Adelaide, SA01-2021
BBA - Marketing
RMIT University
Melbourne, VIC11-2025
Skills
- Social media management
- Data analytics
- Market research
- Digital marketing
- Effective communication
- Creative problem solving
- Team collaboration
- Social media marketing
- Strategic marketing
- Marketing automation
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Office software
- Word, Powerpoint, Excel, PDF, Photoshop
Digital & Marketing Tools
- Google Analytics, HubSpot, Mailchimp, AI-assisted marketing tools, SEO / SEM
Data & Analysis
- Data analytics, Power BI, Tableau, market research, consumer behavior analysis
Communication & Collaboration
- Cross-cultural communication, team collaboration, academic writing, critical thinking
Timeline
New Media Operations and Marketing
KinghanEducation&Migration
11.2024 - 02.2025
Sales & Marketing Intern – New Energy Vehicles
Chery Commercial Vehicles (Anhui) Co., Ltd.
11.2023 - 01.2024
Bachelor of Science - Psychology
University of South Australia
BBA - Marketing
RMIT University
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