Jo Clasby
Killarney,QLD
Summary
A driven and accomplished leader with experience spanning across the media landscape, leveraging a broad range of core business competencies and highly developed leadership skills.
I pride myself on being a people focused leader who drives impact both internally and externally by being collaborative & authentic. I always put the customer at the heart of the conversation to deliver a seamless & mutually beneficial partnership.
A proven track record developing high performance sales teams & achieving significant revenue results. Outstanding client relationships and engagement, and building strong sales culture and behavioural change to help drive the best results.
Overview
28
28
years of professional experience
Work History
Director of Sales - Total Publishing
Nine Network Australia
10.2020 - Current
- Achieved National sales targets through effective territory management and relationship building with key clients.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed team of sales representatives, providing guidance, coaching and support.
- Manage internal relationships with management, Editors, Finance, commerce, P&C, Production, Data, research, Operations and Trade Marketing.
- Market facing with Clients and Agencies
Sydney Sales Director
Foxtel Media /MCN
05.2017 - 09.2020
- Leadership & day to day management of the Sydney Sales Team
- Leading the transformation of the sales function across all aspects including restructure & redeployment of roles, resources & personnel, establishment of leadership team. Creating standards for behavioural & cultural norms, Reward, recognition and retention strategies.
- Design, develop and execute sales strategies to ensure alignment with broader business objectives.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Ensure sales strategies & tactical initiatives drive significant uplift in client retention & increase revenue.
NSW Sales Director
Bauer Media
04.2012 - 05.2017
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Managed relationships with key stakeholders; Clients, Agencies, Management, Editorial, Finance, Production, Trade Marketing, Events, Research, Commerce, Operations to ensure the sales team thrives and are focused on achieving successful business outcomes.
- Develop & implement business plans, uncovering the needs & objectives of the clients in order to help deliver a more bespoke integrated partnership offering.
Group Business Manager
Nine Network Australia
07.1997 - 04.2012
- Primary responsibility was to manage & service a portfolio of accounts with significant annual billings.
- Manage, train & develop my sales team.
- Lead, drive and implement cross platform sponsorships across major tentpoles such as The Block, The Voice, Today Show, with my counterparts from ACP and ninemsn.
- Run client annual negotiations & pitches.
- Develop and implement quarterly business plans
- Forecast sales revenue
- Provide & deliver best in market service to my media agencies, buyers and clients.
Skills
- Strong leadership
- Authentic
- Team Player
- Sales training and leadership
- Revenue growth
- Sales process optimization
- Client relationship management
- Sales strategy development
- Revenue forecasting & budgeting
- Sales funnel management
- Development planning & career path progression for individuals
- Talent mapping and succession planning
- Competitive analysis
- Sales reporting
- Channel development
- Operation Efficiencies
- Managing Department P&L
Timeline
Director of Sales - Total Publishing
Nine Network Australia
10.2020 - Current
Sydney Sales Director
Foxtel Media /MCN
05.2017 - 09.2020
NSW Sales Director
Bauer Media
04.2012 - 05.2017
Group Business Manager
Nine Network Australia
07.1997 - 04.2012
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