JOANNA HERMOSA
6 Radley Road Seven Hills ,NSW
Summary
Experienced merchandise manager with over 13 years of experience in the retail industry. Proven track record of success in sourcing and purchasing products, managing inventory, and driving sales growth. Skilled in analyzing market trends and forecasting future demand. Strong leadership and management skills with a focus on building and maintaining strong relationships with suppliers, buyers, and sales staff. Passionate about delivering exceptional customer experiences and driving business results.”
Overview
13
13
years of professional experience
Work History
Merchandise Manager
AllDay Supermarket
Vista Mall Las Pinas, Metro Manila Ph
11.2020 - 10.2023
- Maintained effective communication with vendors regarding new products, marketing campaigns, discounts and promotions.
- Coach and develop Category Managers and Buyers
- Maintained effective communication with vendors regarding new products, marketing campaigns, discounts and promotions.
- Researched market trends in order to identify opportunities for growth in existing or new product categories.
- Reviewed vendor performance metrics such as on-time delivery rate and quality control measures to ensure compliance with company standards.
- Collaborated with other departments such as marketing or advertising teams to create promotional materials that would help drive sales.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Tracked sales trends and recommended adjustments to maximize departmental profitability.
- Used historical and current business data to determine key buying trends and items.
- Negotiated with vendors to obtain favorable terms, pricing, and delivery schedules.
- Created seasonal and promotional displays to maximize sales and profits.
- Developed and implemented merchandise strategies to increase sales.
- Analyzed customer preferences and buying trends to determine the optimal product mix for the store.
FMCG Merchandise Lead ( General Trade / Ecommerce)
Growsari Inc
Zeta Tower , Pasig City Ph
09.2019 - 11.2020
- Merchandising Lead
- Trading Terms Management
- Category / Assortment -Management Coordination And Collaboration with the fulfillment partners (Robinsons Supermarket)
- Manage relationships with vendors and supplier partners - growth expectations, business updates, sharing of growth opportunities.
- Co-create programs with vendors to help achieve Joint Business Plan goals.
- Contribute to the ongoing development of the supplier portal and help identify new features to build in that companies would be willing to support and invest on.
- Analyze key business drivers of growth and decline and make sure that multi-functional team understands what levels to pull to drive sustainable growth.
- Sells and packages Growsari sales and activation capabilities to companies Perform ad hoc analysis to understand short term opportunities
- Contribute to the development of the category strategy for overall Growsari / Monitoring GMV performance
- Reports to CEO / FMCG Product Head
- Work with Supply Chain Management / Finance
- Managed inventory levels by tracking stock and adjusting orders to ensure adequate merchandise availability.
- Established relationships with vendors and suppliers to secure discounts on bulk orders.
- Developed pricing promotions and markdowns to meet sales and margin targets.
- Used historical and current business data to determine key buying trends and items.
- Developed strategies for increasing store sales, including promotional campaigns and product placement.
Buyer- MicroMarket / Convenience
Philippine Vending Corporation
Pasig City, Metro Manila Ph
05.2017 - 09.2019
- Monitoring sales data and stock levels, and studying trade, manufacturers' and market information to keep informed of changing market conditions ▪ Negotiating purchase, promotion and supply arrangements with suppliers ▪ Designing and implementing pricing, marketing, promotional and display strategies
- Trading Terms Management
- Vendor Management
- Over All Categories Business Plan
- Project Management
- Other Income Management
- Supplier’s Negotiation (Cost, Quality, Quantity)
- Review and Evaluate Suppliers Performance
- Arrange depletion plans / disposal programs of overstock items
- Responsible for ordering, replenishment and inventory management of various category
- Anticipating consumer trends and determining quantity, style and quality of goods to be purchased
- Researched potential new suppliers in order to find the best value for goods and services.
- Reviews and Evaluates Sales Performance and Trends
- Report preparation/presentation
- Conduct competitive analysis and frequent store visit
- Preparing Store Planogram based on need and offtake advice
- Reports to CEO and Business Unit Head
- React to changes in demand and logistic
- Reviewed purchase orders, contracts and invoices to ensure accuracy.
- Evaluated vendor proposals based on price competitiveness, quality standards, service level agreements and reliability.
- Liaised with accounting and vendors to minimize and clear up invoice discrepancies.
- Researched sources of supply and services to maintain flexibility, high quality and competitive pricing.
- Evaluated quotations received from prospective suppliers to award purchase orders.
Senior Retail Buyer
Merkado Supermarket
BGC Taguig, Metro Manila Ph
04.2015 - 05.2016
- Category Focus Total Fresh & Frozen ( Meat /Produce /Seafood/Dairy/ Frozen/Bakery /Delicatessen / Poultry/Basic Commodities )
- Buying Activities • Negotiations • Sourcing • Market Price Monitoring • Product Presentation • New Product Presentation • Product Analyzation • Store Visit •
- Promotional Activity Coordinates with Store Operations on Receiving guidelines for special Buy Maintaining Vendors Relationship Sales Analyzation Liaising with management on long-term planning and sales promotions
- Monitored industry trends to identify new opportunities for product development and expansion of current offerings.
- Created and maintained relationships with vendors for product purchasing, negotiation, and delivery.
- Negotiated contracts with suppliers regarding price, availability, delivery requirements, return policies.
- Evaluated vendor proposals against selection criteria such as cost, quality, capabilities and sustainability initiatives.
- Collaborated with cross-functional teams including marketing, finance, operations and logistics to ensure successful execution of strategic initiatives.
- Implemented processes to streamline ordering procedures resulting in improved efficiency and cost savings.
- Maintained accurate records related to purchase orders, invoices, returns, exchanges, shipments, receipts.
- Lead weekly meetings with vendors and suppliers regarding upcoming promotions or events.
Buyer
SM Hypermarket (SM Food Retail Group)
SM Corporate Offices Pasay, Metro Manila PH
07.2010 - 11.2014
- Reviewed purchase orders, contracts and invoices to ensure accuracy.
- Maintained complete documentation and records of all purchasing function
- Met with suppliers to asses changes and determine proper courses of action
- Determined lowest possible cost, factoring in quality and reliability and negotiated favorable contracts
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit
- Generates reports detailing sales trends and store performances
- Reviewed proposals, qualified vendors and recommended optimal suppliers
- Developed and improved account relationships
- Forecasted purchasing trends and improved merchandising strategies
- Coordinates with marketing re Promotional Activities / Promo Implementation Buying Activities : Supplier’s Negotiations , Product Sourcing , Market Price Monitoring ,Product Presentation , New Product Presentation
Education
Bachelor of Science - Commerce Major in Management
Santa Cruz Institute
Sts Cruz 04.2010
Some College (No Degree) - Category Management Workshop
NielsinIQ
Marco Polo Hotel Pasig City PhSkills
- Supplier Relationship Management
- Negotiations
- Coaching and Mentoring
- Staff Supervision
- Product Management
- Product Development
- Inventory Management
- Merchandise Selection
- Project Management
- Attention to Detail
- Strategic Planning
- Logistics Coordination
- Forecasting
- Identifying Sales Trends
- Distribution Experience
- Vendor Sourcing
- Retail Display Setup
- Inventory Control
- Promotional Planning
- Product Marketing
- Product Pricing
- Shipment Processing
- Cost Assessments
- Pricing Structures
Timeline
Merchandise Manager
AllDay Supermarket
11.2020 - 10.2023
FMCG Merchandise Lead ( General Trade / Ecommerce)
Growsari Inc
09.2019 - 11.2020
Buyer- MicroMarket / Convenience
Philippine Vending Corporation
05.2017 - 09.2019
Senior Retail Buyer
Merkado Supermarket
04.2015 - 05.2016
Buyer
SM Hypermarket (SM Food Retail Group)
07.2010 - 11.2014
Bachelor of Science - Commerce Major in Management
Santa Cruz Institute
Some College (No Degree) - Category Management Workshop
NielsinIQ
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