Joanna Lane
Tamworth,NSW
Summary
Results Driven sales professional. Cultivating strong customer relationship's, delivering shared results.
Overview
27
27
years of professional experience
Work History
Trade Marketing Representative
BATA Australia
09.2010 - Current
- Contribute to State Volume, Share, and profit targets through utilisation of all relevant resources, market levers and ROI Principles
- Take ownership of individual performance & actively participate in a high performance team culture to hit and exceed team targets
- Develop long-term commercial relationships with key customers, and leverage these relationships for the commercial benefits of BATA and the retailer
- Utilise data driven insights to develop, implement and evaluate initiative to provide tangible competitive advantages in an ever evolving marketplace
- Implementation of product pricing strategies and trade marketing investments to support growth.
- Analyzed data to uncover insights and identify key opportunities to implement strategic plays
Marketing Coordinator
GWA Australia
03.2005 - 09.2010
- Develop, coordinate an production of local sales and marketing point of sale including Newletters, product Launch packs and display program materials
- Coordinate and develops state advertising, promotional schedules and editorial placements
- Negotiates with local suppliers for the provision of Point of Sale materials for state requirements
- Event Management - Trade show exhibited, Sponsorship events, Products launches, Trade events, Trade Marketing Events internal and external
- Sales and Marketing Presentation development
- management ,Sales Analysis and Summary of HIA and BIS reports
- Assist in the development of merchants promotional plans ensuring brand equity is maintained and maximum ROI is achieved
- Conduct relevant market research on a periodical basis such as Shopper Research, Pricing Surveys and Display Audits
- Coordinate all requests for marketing support from industry associations such as HIA, Master Plumbers and Master Builders, ensuring maximum exposure and brand equity is achieved.
- Sponsorship Management
- Maintains up to date library of artworks, images and maintain marketing literature, competitor files and sample files
- Artwork Copy Development for Trade Marketing Flyer and brochures, Engineering Documents and distribution
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
Front Office Operations Manager
Christie Corporate
03.2004 - 08.2005
- Corporate Office Space Rental Management
- Virtual Office Space Management
- Commercial Property Management
- Office Set up - Computers, Phone Services, Data connections
- Reconciled end-of-day reports to determine accurate billing and payment processing.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Employee Supervision in the day to day role
- New employees Induction and Training
- Delivered performance reviews, recommending additional training or advancements.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Restaurant Waiter - Gap Year Travel Experience
Smollenky's London
04.2002 - 04.2003
- Menu Knowledge and high expectation of recall
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Answered customers' questions, recommended items, and recorded order information.
- Cultivated warm relationships with regular customers.
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Met with chef to review daily specials and menu changes.
- Followed health and safety regulations relevant to hospitality industry to minimize accidents, incidents and liability to restaurant.
- Trained new waitstaff on proper food handling, customer service and safety procedures.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Provided recommendations on menu items and upsold food and drinks to increase sales.
Restaurant Manager
Stamford Hotel
03.1997 - 03.2002
- Carefully interviewed, selected, trained, and supervised staff.
- Led and directed team members on effective methods, operations, and procedures.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
- Reconciled cash and credit card transactions to maintain accurate records.
- Developed, implemented, and managed business plans to promote profitable food and beverage sales.
- Assisted in development and implementation of new menus to offer variety and options to customers.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Developed unique events and special promotions to drive sales.
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
- Coordinated with catering staff to deliver food services for special events and functions.
Education
Graduate Diploma - Marketing And Business Management
TAFE NSW
Ryde, NSW06.2007
Graduate Diploma - Public Relations
TAFE NSW
Ryde, NSW06.2006
Graduate Diploma - Hospitality And Business Management
TAFE NSW
Ryde, NSW06.1999
High School Diploma -
Mt St Benedicts
Pennant Hills, NSW12.1996
Skills
- Customer relationship Management (Internal and External)
- Experience in an FMCG Industry
- Commercial Acumen
- Trade show Management
- Inventory / Budget Management
- Problem Solving
- Competitor monitoring
- Marketing analytics
- Adaptability
- Campaign Management
- Team Collaboration
- Corporate Communications and Media
Timeline
Trade Marketing Representative
BATA Australia
09.2010 - Current
Marketing Coordinator
GWA Australia
03.2005 - 09.2010
Front Office Operations Manager
Christie Corporate
03.2004 - 08.2005
Restaurant Waiter - Gap Year Travel Experience
Smollenky's London
04.2002 - 04.2003
Restaurant Manager
Stamford Hotel
03.1997 - 03.2002
Graduate Diploma - Marketing And Business Management
TAFE NSW
Graduate Diploma - Public Relations
TAFE NSW
Graduate Diploma - Hospitality And Business Management
TAFE NSW
High School Diploma -
Mt St Benedicts
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