Joanne Mckenzie
Glen Huntly
Summary
Uniquely placed writer, researcher and strategist with an outside the box method of getting results. An experienced as an in-office worker as well as a remote worker - located in Cairns, Melbourne and Perth at various times. This sounds strange, and it is, but it works.
Overview
7
7
years of professional experience
Work History
Journalist Researcher
Barrett Brown
01.2018 - Current
- Managed approximately 5 research projects simultaneously, ensuring timely completion within budget constraints.
- Article reviewing with journalist on complex legal matters
- Collaborated with interdisciplinary teams to conduct comprehensive studies and generate valuable insights.
- Streamlined data collection processes for increased efficiency and accuracy in research findings.
- Developed innovative research methodologies, contributing to mu
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
Customer Success Manager
Newpath Web
08.2023 - 12.2023
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Streamlined customer onboarding process for accelerated product adoption and increased retention rates.
- Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
- Developed comprehensive training materials that facilitated faster customer proficiency with the product.
- Coordinated with onshore and offshore SEO teams to communicate customer requirements, problem solve and design SEO campaigns.
Marketing and Communications Coordinator
Neurofeedback Cairns
04.2022 - 03.2023
- Answered general marketing department inquiries by email, phone and mail.
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
Digital Copywriter
Brain Training Australia
01.2020 - 01.2022
- Proved successful working within tight deadlines and fast-paced atmosphere - up to 7 projects at any given time.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Wrote social media outreach posts on both informational and promotional topics.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
- Incorporated SEO keywords into copy to increase search result rankings.
Digital Marketing Coordinator
Doghouse
02.2019 - 02.2020
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
Creative Copywriter
Transformational Wellness
03.2017 - 02.2019
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Wrote social media outreach posts on both informational and promotional topics.
- Created brand-value messaging for marketing media, contributing to increases in revenues and market share.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Liaised with content partners to develop short and long-term media outreach strategies.
Education
Bachelor of Arts - Professional Communication
Southern Institute of Technology
New Zealand11.2023
Associate of Arts - Copywriting
Blackfords
United Kingdom03.2018
Associate of Arts - Technical Communication And Public Relations
Open Polytechnic
New Zealand02.2012
Associate of Arts - Media Studies
Massey University
New Zealand11.2004
Skills
- Public Relations Campaigns
- Corporate Communications
- Content Development
- Consistent Brand Messaging
- Social Media Content
- Concept Development
Timeline
Customer Success Manager
Newpath Web
08.2023 - 12.2023
Marketing and Communications Coordinator
Neurofeedback Cairns
04.2022 - 03.2023
Digital Copywriter
Brain Training Australia
01.2020 - 01.2022
Digital Marketing Coordinator
Doghouse
02.2019 - 02.2020
Journalist Researcher
Barrett Brown
01.2018 - Current
Creative Copywriter
Transformational Wellness
03.2017 - 02.2019
Bachelor of Arts - Professional Communication
Southern Institute of Technology
Associate of Arts - Copywriting
Blackfords
Associate of Arts - Technical Communication And Public Relations
Open Polytechnic
Associate of Arts - Media Studies
Massey University
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