Summary
Overview
Work History
Skills
Additional Information
Timeline
Generic

Joanne McSweeney

Hodgson Vale,QLD

Summary

Accomplished Executive Assistant and Business Development Manager at Homestyle Bakeries Pty Ltd, adept in office management and strategic planning. Leveraged strong problem-solving skills and meticulous attention to detail to streamline operations, enhance team coordination, and drive company growth. Achieved consistent revenue increases by implementing innovative strategies and fostering key relationships.

Driven and resourceful administrative professional with [Number]+ years of experience assisting with work of high-achieving executives. Track record supporting professional needs with well-organized precision. Successfully manages high-volume workloads in rapidly changing environments.

Dedicated [Job Title] with excellent experience in industry. Maintains professional appearance and demeanor and expertly completes assigned tasks with focus on quality. Dependable and quick-learning team player with effective communication and organization skills.

Overview

36
36
years of professional experience

Work History

Executive Assistant to the Directors /Business Development Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current
  • Handled confidential and sensitive information with discretion and tact.
  • Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
  • Managed executive calendars, scheduling meetings and appointments.
  • Served as a liaison between departments to facilitate effective communication throughout the company.
  • Streamline executive communication managing emails, phone calls, and scheduling appointments.
  • Answered high volume of phone calls and email inquiries.
  • Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
  • Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties.
  • Screened calls and emails and responded accordingly to support executive correspondence.
  • Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
  • Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
  • Organized and coordinated conferences and monthly meetings.
  • Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
  • Wrote reports, executive summaries and newsletters.
  • Assist with smooth daily business operations through supporting progress and implementation of key projects while maintaining strong communications with executives, management and staff; troubleshooting issues when necessary.
  • Assisted in the development of company policies and procedures, contributing to a more organized work environment.
  • Participate as an integral member of the Executive Team to drive the improvement of efficiencies across the entire business.
  • Contributed to budget management by monitoring expenses and providing detailed expenditure reports regularly.
  • Aided in the recruitment process by screening resumes, scheduling interviews, and assisting with candidate selection.
  • Collaborated on special projects to improve overall business operations within the organization efficiently.
  • Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth.
  • Proactively identified areas requiring attention or improvement, aligning priorities effectively in line with direction and goals of the business.
  • Used advanced software to prepare documents, reports, and presentations.
  • At times facilitate training and onboarding for incoming staff.
  • Address spreadsheets and databases to track, analyze, and report on performance and sales data.
  • Supported business and hospitality needs of corporate partners and staff during meetings and company events.
  • Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for the company.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Coordinated events and worked on ad hoc projects.
  • Upheld strict timetables by maintaining accurate, balanced calendars.
  • Screened personal and business calls and directed to appropriate party.
  • Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.

Marketing Manager / Sales Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current
  • Managed a team resulting in increased productivity and project success rates.
  • Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Established a consistent brand identity across all channels, including print, digital, and social media platforms.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
  • Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
  • Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
  • Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
  • Analyzed market trends to identify new opportunities for business growth and expansion.
  • Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
  • Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Mentored junior staff members on best practices for marketing strategy development and execution.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Optimized website content for search engine visibility, driving an increase in organic traffic growth.
  • Established and managed marketing plan for the business to drive market share and sales growth..
  • Directed sales support staff in administrative tasks to help sales team close deals.
  • Implemented data-driven tactics for more accurate forecasting and improved overall decisionmaking.
  • Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Launched innovative products with strategic marketing plans that generated significant buzz within target markets.
  • Negotiated contracts skillfully, achieving favourable terms that contributed to bottom-line results.
  • Utilised performance metrics, tracking progress towards goals and making adjustments as necessary.
  • Managed cross-functional teams to execute successful product launches and marketing initiatives.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Collaborated with internal departments to develop and deliver cohesive messaging across multiple platforms.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Revitalized underperforming products with rebranding efforts that resonated with customers'' desires.
  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Implemented systems and procedures to increase sales.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Achieved established KPI for company, team and individual performance through teamwork and focus on customers.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Area Sales Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Formulated tactics and strategies to target new potential customers within prioritized markets.
  • Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Introduced new products to meet customer demand and increase profits.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Built relationships with customers and community to establish long-term business growth.
  • Implemented systems and procedures to increase sales.
  • Managed accounts to retain existing relationships and grow share of business.
  • Drove sales by developing high dollar sales contracts.

Retail Manager

David Jones Pty Ltd
01.1989 - 01.1993
  • Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
  • Enhanced store appearance by maintaining cleanliness standards and visually appealing displays that showcased products effectively.
  • Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.

Skills

  • Executive Support
  • Administrative Support
  • Office Management
  • Strong Problem Solver
  • Schedule & calendar planning
  • Meticulous attention to detail
  • Information confidentiality
  • Customer Service-Oriented
  • Scheduling
  • Interpersonal Communication
  • Calendar Management
  • Professional and mature
  • Meeting planning
  • Excel spreadsheets
  • Document Preparation
  • Proofreading
  • Project Planning
  • Resourceful
  • Report Writing
  • Business Writing
  • Mail handling
  • Extensive vocabulary
  • Policy Enforcement
  • Report Development
  • Time Management
  • Reliable and Responsible
  • Executive Schedule Management
  • Problem-Solving
  • Critical Thinking
  • Analytical Thinking
  • Team Coordination
  • Decision-Making
  • Meeting Agenda Preparation
  • Correspondence and Memo drafting

Additional Information

Interest / Hobbies


- Family

- Contributing to meaningful organisations through personal contribution of time and support

Timeline

Executive Assistant to the Directors /Business Development Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current

Marketing Manager / Sales Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current

Area Sales Manager

Homestyle Bakeries Pty Ltd
10.1993 - Current

Retail Manager

David Jones Pty Ltd
01.1989 - 01.1993

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Joanne McSweeney