Jodi Fraser
Queenscliff,Australia
Summary
A results-oriented media leader with 21+ years of experience driving significant revenue growth and building high-performing teams within agencies. Proven ability to develop and execute strategic sales plans, cultivate strong client relationships, and lead teams of up to 60 people to consistently exceed targets. Deep expertise in digital advertising, programme buying, video content, and traditional media channels. Passionate about media effectiveness and cross-functional collaboration to achieve business goals.
Overview
10
10
years of professional experience
Work History
Consultant
Freelance - EM, GLG, Visa SQ/ Coleman
03.2023 - Current
- Delivered media insights and strategies that directly fuelled client revenue growth
- Collaborated with brand teams to align media strategies with broader marketing objectives
- Provided campaign evaluation frameworks to measure performance and optimise results
General Manager AGYLE
Dentsu
06.2022 - 01.2023
- Developed the system, launch, and implementation strategy for AGYLE, Dentsu's principal trading department
- Created all collateral for presenting and selling to agencies and clients
- Secured 10 new clients and generated $700K in inventory sales in just three months
- Managed cross-functional teams, working closely with marketing and brand stakeholders to integrate media solutions
Head of APX & Head of Publicis Screen
Publicis Groupe – PMX
04.2015 - 06.2022
- Launched APX, growing billings to $180M and expanding Publicis Screen's video spend to $60M
- Led media strategy, planning, and execution across multiple platforms, including digital, social, video, and programme buying
- Developed and implemented campaign measurement frameworks to assess media effectiveness
- Managed teams of up to 13 people, fostering a collaborative and high-performing environment
- Worked with internal brand teams and external agency partners to deliver integrated media solutions
Previous Roles
- Consistently exceeded sales targets within an agency structure
- Led cross-functional teams, working closely with internal marketing and brand teams
- Spearheaded successful media campaigns that delivered strong business results across various sectors
Education
Bachelor of Science -
University of Sydney
01.2001
Skills
- Leadership & Team Management
- Strategic Planning & Revenue Growth
- Client Relationship Management & Negotiation
- Digital & Social Advertising
- Video Content & Convergence
- Media Buying & Budget Management
- Campaign Evaluation & Performance Metrics
- Cross-Functional Collaboration
- Change Leadership & Transformation
Professional Memberships
- MFA Award Judge, 2012-2015
- MFA 5+ Mentor
- IAB Video Council Board Member
Timeline
Consultant
Freelance - EM, GLG, Visa SQ/ Coleman
03.2023 - Current
General Manager AGYLE
Dentsu
06.2022 - 01.2023
Head of APX & Head of Publicis Screen
Publicis Groupe – PMX
04.2015 - 06.2022
Previous Roles
Bachelor of Science -
University of Sydney
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