Jodie Dale

Employed to develop, implement and continually improve the direct-to-customer marketing program for the Greater Bank brand within Newcastle Greater Mutual (NGM) Group, with the express purpose of increasing products and services per customer and extending customer tenure.

Key responsibilities:

• Implemented strategic and operational Customer Value Management (CVM) communication plans.
• Utilised research and analysis to continually improve campaign outcomes.
• Developed and managed CVM program by optimising personalised communications.
• Developed and implemented strategies to increase uptake of email communications.
• Coordinated customer value creative and content development using approved brand guidelines and available compliance/legal frameworks.

Responsible to drive the delivery of critical business outcomes in the customer communications function of Greater Bank in line with strategic objectives. This included continually developing the customer lifecycle management program and ensuring the effective execution of all direct marketing campaigns to customers to optimise business outcomes.

Key responsibilities:

• Develop and manage customer communications program by optimising personalised communications with prospects and customers.
• Planning, designing and implementing campaigns on time and on budget.
• Including development of offers, providing creative and copywriting direction to creative team, building campaigns within the Publisher Online portal and liaising with provider for the mail send.
• Creation and co-ordination of content for monthly eNewsletter broadcasts to customer base. This included the personalisation and segmentation of the database and building of the communication.
• Building and maintaining relationships with Key Stakeholders within Greater Bank teams and with partners ie; Allianz Insurance.
• Utilise research and analysis to continually improve campaign outcomes.

An all rounder B2B marketing role that required me to draw on all of my marketing skills. During this time I managed the company rebranding project for Diamond IT, on-boarding of the Hubspot CRM system and a website redesign using Word Press. This role further developed my copywriting, online marketing and event management skills also.

Key responsibilities:

• Marketing campaign management including creation of all campaign collateral along with implementation of the campaign throughout all channels ie; email, social, webinars, events, etc
• Database management which involved utilising CRM to coordinate email marketing, segmentation, content and list management for campaign execution
• Monthly eNewsletter ie creation of Diamond eNews, including writing content for newsletter and blog and maintaining subscriber lists
• Social media management (Facebook, Twitter and LinkedIn) including creation of content and management/reporting of results
• Website administration including development of content and monitoring of website traffic
• Communication management, responsible for all internal and external communications including copy writing and proofing
• Public and media relations, assisting in creation of press releases, articles and advertising when required and managing sponsorships and charity commitments
• Collateral design and implementation across company including car signage, email and direct mail campaigns and advertising, website, sales brochures and proposals
• Budgeting and forecasting

This role was dedicated to managing all catalogue campaigns sent to members and all strategic business decisions for these catalogue campaigns and the overall marketing campaign mix.

Key responsibilities:

• Strategic planning, implementation and evaluation of catalogue campaigns
• Planning and implementing all catalogue mailing campaigns on time and on budget
• This included development of product offers, providing creative and copywriting direction, liaisoning with provider for the mail send and stock management
• Constantly review catalogue creative costs, to ultimately increase business profit margins, on all creative material
• Development of the online catalogue sales channel
• Assistance with strategic planning to identify key issues and opportunities for short and long term business growth
• Project management of new business initiatives.

This role was dedicated to organising and implementing all email campaigns for both existing members and potential members (leads)It required a strong focus on targeting offers to specific member segments to achieve the most successful results.

Key responsibilities:

• Development of targeted product offers, providing creative and copywriting direction, liaisoning with provider for the email send and stock management
• Enhancing campaign performance by developing and implementing targeted marketing strategies.
• Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
• Organising marketing collateral and key selling points for these offers and briefing them to the customer service team for all incoming member enquiries
• Reporting and analysis of all sales results on a weekly basis

In this role I was responsible for providing targeted product offers, marketing messaging and targeted calling lists for a dedicated outbound member sales team.

Key responsibilities:

• Developing all product wine offers at specified business KPI’s.
• Organising marketing collateral and key selling points for these wine offers and briefing them to the outbound sales team.
• Determining and providing targeted member selling lists for the team to contact.
• Ensuring the communication of the brand through all sales conversations.
• Stock management of all product offers.
• Reporting and analysis of all sales results on a weekly basis.
• Assisting in sales training for all sales agents inclusive of off-site planning days.

My first role at Wine Selectors involved planning and implementing all direct mail offers to the existing membership base. These offers included catalogue mailings, direct mail campaigns, magazine inserts and advertising. It also involved the development and management of several corporate wine clubs.

Key responsibilities:

• Planning and implementing all catalogue mailing campaigns on time and on budget.
• Assisted in the development of and implemented new wine clubs for Orange Mobile, NAB and Diners Club customers.
• Assisted in the development of brand personality and communication of this through packaging, creative and all sales conversations.
• Financial and stock management of all catalogue campaigns.
  

An all rounder administration position that initially involved the organisation and the implementation of new processes for the day to day running of the office, winery and cellar door area. Over my time my role then became highly customer service focussed with a focus on managing and growing our membership base through targeted direct marketing campaigns.

Key Responsibilities:

• Management and improvement of the membership database.
• All member wine sale enquiries (face to face, online and phone) which included liaising with members on a daily basis.
• Production of all marketing and advertising material inclusive of printed material, packaging, labels, member mailings, website updates, advertising and sales merchandise for cellar door sales.
• Distribution and logistics of all wine deliveries for members in Australia and overseas.
• Development and implementation of OH&S policies and procedures throughout the office, winery and vineyard.
• Cellar door sales and customer service.
• Office administration including accounts payable.
• Hiring of vineyard and winery workers throughout vintage time.

Employed to manage various client accounts inclusive of creative and marketing input, briefing the creative team for design, liaising with the client for approvals, management of print production and distribution.

My second time in this role and I had the opportunity to continue to grow and strengthen my account management skills as well as working with clients including the Northern Territory Tourist Commission, The Travel Corporation (Insight and Contiki) and Tourism NSW.

Virgin One Account is a UK lending institution and my role was to assist loan managers in the completion of home loans for customers. I was responsible for liaising with customers, solicitors, etc to obtain the necessary information to finalise the loan.

This position gave me valuable experience in putting my marketing education into practice in a fast paced Sydney marketing agency. In my role as Account Coordinator I assisted management on worldwide brochure production projects, media scheduling, print production and strategic solutions for clients.

Administration based role for small direct marketing agency in Sydney. The majority of my role was dedicated to the agency’s administration, PA duties for Managing Director and liaising with clients on a daily basis. I also assisted in management of direct marketing campaigns in areas of print production and database marketing.