Summary
Overview
Work History
Education
Skills
Websites
Certification
Myers Briggs
Clifton Strengths
Timeline
Generic
Jodie Dickason

Jodie Dickason

Bulimba,QLD

Summary

Over the past 15 years the expertise I have acquired across Pharmaceutical, FMCG, complementary medicines, the pet industry, and non-profit companies is comprehensive and multifaceted.


During my career, I have gained significant experience in various roles with global and national companies. A highly competent and resilient leader individual, I flourish in a business where positively challenging the status quo is accepted, increasing productivity through process improvement is the norm and cross-functional team collaboration thrives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Category and Space Analyst

Bega Group
01.2023 - Current
  • Work closely with the Category team, Sales and key external stakeholders to advise on space & range related decisions
  • Deliver all store planograms in line with merchandising principles using Blue Yonder (formerly JDA)
  • Ensure all relevant market, space and customer insights are used to inform space decisions
  • Measure and deliver improved Return on Space (ROS) on store planograms by optimising space effectively.

Sales Leader

Bega Dairy & Drinks
02.2022 - 12.2022
  • Managed and coached 6 phone-based territory managers to reach their KPI's.
  • Drive distribution of Bega Dairy & Drinks products throughout designated territory customers.
  • Achieved volume growth & sales targets for FY 21/22.
  • Supported the execution of the regional-based marketplace plan with initiatives that supported the achievement of the channel, brand, category & customer plans.

Employment Co-odinator

Myhorizon
11.2020 - 01.2022

Assist sourcing meaningful employment for those living with a disability that they thrive in whilst developing further job placements with existing and new employers. Meet with participants to regularly review and update Job Plans
to reflect the individualised goals and activities. Regularly meet with employers to review the employees' performance

Retail Manager - Employment

Multicap Limited
07.2019 - 06.2020

Accountable for employing Job Coaches and supported employees (ie people with a disability) within their NDIS funding, discussing other opportunities of the organisation that would also assist their personal growth and goals.

Achievements:

  • Initiated micro-business to ensure 100% retention of supported employees during the COVID-19 pandemic.
  • Collaborated with Job Coaches and developed a product range to offer customers whilst out of stocks experienced on shelves within supermarkets during COVID-19.
  • Launched on-site lunch delivery to employees to allow quick service whilst under COVID-19 Government changes.
  • Develop and execute a Customer Satisfaction Survey to recognise and action opportunities to improve and prepare our staff (customers) for open employment.
  • Increased Café sales by improving food offerings (from Customer Satisfaction Survey feedback) which resulted in +22% sales growth Jul-Dec 2019.
  • Increased customer uptake on other services within the business by compiling a welcome pack for new customers and communicating exciting programs on offer to existing employees.

Small Business Owner

The Iron Maiden
11.2014 - 07.2019

Created a successful home-based business assisting local professionals achieve work-life balance whilst managing my young son.

  • Developed and grew business year on year to full capacity through client referrals and local business networks.

Trade Marketing Coordinator

Masterpet Corporation
10.2013 - 10.2014
  • Develop and deliver key promotional activity in line with brand and business strategy.
  • Create promotional layouts to maximise turnover, profitability and drive sales.
  • Measure, track, present and provide recommendations for promotional activity to key stakeholders.
  • Produce and manage the company's trade communication.
    Proactively work with internal and external stakeholders to manage areas of margin and forecasting when initiating promotional activity.

Achievements:

  • Identified and implemented a communication strategy to bridge the gap between sales, marketing and account teams resulting in well informed and engaged employees throughout the business.
  • Developed clearance catalogue to grant further negotiations by sales and account teams which led to increased sales, share of shelf and less inventory within the warehouse.

Regional Sales Manager

Masterpet Corporation
09.2010 - 09.2012
  • Directed sales and business development functions, including new product introduction, key account management, customer relationship development and contract negotiations.
  • Established, developed and managed strategic business partnerships with key accounts dealing with purchasing existing and new product introductions.
  • Effectively led, coach and develop a high performing sales team.
  • Grow revenue over $500k per year and achieve sales growth of 10% through new business and implementing growth strategies.
  • Develop trade deals and promotions to increase sales and distribution;
  • Develop and implement sales and distribution reports to identify product gaps whilst analysing strengths and weaknesses of each category;
  • Analyse and execute territory re-alignment structure based on sales and opportunity;
  • Design and implement effective plan-o-grams in line with brand strategy to maximise shelf presence, profitability and drive sales;
  • Establish Trading Term Agreements and promotional strategies to maximise growth with Key Accounts, and conduct Category/Business reviews and present recommendations.


Achievements:


  • Successfully achieved double digit growth by +12% and remain within margin guidelines.
  • Awarded Region of the Year in 2011.
    Develop distribution reports to assist the sales team identify and close distribution gaps within core categories in line with brand strategy.
  • Awarded People's Choice Award in 2011 based on employee feedback.
  • Developed and promoted 3 direct reports into various roles within the business.
  • Through strategic promotions and new product acceptance delivered +17% growth in key accounts.
    Reason for leaving - 12 months maternity leave.

Trade Co-ordination Manager

sanofi-aventis
02.2008 - 06.2009
  • Analyse distribution gaps of new products, report outcomes and provide recommendations to National Sales Team, Marketing/Brand Managers & National Account Managers - weekly;
  • Analyse and present ongoing 13, 26 & 52 week post launch reviews for the distribution of new products;
  • Present launch learning's and recommendations to change tactics were necessary to Marketing, Sales, Commercialisation and Executive teams;
  • Compile and present plan-o-gram rationale to National and State Accounts for implementation;
  • Analyse ROI of category specific plan-o-grams and present results to Sales and Marketing teams.

Achievements:

  • Created comprehensive distribution reports for the National Sales team which increased sales by decreasing product gaps. In conjunction with IT, created a visual snapshot of distribution via internal software program for key stakeholders including Sales, Marketing and Management teams.
  • Developed 1-5 Bay category specific plan-o-grams including power bay's in a major pharmacy banner which were accepted and rolled out to 60 stores nationally.
  • Developed 8, 10 & 11 bay plan-o-grams which were accepted into a key account representing 25% of Queensland's turnover.
  • Collaborated with the Senior Brand Manager and Queensland State Manager to introduce an additional brand rolled out in all stores resulting in increased revenue of $600k per annum.
  • In partnership with sales and merchandising personnel, developed, managed and implemented a shelving system resulting in an uplift of sales by 28%

Education

Diploma of Marketing Management - Marketing Management

St George College
Sydney

Skills

  • Customer Engagement
  • Attention to Detail
  • Analytical Skills
  • Problem Solving
  • Organisation & Planning
  • Adaptability
  • Collaboration

Certification

Lean Six Sigma Green Belt Certification

Myers Briggs

ENTJ

Clifton Strengths

  • Restorative
  • Input
  • Analytical
  • Responsibility
  • Woo

Timeline

Category and Space Analyst

Bega Group
01.2023 - Current

Sales Leader

Bega Dairy & Drinks
02.2022 - 12.2022

Employment Co-odinator

Myhorizon
11.2020 - 01.2022

Retail Manager - Employment

Multicap Limited
07.2019 - 06.2020

Small Business Owner

The Iron Maiden
11.2014 - 07.2019

Trade Marketing Coordinator

Masterpet Corporation
10.2013 - 10.2014

Regional Sales Manager

Masterpet Corporation
09.2010 - 09.2012

Trade Co-ordination Manager

sanofi-aventis
02.2008 - 06.2009

Diploma of Marketing Management - Marketing Management

St George College
Jodie Dickason