Hi, I’m
Jodie Palmer
Adelaide,SA
Summary
I am a highly experienced media professional, working the last 22 years in leading roles in media and full-service agencies in Adelaide.
Overview
19
years of professional experience
Work History
Kwpx Agency
Media Director
03.2021 - Current
Job overview
- Lead and develop an integrated media team across a diverse portfolio of clients
- Responsible for commercial deliverables and commercial success within client portfolio
- Ultimately responsible for all media strategy, planning and implementation within the client portfolio
- Staying abreast of all media and marketing trends within categories and applying where applicable to media strategy and planning
- Working closely with clients to ensure all media recommendations are designed to hit the goals of their organisations
Self Employed
Consultant, Media Communications
07.2020 - 03.2021
Job overview
- Partnering with SME's and creative agencies on media strategy and planning
- RFP consultation & development
Reprise Digital
Client Director
05.2019 - 07.2020
Job overview
- Lead the Adelaide team locally facilitating the contracts of all clients within t
- he Adelaide market
- The key responsibility being to ensure the delivery of KPIs of Reprise's contract with the South Australian Government under the Master Media Scheme
- Ensuring clients were receiving best-practice media solutions and achieving client campaign objectives
- Leading a team of five in their professional development
- Responsible for business growth and development locally including leading business pitches.
Starcom Worldwide
Senior Client Strategist
08.2015 - 05.2019
Job overview
- Providing the Strategic function on all campaigns in the Adelaide market performing in a national team of Strategists and responsible for the crafting of all campaign strategies and planning
- Co-running the Adelaide office, and managing the Perth office remotely for 12 months, I was ultimately responsible for all media strategy across both markets as well as business development and client retention
MEC (Wavemaker)
Senior Planner / Strategist
05.2010 - 07.2015
Job overview
- During my time at Wavemaker I worked in the SA Government team leading accounts under the Master Media Scheme such as SA Tourism, CFS, HomeStart, Renewal SA, SA Lotteries, SAFECOM, University of Adelaide and TAFE SA
- I worked on most accounts under the MMS during my time there
- In conjunction with the Managing Director, I facilitated the rate negotiations each year during my tenure as well as preparing and presenting the strategy for the MMS SA Government pitch (incumbent).
Iceberg Media / Charterhouse Advertising
Media Manager / Client Services Manager
08.2008 - 04.2010
Job overview
- I commenced my tenure for this full-service agency working in Account Service, managing clients and the creative process across all formats with a focus on Digital and Television
- I was then promoted to run the media department in the role of Media Manager
- During this time, I was responsible for all media planning and buying and leading a small team of three in both Adelaide and Melbourne; delivering full-service outcomes by partnering with other departments within the agency.
HWR Media
Media Manager
05.2005 - 06.2007
Job overview
- Managing the media department in this media representation agency, I was responsible for client and agency management on behalf of publishers outside of market (West Australian, SA Country Newspapers, Fairfax Community Newspapers, News Limited Daily Regional Newspapers and the Financial Review, over 100 regional newspapers) including facilitating contracts such as the SA Government contract with SA Country Newspapers.
Education
Adschool AustraliaSydney, NSW
Course, Experience Strategy And Design from Customer Experience Design
09.2021
Harvard University (via the Hummingbirds)
Professional Coach Training
03.2020
AFA Adschool, Adelaide
Media Planning and Buying, Account Management and Copywriting
08.2005
Bachelor of Arts (Communication Studies), University of South Australia, Adelaide
Double major: Media and Marketing
11.2000
Skills
- Creative Mindset
- Media presentations
- Media activity planning
- Strategic Planning and Development
- Social Media Strategy
- Advertising Management
References
available upon request
Timeline
Media Director
Kwpx Agency
03.2021 - Current
Consultant, Media Communications
Self Employed
07.2020 - 03.2021
Client Director
Reprise Digital
05.2019 - 07.2020
Senior Client Strategist
Starcom Worldwide
08.2015 - 05.2019
Senior Planner / Strategist
MEC (Wavemaker)
05.2010 - 07.2015
Media Manager / Client Services Manager
Iceberg Media / Charterhouse Advertising
08.2008 - 04.2010
Media Manager
HWR Media
05.2005 - 06.2007
Adschool Australia
Course, Experience Strategy And Design from Customer Experience Design
Harvard University (via the Hummingbirds)
Professional Coach Training
AFA Adschool, Adelaide
Media Planning and Buying, Account Management and Copywriting
Bachelor of Arts (Communication Studies), University of South Australia, Adelaide
Double major: Media and Marketing
Similar Profiles
Sophie RossSophie Ross
Account Manager at Kwpx AgencyAccount Manager at Kwpx Agency
SARA LAMOTHESARA LAMOTHE
Home health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies AgencyHome health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies Agency
MARJOREE D DE CASTROMARJOREE D DE CASTRO
HOME CARE CAREGIVER at LifeSavers Home Health, ONE HEART REFERRAL AGENCY, ARCHANGEL REFERRAL AGENCYHOME CARE CAREGIVER at LifeSavers Home Health, ONE HEART REFERRAL AGENCY, ARCHANGEL REFERRAL AGENCY
SANDEEP SAHNISANDEEP SAHNI
Truck Driver at ADELAIDE TRUCK & VANSTruck Driver at ADELAIDE TRUCK & VANS
Lauren HortinLauren Hortin
Shift Manager at McDonald'sShift Manager at McDonald's