Summary
Overview
Work History
Skills
Timeline
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Jodie Richards

Beaconsfield,NSW

Summary

Innovative and results-driven Visual Merchandising & Store Development Professional with over 15 years of experience across luxury retail and wholesale environments. Proven success leading national merchandising strategies, developing compelling in-store displays, and executing store openings and refurbishments for premium brands. Skilled in planogram design, cross-functional collaboration, and training field teams to uphold brand standards. Recognised for enhancing visual consistency, driving sales uplift, and streamlining merchandising operations.

Overview

19
19
years of professional experience

Work History

National Visual Merchandising Manager

Lacoste
07.2015 - Current
  • - Led national VM strategy and execution across Lacoste’s retail, wholesale, and outlet channels.
  • - Managed visual consistency for over 35+ store locations including new Le Club SIS in Myer and David Jones.
  • - Developed VM directives and planograms aligned with global standards while tailoring to the local market.
  • - Oversaw store development projects including new store openings, refits, and collateral change-outs.
  • - Collaborated with Marketing, Sales, and Product teams to deliver cohesive, high-impact retail campaigns.
  • - Trained and coached store teams and managed external VM agencies to ensure execution excellence.
  • - Reported on compliance and visual performance to APAC VM leadership using data-driven insights.

Visual Merchandising Manager

Ben Sherman
07.2009 - 07.2015
  • - Designed and executed VM across multiple store types including boutiques, department stores, and franchise partners.
  • - Directed seasonal showroom setups and retail displays to align with brand positioning and market trends.
  • - Managed national rollouts of window campaigns and in-store POS installations.
  • - Coordinated budgets and logistics for VM props, fixtures, and agency support.

Visual Merchandising Coordinator

True Alliance
06.2006 - 05.2009
  • - Supported VM execution for a portfolio of premium brands including Ben Sherman, Lacoste, Speedo, and Nautica.
  • - Worked across Myer and David Jones environments, ensuring alignment with individual brand guidelines.

Skills

  • Visual Merchandising Strategy Store Development Luxury Retail & Wholesale Planogram Design
  • Project & Stakeholder Management Microsoft Office Visual Communication
  • Team Leadership & Training Trend Awareness Multi-brand Portfolio Management POS Implementation
  • Microsoft Office Suite – Excel, Word, PowerPoint
  • VM Platforms – Yoobic, CX Platform (Lacoste proprietary), Planogram design tools
  • Project Management – Multisite rollout coordination, budget oversight, supplier and contractor liaison
  • Drivers Licence – Full, clean licence for national VM coverage

Timeline

National Visual Merchandising Manager

Lacoste
07.2015 - Current

Visual Merchandising Manager

Ben Sherman
07.2009 - 07.2015

Visual Merchandising Coordinator

True Alliance
06.2006 - 05.2009

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Jodie Richards