JOE LOMBARDO
Sydney
Summary
Results-oriented sales achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
25
25
years of professional experience
Work History
Head of Growth
StickmanCyber
11.2022 - 10.2024
- StickmanCyber is an Australian specialist B2B cyber security company
- Achieved a $2M revenue increase (on a $4m base) in 12 months by restructuring sales and implementing high-ROI digital marketing
- Created go-to-market strategy, including sales and marketing strategy, sales forecasts, reporting and ongoing coaching and management, working across the business to ensure technical and delivery teams were enabled
- Restructured the sales team, coaching and leading them, created new brand positioning, new sales pitches and slide decks that increased win rate by 30%, increased average deal size by 50% and increased customer lifetime value by 300%
Head of EFT Solutions
A2B Australia (formerly CabCharge)
11.2019 - 06.2022
- EFT Solutions was the payments division of A2B Australia, a publicly-listed company on the Australian ASX stock exchange
- Transformed sales and marketing approach to develop relationships with major, bluechip Australian clients, elevating industry presence and driving potential new revenue growth
- Led the ideation, development and launch of a new payment terminal 'FlamingoPay'
- Won a major enterprise customer in the hotel and resorts industry, proving the FlamingoPay concept
- Created and managed a direct sales model for the SMB segment
Country Manager (Gemalto acquired by Thales)
Thales Group
08.2009 - 06.2018
- Gemalto (acquired by Thales) considered a world leader in digital security providing banks and financial institutions with innovative solutions
- Created and led the sales and marketing teams, growing annual revenues by 10X and increasing market share from 15% to 45%
- Won Gemalto's highest sales award for winning contract w/ EFTPOS AU, beating out Visa and MasterCard
- Signed multi-year contract w/ one of Australia's largest banks by focussing on key pain points and then customising our solutions to fit
Business and Product Development Manager
Once Australia
01.2008 - 12.2008
- Once Australia was a specialist financial services company specialising in interest-free finance
- Worked across retail banking sector to develop strategic relationships for card issuing
- Developed relationships with retailers such as Coles, Woolworths, McDonalds, venture capitalists and angel investors for loyalty partnerships
- Designed card product and loyalty program business models, consumer proposition and sales strategy to launch Australia's first debit card loyalty programs with major national retailer partners (such as Coles)
Founder and Principal
Muchas IT Pty Ltd
08.2005 - 12.2007
- Founded company to provide consulting services and delivering tangible results to customers across financial services, IT security, start-ups and venture capital
- Obtained $2m in venture capital partner for Fund-Ed Loyalty Program
Asia Pacific Marketing Manager
Cybertrust
10.2005 - 05.2006
- Cybertrust, now Verizon Business Security Solutions, was a global managed security services company for the Australian government and Fortune 500
- Developed the go-to-market plans for APAC
- Collaborated with the global marketing team in the US to prioritize APAC's marketing requirements; develop sales and marketing materials
Asia Pacific Marketing Manager
MessageLabs
11.2003 - 09.2005
- MessageLabs scans billions of emails per day filtering out spam, viruses, and pornographic content to help businesses reduce IT costs and manage risk
- Created the first inside sales function which contributed 120% achievement of sales targets by focusing on SMB segment
- Created APAC GTM strategy coordinating cross-functionally, globally across the organisation
- Led lead-gen and awareness campaigns resulting in sales team overachieving their targets
- Launched channel strategy partnering with channel partners like Dimension Data
Founder and CEO
Express Trading House
10.2002 - 10.2003
- Company Overview: I founded Express Trading House as a TV infomercial company that advertised on Kerrie Ann and Bert Newton morning TV shows
- Made over $1m in revenue in first 12 months
- Sold on national TV, performing in all infomercials, wrote all copy, scripts, etc.
VP - Head of Ready Credit
Citibank Australia
11.1999 - 09.2002
- Created the fastest growing Ready Credit business in APAC from 7,000 to over 150,000 accounts
- 20% CAGR YOY for 5 years, growing profitability by 20%+
- Grew receivables to over $400m in 4 years with low credit losses
- P&L ownership, strategy, marketing and product management
Education
M.S. - Economics (Specialising in Risk Management)
University of Florida
USASkills
- Consultative selling
- Business opportunity development
- Sales presentations
- Contract negotiation and closing strategies
- Strategic account development
Websites
Accomplishments
Won Gemalto's highest sales award for selling the largest single contract in the company's history.
Awards
- Recipient of the Gemalto Digital Security Award - the highest sales award - for selling the largest single contract in the company's history.
- Service recognition awards from Citibank, eftpos Australia, GE Money and other industry leaders.
Timeline
Head of Growth
StickmanCyber
11.2022 - 10.2024
Head of EFT Solutions
A2B Australia (formerly CabCharge)
11.2019 - 06.2022
Country Manager (Gemalto acquired by Thales)
Thales Group
08.2009 - 06.2018
Business and Product Development Manager
Once Australia
01.2008 - 12.2008
Asia Pacific Marketing Manager
Cybertrust
10.2005 - 05.2006
Founder and Principal
Muchas IT Pty Ltd
08.2005 - 12.2007
Asia Pacific Marketing Manager
MessageLabs
11.2003 - 09.2005
Founder and CEO
Express Trading House
10.2002 - 10.2003
VP - Head of Ready Credit
Citibank Australia
11.1999 - 09.2002
M.S. - Economics (Specialising in Risk Management)
University of Florida
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