Joe Looker

• Directed creative projects from concept to completion for various media formats.
• Worked closely with clients so they are part of the process, ensuring I deliver on brand and on brief.
• Consistently implement innovative techniques to improve workflow and creative processes.
• Establish timelines, ensuring adherence to project schedules across departments.
• Coordinate with marketing teams to align promotional strategies with production goals.

'The feedback on these videos has been absolutely spectacular - thank you for doing such an amazing job! Everyone is just blown away by them and love how much they reflect who we are as an organisation.' - Alicia Olive, Comms and Marketing Manager at Your Community Health.

• Managed small production team through multimillion dollar tenders as well as short, brand stories for internal and external use.
• Stakeholder engagement - sourcing stories from within the business and helping people through the video production process.
• Designed new processes and coordinated workflow among team members to maximise efficiency and productivity.

• End-to-end video and animation production, which accounted for fifty percent of Moula's advertising spend each month.
• Researched Moula's clients, knowing the right stories to tell and when.
• Worked with internal and external stakeholders, including service providers.
• Created content for web, social and paid media.
• worked with Moula's digital media team to publish video content so it reached the right audience in the right places at the right time, ensuring that executions were tailored for each social platform.
• Built their video function from scratch, implementing best practice end-to-end production workflows.
• Built and managed their YouTube channel from scratch, which was the basis of all their video advertising.
• Regularly reported on metrics and tested to optimise performance.
• Helped Moula more than double in size so it's the brand it is today.

• Planned and created multimedia content linking Monash research to timely, newsworthy events.
• Ensured impactful stories reached target audiences through strategic stakeholder engagement.
• Identified compelling narratives, engaging experts for interviews, and determining optimal presentation methods.
• Conducted thorough research on complex topics for Monash Lens podcast, enhancing content quality.
• Interviewed field experts and produced high-quality podcasts, mastering audio for professional delivery.
• Delivered podcasts to tens of thousands of Monash students and academics, maximising outreach.
• Emphasised solid research skills and effective interview techniques to enhance narratives.

• Created video content for comprehensive campaigns, including television commercials and digital platforms.
• Conceptualized, produced, directed, filmed, and edited an in-house TVC, ensuring quality delivery.
• Collaborated across functions to fulfill a specific brief outlined by the CEO.
• Achieved year-long broadcast on major commercial stations, saving tens of thousands in production costs.
• Maintained consistent donation levels while managing project timelines and budgets.
• Coordinated team efforts balancing campaign demands with regular business operations.
• Leveraged patient stories as advocates to promote blood donation effectively.

• Small, but professional film production that traveled around Australia and the world.
• Professional post workflow.

Here is a link to the film:

https://lastbabushkadoll.com/

• Conducted audience research to inform content development user experience.
• Re-designed a large, complex website, re-writing all content to optimise SEO and make it WCAG ready.
• Developed and implemented content strategies across multiple channels, including web, social media, email, and print.
• Engaged with stakeholders across Government and negotiated with content owners to ensure all parties were happy with the outcome.
• Reviewed analytics regularly to track progress against key performance indicators.

• B-roll camera operator.
• Assistant director (as good as Emma was, farmers can sometimes be hard!).
• Getting the logistics done and just, you know, making things work!