Summary
Overview
Work History
Education
Skills
Accomplishments
Earlier Career
Extracurricular Roles
Professional Development
Interests
Timeline
Hi, I’m

Joel Holmes

Pukekohe,Auckland
Joel Holmes

Summary

Accomplished sales professional and leader with a proven track record of driving revenue growth and supporting individuals at top companies such as Amazon Web Services, Microsoft, Nokia, and more. Extensive experience in working with technology partners and customers, excelling in leadership, sales strategy, partner channel management, and customer problem-solving. Strong coaching and mentoring skills contribute to success in building genuine and trusting relationships at all levels. Skilled in understanding and influencing stakeholders to foster collaboration for mutual business success. International Coaching Federation coach passionate about helping individuals refine skills and implement strategies to achieve KPIs, as well as personal and career goals. Passion extends to supporting partners and customers in problem-solving and identifying growth opportunities. Over 11 years of successful partnerships and leadership in the technology industry, including leading teams, partner channels, and serving as a Partner Sales Manager at AWS and Microsoft. Advocated for partners internally, oversaw priority deals, and provided guidance to partner and internal salespeople as a senior stakeholder in the Greenfield organization. Actively contributes to creating a great place to work that embraces diverse perspectives to drive business success by leading communities that promote culture, wellbeing, and inclusion.

Overview

15

Years of professional experience in telco and technology

Work History

Amazon Web Services

Partner Sales Manager - Growth Customers
04.2024 - Current

Job overview

  • Mentorship and coaching of NZ Growth Sales Team
  • Extremely passionate about the culture and success of the NZ Growth Sales Team as at both team and individual level
  • Orchestration driving deep collaboration between Growth Sales team members and strategic partners
  • Led collaborative, data driven go to market planning and execution between sales and partners
  • Developed targeted sales strategies for achieving business growth and meeting sales targets.
  • Strengthened existing partnerships through consistent follow-up and relationship-building efforts.
  • Increased partner sales revenue by establishing and maintaining strong relationships with key partners.
  • Provided timely and accurate sales forecasts based on data analysis and market trends.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.

Microsoft New Zealand

Partner Solution Sales Manager
01.2013 - 01.2023

Job overview

  • Responsible for sales partnerships with key Business Application Partners across Australia + New Zealand
  • Orchestration and engagement between account teams and relevant partners
  • Understanding of market and customer needs to drive advocation of partner solutions
  • Partner sales coaching on priority customer opportunities
  • Driving scale and partner led motions to accelerate the business
  • Forecasting, CRM management, and budget alignment for the business
  • Alignment of strategic resources including people, data analytics and programs
  • Coaching of peers and Microsoft leaders
  • Executed data driven strategic go to market alignment with key partners, resulting in 350% pipeline coverage
  • Sales coaching - 150% increase in programmatic resources leveraged, to deliver 20% increase in deal close rate

Microsoft New Zealand

Device Partner Solutions Lead - NZ
01.2013 - 01.2023

Job overview

  • Country responsibility for all distribution partnerships – Azure/hybrid cloud software, productivity software, Windows devices
  • Country responsibility for key channel reseller partnerships
  • New product launches and marketing initiatives
  • Forecasting and budget alignment for the business
  • Partner landscape strategy design and implementation
  • Partner performance improvement programs
  • Data driven market analysis supporting all business
  • Event/roadshow management and large audience presentations
  • Coaching of peers and leaders
  • Identified opportunity through data analytics, resulting 120% achievement of annual revenue target through recruit and development of new channel partner, delivering growth in new channels
  • Market research, business planning, and negotiation leading to +$1.5M to budget
  • Nominated for Global Microsoft Gold Club award

Microsoft New Zealand

BDM Manager
01.2013 - 01.2023

Job overview

  • Management of sole BDM and Account Exec – Mobile
  • Weekly 1:1’s for “help needed” and sales/deal coaching
  • Performance management against sales targets and KPIs
  • Sales mentorship

Microsoft New Zealand

Partner Account Executive
01.2013 - 01.2023

Job overview

  • Management of all large mobile partners
  • New product launches and marketing initiatives
  • Forecasting and budget alignment for the business
  • Channel agreement negotiation
  • Data driven market analysis supporting all business

Nokia New Zealand

Field Team Lead
01.2010 - 01.2013

Job overview

  • Responsible for team that executed on national key account initiatives at field level
  • Recruitment and management of team
  • Data driven performance tracking and support

Nokia New Zealand

Key Account Manager
01.2010 - 01.2013

Job overview

  • Management of all large retail accounts and telco partners
  • New product launches and marketing initiatives
  • Forecasting and budget alignment for the business
  • Negotiation and contract work

Education

ICF-Advanced Leadership Coach
01.2021

Skills

  • Strategic sales direction
  • Sales strategy development
  • Sales channel strategy
  • B2B direct sales
  • Collaborating with partners - consulting, technology, system integrators
  • Strategic channel planning
  • Strategic partner acquisition
  • Strategic partner development
  • Sales performance coaching
  • Professional mentoring
  • Certified leadership coach
  • Consultative sales approach
  • Customer value delivery
  • Skilled in commercial agreements
  • Channel marketing
  • Go to market planning
  • Event management
  • Project management
  • Large audience presentations
  • Deal closing
  • Customer engagement
  • Partner recruitment
  • Revenue growth
  • Pipeline management
  • Teamwork and collaboration
  • Team leadership
  • Active listening
  • Effective communication
  • Decision-making
  • Relationship building

Accomplishments

  • Led and collaborated with team of 20 in the development of the NZ Partner Community Days
  • Senior stakeholder, coach, mentor, and collaborator of 15+ staff members in the Greenfield "Growth" business across customer sales reps, demand gen reps, and solution achritects - not direct reports.
  • Led and implemented cross team go to market and sales strategies with partner led offers and solutions, driving + 20% vs target

Earlier Career

  • 6 years key account management: Coke, George Weston Foods, South Pacific Brands.
  • District Sales Manager of territory manager, and merchandise team leadership at George Weston Foods.
  • Retail store manager and team leadership at Pak N Pedal.
  • Business Ownership – 2006-2008; Hospitality.

Extracurricular Roles

  • Wellbeing Community Lead.
  • Indigenous Diversity & Inclusion Lead.
  • Global Sales & Leadership Coaching Subject Matter Expert.

Professional Development

ICF-Advanced Leadership Coach, 01/01/18, 01/01/21

Interests

  • President of the Patumahoe School Netball Club
  • Member of Waiuku Squash Club Committee
  • Active member of Patumahoe school parent support activities
  • Gym Workouts
  • Squash
  • Mountain-biking

Timeline

Partner Sales Manager - Growth Customers

Amazon Web Services
04.2024 - Current

Partner Solution Sales Manager

Microsoft New Zealand
01.2013 - 01.2023

Device Partner Solutions Lead - NZ

Microsoft New Zealand
01.2013 - 01.2023

BDM Manager

Microsoft New Zealand
01.2013 - 01.2023

Partner Account Executive

Microsoft New Zealand
01.2013 - 01.2023

Field Team Lead

Nokia New Zealand
01.2010 - 01.2013

Key Account Manager

Nokia New Zealand
01.2010 - 01.2013

ICF-Advanced Leadership Coach
Joel Holmes