Johanna Exell
Summary
Dynamic and results-driven Sales & Retail professional with over 15 years of extensive experience in the Retail industry.
Throughout my professional journey, I have successfully driven significant performance improvements across diverse organizational settings.
I have strong analytical skills and a proactive mindset.
Furthermore, my versatile experience in coaching, team leadership, and supervision stands as one of my foremost strengths.
Overview
17
17
years of professional experience
Work History
Retail Store Manager
Marimekko
08.2022 - Current
- Overall sales planning and setting goals for the store.
- Managed and motivated employees to be productive and engaged in work.
- Created employee schedules to align coverage with forecasted demands.
- Maximized performance by monitoring daily activities and mentoring team members.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
Sales and Coaching Executive
Clarins Groupe
06.2021 - 05.2022
- Analyse opportunities for future growth and identify growth areas.
- Developed business action plan in line with the National strategy.
- Team management, coaching and recruitment.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Weekly and monthly reporting and follow-up with Regional Manager.
- Ensure brand image and merchandising is in line with National standards.
Sales Manager
Clarins Groupe
03.2015 - 12.2020
- Main area of responsibilities included airports in Finland, Sweden and ferries in Scandinavia, UK, Germany and the Baltic's.
- Establishing sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Increasing rankings and market share in line with strategy.
- Activating campaigns and promotional plan.
- Recruiting, managing and coaching a team of Beauty Advisors and Promotional Staff.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Regional Coaching Manager
L’Oréal Luxe
01.2013 - 06.2015
- Driving and following brand performances and opportunities.
- Organizing campaigns, promotional activities and assortments.
- Providing analysis and assessments per shop and per platform & identify growth areas.
- Recruiting, coaching and motivating a team of Beauty Advisors and Promoters.
- Evaluating service and sales performances of the team and developing their skills.
- Implementing education and service strategy for the brands.
- Responsible for brand image and merchandising.
Regional Trainer
L'Oréal Luxe
01.2012 - 12.2012
- Regional product trainer for brands Biotherm, YSL and Helena Rubinstein.
- Product training and sales coaching.
- Implementing education and service strategy for the brands.
- Responsible for merchandising.
- Facilitated regional training events, resulting in improved team performance and collaboration across departments.
Sales Representative
Berner Oy
01.2007 - 12.2011
- Customer service and sales.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Generated new sales leads to achieve and exceed monthly sales goals.
Education
Vocational Qualification in Business - Business And Management
Yrkesinstitutet Prakticum
Helsinki12.2014
Vocational Qualification - Beauty Therapist
Yrkesinstitutet Prakticum
Helsinki06.2007
Matriculation Examination -
Gymnasiet Grankulla Samskola
Kauniainen05.2003
Skills
- Retail and sales Operations
- Strategic planning
- Analytical skills
- Customer relations
- Leadership and teamwork
- Interpersonal communication skills
- Project management
- Microsoft Office Suite
Languages
Finnish
Native or Bilingual
Swedish
Native or Bilingual
English
Full Professional
Timeline
Retail Store Manager
Marimekko
08.2022 - Current
Sales and Coaching Executive
Clarins Groupe
06.2021 - 05.2022
Sales Manager
Clarins Groupe
03.2015 - 12.2020
Regional Coaching Manager
L’Oréal Luxe
01.2013 - 06.2015
Regional Trainer
L'Oréal Luxe
01.2012 - 12.2012
Sales Representative
Berner Oy
01.2007 - 12.2011
Vocational Qualification in Business - Business And Management
Yrkesinstitutet Prakticum
Vocational Qualification - Beauty Therapist
Yrkesinstitutet Prakticum
Matriculation Examination -
Gymnasiet Grankulla Samskola
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