Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Barista
John Carpinelli

John Carpinelli

Hazelwood Park,SA

Summary

Motivated business professional with 30 years of entrepreneurial experience in the FMCG F&B industry. Dedicated and personable with extensive experience in managing business start ups, and the concurrent administrative, sales, operations and personnel functions in maturing business's along with holding senior level marketing functions within a globally recognised leading brand and national Catering institution. Well-versed with training, educating, motivating and supporting staff members. I am a passionate and creative Business Owner with an outstanding background spent in Pastry, Artisan Breads, and Food & Beverage Industries. Proven leader with engaging demeanor and success working in some of the most demanding environments and time schedules. Results-driven managing owner with a forward-thinking approach centered on company success and competitive growth. Experienced in operations management, competitive analysis and financial management. Demonstrated success in growth and innovation. Have a proven record for capitalising on new trends and technologies to boost business initiatives and reach sales objectives.

Overview

27
27
years of professional experience

Work History

Managing Owner

Rustico Sourdough Bakery
08.2004 - 12.2022
  • Built a thriving well respected and awarded Artisanal Sourdough Bread bakery from its inception with no clientele to over 120 by the time I moved on.
  • Increased production profits by implementing effective cost-saving strategies and streamlining processes.
  • Established strong business relationships with vendors, resulting in improved pricing and contract terms.
  • Developed and implemented successful marketing strategies, leading to significant growth in new clients and overall revenue.
  • Spearheaded the recruiting, hiring and training of team members as the business necessitated over the lifespan and as demand required.
  • Managed the high-performing team of 12 baking professionals and 6 distribution employees, fostering a positive work environment that encouraged collaboration and innovation.
  • Oversaw business budget planning and administration, all accounting functions (including BAS, ATO, and Superannuation reporting), material purchasing and accounts payable, accounts receivable, and weekly payroll for all employees and contractors.
  • Dealt with customer feedback and queries on an ongoing basis.

Brands Manager

Spotless Catering
10.2006 - 01.2008
  • Enhanced brand recognition by developing and executing targeted marketing campaigns through an annual marketing plan for seasonal and festive events.
  • Increased customer loyalty through effective management of consumer feedback, and timely resolution of concerns.
  • Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.

National Food Development Manager

STARBUCKS COFFEE COMPANY
01.2003 - 04.2004
  • Enhanced Food development processes and outcomes by utilising and implementing Starbucks proprietary methodologies and streamlining team collaboration using in house ideologies and management literature.
  • Optimized resource allocation for multiple projects, resulting in timely deliveries and increased customer satisfaction throughout the broader UK market including Northern Ireland that at that time numbered over 300 locations.
  • Managed a cross-functional team of marketing, supply chain, and retail operations professionals to deliver key projects and deliverables.
  • Improved overall project efficiency by setting clear goals, milestones, and expectations for the development team.
  • Mentored junior developers through regular performance reviews and one-on-one coaching sessions, fostering professional growth.
  • Trained cross functional and operations staff during demonstrations, meetings, conferences, and workshops.
  • Coordinated product releases by collaborating closely with marketing, sales, and support teams to maximize impact in the market.
  • Managed the execution of tasting and sampling of products through out the various store models.
  • Negotiated contracts with vendors and service providers for cost-effective solutions that supported fixed project, seasonal launches, and once off speciality initiatives. Co-ordinated the testing of new product introductions with focus group and limited store timed roll-outs to gauge viability.
  • Presented project updates during executive meetings to maintain transparency around progress towards key objectives while addressing any concerns raised by leadership stakeholders.
  • Toured the company store portfolio to establish weaknesses/strengths/opportunities/risks profiles and report to senior management as required.

Regional Food & Beverage Manager Middle East

Alshaya Group
04.2000 - 12.2002
  • Improved customer satisfaction by implementing innovative food and beverage menu options across 7 Gulf and Mediterranean Countries in Starbucks Coffee locations run under license by Alshaya Group.
  • Collaborated with chefs and kitchen staff within participating suppliers in the separate markets in the 7 countries to ensure high-quality food preparation and timely delivery to customers.
  • Developed relationships with suppliers and vendors leading to special volume pricing discounts and availability.
  • Incorporated Starbucks proprietary recipes to in store food offering by effectively training and monitoring suppliers on product recipes and presentation.
  • Managed inventory effectively, reducing waste and optimizing stock levels by incorporating DAY PART (Breakfast/Lunch/Afternoon) display of food offerings.
  • Developed and conducted operational staff training programs to enhance service skills, cabinet presentation, shelf life efficiency, and maximise menu offerings through the day.
  • Streamlined operations through regular review of processes and implementation of the trained best practices once rolled out.
  • Increased overall revenue with strategic pricing adjustments and targeted marketing campaigns.
  • Assisted in financial management tasks such as budget planning, forecasting revenue projections, and monitoring expenses closely.
  • Raised Food sales Mix of total sales to 36% from a base of 21% within 12 months.

Managing Owner

Cannelle Bakery
08.1995 - 01.2000
  • Established and built up a bespoke European pastry (Viennoiserie) business at th age of 23 in my hometown of Adelaide. SA.
  • Provided fresh, hand made, daily baked pastry items to various food and beverage establishments throughout the Adelaide CBD and surrounding metropolitan and hills suburbs.
  • Baked 7 days & 365 days per year.
  • Awarded for best pastries. Supplied First class international flights ( Qantas Flight Catering) with breakfast baked goods.

Education

Diploma Of Patisserie - Cuisine & Patisserie

Le Cordon Bleu
London United Kingdom
12.1994

Bachelor of Arts - Business Economics

Flinders University
Adelaide, SA
12.1993

Skills

  • Cash Flow Management
  • Sales Strategy
  • Quality Assurance
  • Process Improvement
  • Operations Management
  • Business Development
  • Marketing Strategy
  • Market Research
  • Inventory Management
  • Product Development
  • Brand Management
  • Customer Relationship Management
  • Financial Management
  • Business Administration
  • Customer Service
  • Staff Hiring
  • New Business Development

Accomplishments

Whether establishing my own enterprises, leading in managing food and beverage development for a multi national coffee retailer, or fulfilling a brands management role, I have a proven track record of success in all facets of small business and marketing functions.


I have built 2 food manufacturing business from the ground up in Adelaide South Australia, toured the Middle East and Europe as a marketing executive for the Starbucks Coffee Company, and held a brands management position for Spotless Catering Australia.


Timeline

Brands Manager

Spotless Catering
10.2006 - 01.2008

Managing Owner

Rustico Sourdough Bakery
08.2004 - 12.2022

National Food Development Manager

STARBUCKS COFFEE COMPANY
01.2003 - 04.2004

Regional Food & Beverage Manager Middle East

Alshaya Group
04.2000 - 12.2002

Managing Owner

Cannelle Bakery
08.1995 - 01.2000

Diploma Of Patisserie - Cuisine & Patisserie

Le Cordon Bleu

Bachelor of Arts - Business Economics

Flinders University

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John Carpinelli