John Smith
Summary
Strategic analytics leader with over 15 years of experience across private health insurance, consumer bureau, retail and market research. Proven ability to develop insight-led strategies that drive acquisition, retention, and customer value. Strong technical skills combined with commercial acumen to influence decision-making at all levels.
To drive strategic, insight-led decision-making that improves customer outcomes, strengthens retention, and delivers business value through advanced analytics.
Overview
18
18
years of professional experience
Work History
Senior Insights Manager – Data & Analytics | Acquisition & Retention
Bupa
01.2022 - Current
- Lead analytics strategy to reduce customer churn through proactive and reactive initiatives
- Identified churn triggers by analysing top retention funnels
- Delivered test & learn frameworks to improve stickiness and retention outcomes
- Partnered with CX, Product, and Marketing teams to embed data into decision-making
- Supported acquisition insights: offer performance, channel ROI, and member conversion
- Developed measurement frameworks for retention initiatives including CLV impact
- Embedded churn propensity models into operational workflows
- Regularly present to ELT and senior stakeholders to influence strategic priorities
Analytics Manager / Specialist – Strategy & Analytics | Retention
ahm
07.2018 - 12.2021
- Acted as analytics lead, delivering insights that informed sales and retention strategy
- Oversaw development of data models to optimise campaign targeting and BAU triggers
- Presented performance insights to executive audiences; enabled data-driven investment decisions
- Integrated data from Salesforce, Google Analytics, and enterprise systems into a unified view
- Championed enterprise thinking to streamline analytics efforts and avoid duplication
Senior Analyst – Campaign Analytics
Equifax
03.2015 - 06.2018
- Delivered insights to financial institutions using bureau and client data integration
- Validated and monitored scorecard models; recommended cut-offs to reduce risk exposure
- Built Tableau dashboards and risk reports to inform client strategy
Sales Analyst
Calvin Klein
01.2014 - 02.2015
- Delivered sales and inventory analytics for major retail accounts and CK wholesale
- Supported product performance reviews and merchandising decisions
- Monitored sell-through, aged stock, and supply chain metrics
Account Manager / Data Analyst
Roy Morgan Research
01.2008 - 12.2013
- Led client engagements and delivered insights to top-tier retail and government clients
- Conducted data extraction, manipulation, and reporting using advanced Excel and BI tools
- Provided benchmark and trend analyses to support strategic decision-making
Education
Master of Information Systems -
La Trobe University
Bachelor of Computer Science & Engineering - undefined
IETE
Economics for Managers - Strategy
Harvard Business School Online
Data for Decision Makers
Melbourne Business School
Problem Solving Advanced
Deakin University
Skills
- Customer & Commercial Analytics
- Retention & Acquisition Strategy
- Funnel & Lifecycle Optimization
- Predictive Modelling & Segmentation
- Test & Learn Frameworks
- Executive Stakeholder Engagement
- Team Leadership & Capability Uplift
- Tools: Databricks, Hive, SQL, SAS, Tableau, PowerBI, Excel, PowerPoint
- Languages & Tools: Databricks, SQL, SAS, Tableau, QlikView, Hive, Impala, Excel, PowerPoint, PowerBI
- Platforms: Hadoop, SAP BO, Salesforce, Google Analytics, Adobe Analytics
Websites
Timeline
Senior Insights Manager – Data & Analytics | Acquisition & Retention
Bupa
01.2022 - Current
Analytics Manager / Specialist – Strategy & Analytics | Retention
ahm
07.2018 - 12.2021
Senior Analyst – Campaign Analytics
Equifax
03.2015 - 06.2018
Sales Analyst
Calvin Klein
01.2014 - 02.2015
Account Manager / Data Analyst
Roy Morgan Research
01.2008 - 12.2013
Bachelor of Computer Science & Engineering - undefined
IETE
Economics for Managers - Strategy
Harvard Business School Online
Data for Decision Makers
Melbourne Business School
Problem Solving Advanced
Deakin University
Master of Information Systems -
La Trobe University
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