John Way
Viewbank,VIC
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables. Works independently to write interesting, clean and clear copy. Excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines.
Overview
8
8
years of professional experience
Work History
Producer/Writer
Inverleigh Media
South Melbourne, Victoria
12.2017 - Current
- Brainstormed, researched and contributed content ideas that appealed to target audience on programs including Guide to the Games (Paris 2024), Dream Teams, The Rising, Clubland, The Road to Tokyo, Sports Woman and The Greatest of All Time.
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
- Collaborated with media specialists to coordinate stories and content for social media.
- Created motion graphic content using Adobe After Effects to enhance storytelling in each feature story.
- Coordinated creation and execution of programming elements by effectively liaising with different departments including motion graphics, editing and audio.
- Obtained copyright approval for completed work using established procedures.
- Organized raw media, edited footage, managed voice-overs and performed media management using Adobe Media Encoder.
- Organized raw media, edited footage using Adobe Premiere Pro, managed voice-overs and performed media management using Adobe Media Encoder.
- Completed all post-production tasks, including quality assurance reviews, editing videos and adding graphics.
- Planned, set up and completed live camera shots for 2019 FIBA Olympic Qualifiers in Melbourne.
Director
Inverleigh Media
South Melbourne, Victoria
04.2021 - Current
- Utilized vision switching and audio mixing techniques to produce high performing live streaming content and drive ratings growth for Stan Sport & Rugby Australia.
- Recruited and managed event and location crews.
- Identified opportunities to streamline operations and complete pre-production projects before deadlines.
- Created and maintained production schedules and adjusted as needed to stay on track for target completion.
- Coached and inspired on-air talent to be exciting and engaging.
- Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
Digital Content Producer
Inverleigh Media
South Melbourne, Victoria
04.2018 - 08.2018
- Assisted SANZAAR Super Rugby in planning social media posts for publication on Twitter/X, YouTube and Facebook platforms.
- Captured match day content accompanied with engaging social media posts.
- Created website articles, including graphics, photos and audio.
- Checked online program schedule information for accuracy.
- Managed day-to-day uploading in with variety of content management systems.
Post Production Coordinator (Self-created Role)
Inverleigh Media
South Melbourne, Victoria
07.2016 - 12.2017
- Devised unique and creative ideas for new features and content enhancements to advance strategic Post Production plans.
- Generated original ideas and further developed ideas through research.
- Partnered with creative team to execute creative vision within budget and schedule requirements.
- Cultivated fun, inclusive and professional studio culture.
- Kept productions in compliance with network and legal requirements.
- Evaluated content performance to determine most compelling and relevant content and to suggest improvements.
- Identified opportunities to streamline operations and complete projects before deadlines.
- Communicated clear and accurate progress and financial reports to studio executives and other relevant stakeholders.
Client Services Officer
Inverleigh Media
South Melbourne, Victoria
07.2015 - 06.2016
- Attended to daily client service requests and provided support.
- Assisted in risk assessment and mitigation activities and promptly resolved service issues.
- Managed client complaints with high level of professionalism and competence.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
- Maintained client files, compiled reports and organized media resources.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
- Supported sales team members to drive growth and development.
- Updated databases with new and modified customer data.
Education
Masters - Producing (Film & Television)
University of Melbourne
Southbank, VICBachelor Degree - Business (maj. Marketing & Management)
Monash University
Caulfield, VICDiploma - Screen & Media
Northern Melbourne Institute of TAFE
Collingwood, VICSkills
- Research and Interviews
- Adobe Systems Software
- Feature & Script Writing
- Idea Brainstorming
- Google Drive
- Live Broadcasting & Streaming
- Production Processes
- Verbal and Written Communication
- Research Information Sourcing
- Script Research and Studying
Timeline
Director
Inverleigh Media
04.2021 - Current
Digital Content Producer
Inverleigh Media
04.2018 - 08.2018
Producer/Writer
Inverleigh Media
12.2017 - Current
Post Production Coordinator (Self-created Role)
Inverleigh Media
07.2016 - 12.2017
Client Services Officer
Inverleigh Media
07.2015 - 06.2016
Masters - Producing (Film & Television)
University of Melbourne
Bachelor Degree - Business (maj. Marketing & Management)
Monash University
Diploma - Screen & Media
Northern Melbourne Institute of TAFE
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