Summary
Overview
Work History
Education
Skills
Timeline
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Jon Larrauri

Randwick,NSW

Summary

Dynamic Product Manager with a proven track record at Cardinal Health, enhancing customer experience and driving product success. Expert in Salesforce CRM Management and adept at business development, I've significantly contributed to market growth through strategic product positioning and competitive analysis. Skilled in fostering cross-functional team collaboration to exceed project goals.

Overview

7
7
years of professional experience

Work History

Product Manager

Cardinal Health
01.2024 - Current
  • Lead the customer experience team to better understand customer pain points and how we can help ease these pain points.
  • Coordinate and manage product forecast and ensure stock is available and plentiful for both the Australian and New Zealand market.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Coordinated project planning and execution with team members and team leads.
  • Managed product demonstrations and testimonials for performance evaluation.
  • Directed planning and budgeting efforts.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.

Associate Product Manager

Cardinal Health
01.2023 - 01.2024
  • Liaised with clients to better understand business needs and current market landscape.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Championed customer experience through expert analyzation and communication.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Improved website visibility through development and implementation of SEO strategies.
  • Optimized email campaigns to increase open and click-through rates.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Marketing Specialist

Cardinal Health
04.2022 - 01.2023
  • Onboarded new team members and coached personnel in marketing tasks.
  • Tracked trade show expenses to maintain budget.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created customized marketing materials to increase product awareness.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Tracked key metrics and developed spreadsheets and data models.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Utilized specialized software to capture and process data.

Marketing Coordinator

HMA Group
07.2019 - 04.2022
  • Tracked and reported on marketing campaign responses.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Planned and executed internal and external marketing events.
  • Organized logistics for marketing strategy meetings.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.

Marketing Associate

LocoTeachers
07.2018 - 01.2019
  • Planned and executed events and marketing programs to increase qualified leads.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Tracked key metrics and developed spreadsheets and data models.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Researched and evaluated potential new markets and products.
  • Used various market research tools and techniques to gather, analyze and interpret data.

Sales and Marketing Administrator

Gallup
01.2018 - 07.2018
  • Managed sales promotions and marketing strategies on major social media sites.
  • Analyzed sales and marketing data for improved strategies.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Education

Bachelor of Business - Marketing

Swinburne University of Technology
Melbourne, VIC
07.2024

Diploma of Business Management And Marketing - Marketing

Australian Business Academy
Sydenham
12.2015

Skills

  • Database Management Systems
  • Salesforce CRM Management
  • Brand building
  • Research and trend analysis
  • Product positioning
  • Business Development
  • Product Vision and Strategy
  • Product Lifecycle Management
  • End to End Feature Delivery
  • Competitive Analysis
  • ROI Analysis

Timeline

Product Manager

Cardinal Health
01.2024 - Current

Associate Product Manager

Cardinal Health
01.2023 - 01.2024

Marketing Specialist

Cardinal Health
04.2022 - 01.2023

Marketing Coordinator

HMA Group
07.2019 - 04.2022

Marketing Associate

LocoTeachers
07.2018 - 01.2019

Sales and Marketing Administrator

Gallup
01.2018 - 07.2018

Bachelor of Business - Marketing

Swinburne University of Technology

Diploma of Business Management And Marketing - Marketing

Australian Business Academy

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Jon Larrauri