Jon Moses

• Responsible for performance of APAC Division of Globe International (ASX: GLB).
• Oversaw full P&L responsibility, reporting directly to CEO and Board of Directors in Los Angeles.
• Drove revenue and profit growth through strategic initiatives and market analysis.

- FY11 AUD $20mill & EBIT 2%. to:

- FY22 AUD $124mill & EBIT 14%.

• Created FXD workwear brand in FY12.

- FY26 Forecast globally AUD $80mill.

• Created Impala Skate brand in FY13.

- F24 Actual globally AUD $31mill.

• Built eComm division starting from FY13

- FY26 Forecast AUD $9mill.

• Restructured the APAC division to better support growth, improve margins and control costs.
• Sourced and successfully tendered for a number of new brands including, Obey, Its Now Cool, Salty Crew, and more.
• Led strategic planning initiatives to enhance operational efficiency and drive business growth.

• Led a sales team of 12 employees, 16 sales agents, across 11 brands, in a highly competitive environment and through a period of internal and market change.
• Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing retailer needs, and providing exceptional service.
• Fostered a culture of continuous improvement within the sales department with a focus on performance management, an improved use of BI tools, revamped schedule of sales reporting, mentoring and goal setting.
• Managed relationships with key retail partners, attending sales conferences and networking events to further brand and company sales objectives.
• Developed and executed sales strategies to drive market growth and revenue enhancement.
• Led cross-functional teams to optimize product placement and merchandising initiatives.

• Full P&L responsibility for Mossimo, Paul Frank and Ecko Brands.
• Responsible for Design, Sales, Marketing and direct to retail functions.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives.
• Increased Division Revenue & Profit from FY03 AUD $6mill Revenue & 3% EBIT.
• FY08 $35mill Revenue & 16% EBIT.
• Oversaw Opening of 11 Mossimo branded retail stores.
• Launched Mossimo Underwear program in FY03.
• Growing Underwear category to FY08 AUD $6mill.
• Developed and executed brand strategies to enhance market visibility and consumer engagement.
• Led cross-functional teams to drive product launches and marketing campaigns effectively.

Owner of Ultra Sports Agencies - representing Fashion, Sports and Skate brands.

• Wholesale sales agency selling to retailers throughout Victoria and Tasmania.
• Grew sales from FY2000 AUD $1.6mill to FY22 AUD $3.4mill.

Representing brands such as:

• Wilson Tennis & Golf,
• Bauer Inline Skates,
• Wolf Athletic apparel,
• Rookie Skateboards.
• Selling to retailers such as: Rebel Sports, Myer, Sportsmart, Sportsco, Sportspower, Fast times, Youthworks, and over 40 independent retailer stores.
• Sold Agency in 2002, it is still operating today.

• Responsible for product selection, pricing, demand planning, production ordering and sales for K2 Inline Skates.
• K2 Inline Skates were initially imported into Australia FY94 and grew to AUD $4mill in FY96.
• Bentley Sports is a small business primarily involved with the distribution of Winter Sports products such as Skis, Snowboards, Ski Boots and related products.
• They recruited me to run the InLine Skate business category.

• Responsible for execution of Marketing plans for Footwear Category.
• Liaise with Marketing Agency in producing seasonal catalogues, in-store POP and specific retailers requests.
• Maintained Salesman Samples.
• Input new data in Excel (was early user) updated and cross-checked information to keep marketing and customer database up-to-date.
• Updated spreadsheets with statistical, financial and non-financial information.
• Prepared Major Account presentations.
• First port of call for 12 National Sales Agents and Representatives requiring Marketing and Sales Tools and information.