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Jon Ozer
Digital Marketing Executive
Carlton
Summary
Marketing expertise with over 10 years of hands-on experience in the digital marketing. Proven track record of creating and executing successful digital marketing strategies for global and local brands. Skilled in business development, ads management, campaign development, budgeting (KPI based) and Website strategic planning with Seo strategies. Passionate about leveraging industry trends and consumer insights to drive impactful marketing initiatives.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Executive
WorqCompany (FinTech)
8 2022 - 10.2023
- Analysed e-commerce customer insights, consumer trends, market analysis, and marketing best practices to develop successful funnels and marketing strategy. Optimized website through A/B testing and SEO resulting in a 37% increase in lead numbers.
- Managed paid advertising campaigns on Google AdWords and Facebook Ads, maximizing return on investment. (ROI)
- Monitor and manage PPC advertising budgets while developing and testing new ad formats and strategies.
International Digital Marketing Executive
CuEngine-Cubedots (PropTech)
09.2021 - 08.2022
- Managed, developed and executed global digital communications Social Media Ads and Google Adwords campaigns with English, Persian, Arabic, Turkish languages.
- Developed and executed digital integrated international marketing for overall marketing and sales function in order to deliver on the company’s quarterly and annual marketing plans, KPI's, growth targets and sales priorities.
- Designed and implemented targeted social media and e-mailing campaigns for real estate agencies, resulting in significant increases in open rates, click-through rates, and conversions. Improved new partner acquisition rate by 47%.
Loyalty Marketing Executive
Omega BigData
8 2019 - 8 2021
- Executed, coordinated, managed and supported over 15 loyalty digital marketing projects (B2C,B2B and HR).
- Implemented a loyalty program with upsell strategies, leading to a 25% reduction in customers' advertising budgets.
- Designed custom dashboards for easy visualization of segmented customer data, facilitating quick decision-making for marketing teams after face to face meetings.
Digital Marketing Executive
BenKadıköy, BenBeşiktaş, BenEskişehir, BenEge, Tenis360 (EventTech)
09.2015 - 09.2019
- Achieved 5,000 monthly downloads for a local guide application targeted at small suburbs. The application was featured on the App Store and prominently displayed in Apple Stores.
- Developed a strong understanding of various SEO tools such as SEMrush, Ahrefs, Google Search Console for efficient project execution.
- Increased overall Social Media campaign performance by analyzing and optimizing.
Digital Marketing Executive
Crena Works
05.2017 - 05.2019
- Developed and mapped out 14 client social media strategies, digital marketing plans and customer journeys.
- Collaborated with leading companies to achieve a 20% increase in sales by Google Ads.
- Increased website traffic with targeted SEO strategies and keyword research.
Education
Diploma - Interactive Digital Media - Multimedia
Melbourne Southern Cross Education Institute
Melbourne 01.2010 - 09.2011
Art College - Graphic Design
Institute For Design, Entertainment And The Arts
Melbourne 01.2009 - 01.2010
BBA - Bachelor of Business Administration
Anadolu University
Eskisehir 09.2002 - 07.2006
Timeline
International Digital Marketing Executive
CuEngine-Cubedots (PropTech)
09.2021 - 08.2022
Digital Marketing Executive
Crena Works
05.2017 - 05.2019
Digital Marketing Executive
BenKadıköy, BenBeşiktaş, BenEskişehir, BenEge, Tenis360 (EventTech)
09.2015 - 09.2019
Diploma - Interactive Digital Media - Multimedia
Melbourne Southern Cross Education Institute
01.2010 - 09.2011
Art College - Graphic Design
Institute For Design, Entertainment And The Arts
01.2009 - 01.2010
BBA - Bachelor of Business Administration
Anadolu University
09.2002 - 07.2006
Marketing Executive
WorqCompany (FinTech)
8 2022 - 10.2023
Loyalty Marketing Executive
Omega BigData
8 2019 - 8 2021
Skills
Digital Marketing
Software
HubSpot & Hootsuite
Business Manager & Asana & ClickUp
SEMrush, Ahref
Wordpress, Custom Websites CMS
English
Academic IELTS score 6.5
Study in Sydney and Melbourne - 4 Years
Live and Work in Australia - 6 Years
Work in Los Angeles (WAT) - 4 Months
Work with International client - Microsoft, Nike, Exxon, Sony, Saint-Gobain, Diageo, Norton and Cubedots.
Interests
Travelling (Visited 35 countries)
Reading (Gamification, marketing, futurism, self-improvement, art)
Table tennis, basketball, and soccer.
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