Dynamic media professional with extensive leadership experience at Proactive Investors Australia, driving editorial excellence and doubling client engagement. Proven expertise in content writing and client relationship management, successfully increasing the client base from 120 to 250. Adept at fostering collaboration and enhancing team performance through strategic initiatives.
Overview
30
30
years of professional experience
Work History
General Manager/News Editor/Director/Broadcaster
Proactive Investors Australia
07.2021 - Current
I have worn many hats in this role. As the company director in Australia, I have dealt with company and client issues. As a broadcaster, I have interviewed clients on camera to help market their story. As a writer and managing editor, I have set the tone for editorial performance and voice.
Led a dedicated team through cultural and editorial change, enhancing team performance and achieving high growth, as measured by an increase in productivity and an increase in the client base from 120 clients to 250 clients.
Re-strategised the editorial function within Australia, aligning with the international group, resulting in seamless content generation and improved efficiency.
Created a collaborative working environment between sales, editorial, and broadcast teams, integrating broadcast into the editorial group, thereby doubling content output.
Directed operational strategies to improve team efficiency and project management.
Oversaw daily activities and ensured alignment with company goals and objectives.
Managed multi-departmental collaboration to enhance overall organizational performance.
Developed training programs for staff to foster professional development and skills growth.
Established communication protocols to streamline information flow across teams.
Resolved customer complaints quickly while maintaining high quality standards of service delivery.
Trained employees on duties, policies and procedures.
Established and maintained effective communication with staff members to ensure efficient operations.
Created a positive work environment by developing team building activities that encouraged collaboration among departments.
Managing Editor
AM Group
02.2014 - Current
Led the editorial team at Business First Magazine, overseeing a readership of over 250,000, enhancing content quality and audience engagement.
Directed the entire editorial process from planning to publication, ensuring seamless content generation and adherence to high standards.
Conducted interviews with Australian and Asian business leaders, translating complex business ideas into engaging stories, increasing readership by ##%.
Writer
InfoChoice
03.2019 - 07.2021
Authored a weekly column on the Australian property market, enhancing audience engagement and establishing thought leadership.
Developed and executed marketing materials, contributing to increased brand visibility and client acquisition.
Collaborated with cross-functional teams to ensure alignment and consistency in messaging, driving cohesive content strategies.
Managing Editor/Client Manager
StocksDigital
09.2015 - 06.2021
Led content co-ordination and publication of all editorial, communications, and marketing materials, enhancing efficiency and quality.
Mentored and managed the editorial team, fostering a collaborative environment and improving team performance.
Acted as the primary contact for clients, handling publishing, marketing, and crisis management needs, ensuring client satisfaction and seamless communication between departments.
Media Advisor
J2 Media
05.2007 - 08.2018
Delivered comprehensive marketing materials, media advice, and editorial services to clients across retail and B2B segments, enhancing brand visibility and client engagement.
Developed and executed strategic content plans.
Built and maintained strong client relationships, ensuring seamless communication and successful project outcomes.
Head of PR and Writing
Marketing Eye
01.2014 - 08.2015
Led the creation of successful content campaigns across technology, business, and logistics sectors, increasing client engagement.
Directed the production and strategy of a quarterly magazine, enhancing internal communications and readership.
Managed website blog generation.
Editor/Web Editor/Strategic Planner
Connection Magazines
01.2008 - 06.2013
Led editorial strategy and content creation for market-leading technical/business titles in the building and construction sectors.
Managed key stakeholder relationships, including industry professionals and government officials, ensuring seamless communication and collaboration.
Developed and executed strategic plans, doubling content output and improving editorial quality and efficiency.
Managing Editor
Tomahawk Media
05.2003 - 04.2007
Directed editorial strategy and content creation for three divisions, including Wealth Creator, Melbourne Investor, and Custom Publishing, enhancing brand visibility and audience engagement.
Delivered Melbourne Investor magazine to 250,000 households, increasing readership and market penetration.
Produced custom publications for organisations such as Family Business Australia, ensuring high-quality content and client satisfaction.
Managing Editor
Blitz Publications
01.1996 - 05.2003
Directed the editorial strategy for 12 magazines, including nine monthly sports publications, ensuring high-quality content and audience engagement.
Managed a team of six editorial staff, fostering a collaborative and efficient working environment.
Oversaw titles such as Golf Magazine, Soccer International, and Women's Health & Fitness Magazine, enhancing brand visibility and market penetration.
Education
BA. Hons. - Literature
Monash University
Associate Diploma - Professional Writing and Editing